This powerful guide is filled with simple step-by-step instructions to help you attract, interact with, and grow a legitimate social media following of real people with a genuine interest in you and/or your product, service or brand.
In his 2019 book, The Indispensable Brand, Mitch Duckler took major brands to task for the ';identity crisis' they faced with so many of them indistinguishable from one another, failing at arguably the most important job of brand managementdifferentiation.