This book explores the role of accounting and reporting practices, such as corporate and integrated reports, as organizations attempt to represent sustainability.
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020.
Sustainability Beyond 2030: Trajectories and Priorities for Our Sustainable Future is an indispensable guide to understanding our planet's sustainability past, present, and future.
From Amos Schwartzfarb, serial entrepreneur and veteran Managing Director of Techstars Austin comes the elemental, essential, and effective strategy that will help any startup identify, build, and grow their customers from day 1 Most startups fail because they can t grow revenue early or quickly enough.
This collection of interviews captures a period of historic change for the global music business along with a wealth of professional knowledge that extends from the late 1960s through to late 2012 when the interviews were conducted.
International Marketing in Practice features select case studies relating to businesses from various markets and countries facing the challenges and decisions involved when undertaking international marketing.
A detailed look at relationships and how to harness their power for business growth This book teaches marketers how to build successful relationships with early-stage buyers by creating trust and a sense of friendship.
Adopting an international approach and offering a broader context, this second edition of Strategic Social Marketing presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems, including: A brand new chapter on evaluation.
Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue.
Managing Service, Education and Knowledge Management in the Knowledge Economic Era contains papers that were originally presented at the 2016 International Congress on Management and Technology in Knowledge, Service, Tourism & Hospitality (SERVE 2016), held 8-9 October 2016 & 20-21 October 2016, in Jakarta, Indonesia & at the Vladimir State University, Vladimir, Russia.
In a hard-hitting book that refutes conventional wisdom, Katherine Sender explores the connection between the business of marketing to gay consumers and the politics of gay rights and identity.
The papers presented in this volume advance the state-of-the-art research on big data and analytics, social media, electronic marketing, mobile computing and recommender systems, mobile sensors and geosocial services, augmented reality, wearable computing, smart tourism, electronic distribution for tourism and hospitality products and services, e-learning, responsive web design and management, and eTourism for development.
Customer satisfaction and loyalty are becoming increasingly important to most organizations since the financial benefits from improving them have been well documented.
This book is intended to be an important contribution to scholars with an interest in the burgeoning area of theory and research on organizational justice.
This book sheds light on the addressees of online reviewer discourse on wine, perfume and chocolate in order to explore how the discourse construes the consumer of experiential luxury.
