This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods and techniques- from body image, identity and mental imagery, to self-exposure and LCM4P - intersecting with branding and advertising constructs and practices.
Scholarly studies of value creation for consumer experience constitute a very fragmented field, spanning the disciplines of design, branding and marketing.
This book brings together an international collection of authors from a variety of disciplines who offer new and critical perspectives, summarize key findings and provide important theoretical frameworks to guide the reader through the 'why?
This exploration of Hegel's critique of the individualistic ethos of modernity and the genesis of his alternative vision traces the conceptual schemes Hegel experimented with to show how he settled on the concepts of 'ethical life' (Sittlichkeit) and Spirit as the means for overcoming subjectivity and domination.
The purpose of this book is to present a comprehensive review of the latest research and development trends at the international level for modeling and optimization of the supplier selection process for different industrial sectors.
Whether physical or virtual, heritage brand or start-up, pop-up stores are everywhere: this book provides the 'why, what, and how' for entrepreneurs and established brands to capitalize on this exciting format.
An extremely fluent and effective text designed to be a complete resource for single semester modules, this new edition has a unique combination of text, case studies.
This proceedings volume presents new methods and applications in applied economics with special interest in advanced cross-section data estimation methodology.
Eco-industrial development is born from the realisation that the places where we work waste too much and unnecessarily pollute the land, air and water.
Sustainability at Work is a compelling guide for everyone who wants to have both a successful career and a career that makes a positive difference in society.
The goal of this book is to describe information search strategies and techniques critical for business practitioners and to pinpoint credible sources of information on specific topics in company and industry research.
Providing a practical introduction to the basic theories and principals of accident prevention through diagnosis and feedback control, this book presents the various methods and tools of safety, health, and environment (SHE) practice where experience feedback is employed.
This book presents a critical understanding of Indian business situated as an encounter between indigeneity and Western modernity by exploring notions and practices of responsibility.
This book presents an innovative demographic toolkit known as the ProFamy extended cohort-component method for the projection of household structures and living arrangements with empirical applications to the United States, the largest developed country, and China, the largest developing country.
The book aims to provide a comprehensive, holistic and practical framework for readers who are interested or involved in developing a marketing plan so that they can appreciate various marketing concepts and put them together in an easy to read guide.
As we increase our awareness of the planetary challenges and how they intersect with the discipline or profession we choose to focus on, we have put our attention on the external forces and impacts.
Dieses Buch zeigt, wie Unternehmen das führende agile Framework „Scrum“ einsetzen können, um Agilität im Vertrieb zu erreichen, die Verkaufsleistung zu verbessern und typische Performanceprobleme in ihren Organisationen zu lösen.
Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation.
Vertriebsmitarbeiter der Finanzdienstleistungsbranche müssen Kunden schwer „greifbare“ Produkte erklären, sich ständig ändernden Rahmenbedingungen anpassen und einem allgemeinen Vertrauensverlust entgegentreten.
Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution By industry insiders with decades of experience as leaders and consultants Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers.
Optimizing Human Capital with a Strategic Project Office explores the SPO's potential to transform an enterprise by making the most of people within an organization.
Vertrieb auf Spitzenniveau Für ein stabiles Wachstum ist es entscheidend, den Vertrieb auf dem gleichen Spitzenniveau zu entwickeln wie die eigentliche Kernkompetenz.
There has been a sea-change in the focus of organizations - whether private or public - away from a traditional product- or service-centricity towards customer-centricity and projects are just as much a part of that change.
Management makes us aware of our potentials, shows the ways toward better accomplishment, reduces obstacles, and causes us to achieve goals that we probably would not otherwise attain .
Agile Prinzipien und Frameworks wurden zwar für die Entwicklung komplexer Produkte geschaffen, doch sie lassen sich auch im Vertrieb gewinnbringend nutzen.
Tobias Frese untersucht in dieser Arbeit die Anwendung zwei verschiedener Logiken der Entscheidungsfindung, die während der Gründungsphase von Unternehmen angewendet werden können.
