This book aims to provide a complete compendium of Chinese Marketing and Management Scales, making it an invaluable resource for business researchers, practitioners, and scholars.
This book critically examines key features of the contemporary organizational landscape by focusing on major beneficiaries of recent historical politicalcultural transformations involving the embrace of market fundamentalism and a market society: corporations, those who direct them, and those who use them for their own benefit.
In Creating a Million-Dollar-a-Year Sales Income, Paul McCord sets out a detailed, yet flexible course of action that has been proven to generate referrals in virtually any sales system or environment and in any industry.
This book is a comprehensive review of the current state of digital innovation, Internet activity and e-business in the life sciences arena and a practical guide for managers planning, developing and implementing e-strategies in the pharmaceutical industry.
Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers.
Become a master consultant using the training program created and used by OracleThe Oracle Consulting Way provides the essential tools and people skills a consultant must have to build trusted client relationships that lead to long-term business.
Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century.
Social marketing is a discipline unfamiliar to many policymakers, often confused with the more frequently applied and studied fields of social media, behavioral economics, or social change.
The theory of networks aims at developing theoretical views on the design and management of alliances, franchise chains, licensing, joint ventures, cooperatives, and venture capital relations.
Whetherprofessional or amateur, sports businesses must develop their brand and imageto meet the expectations of a diverse environment, consisting of fans,sponsors, and other stakeholders.
'Successful Marketing Communications' is a comprehensive, introductory text that takes a very practical approach to the subject of marketing communications.
'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing.
Praise for Marketing for the Mental Health Professional: An Innovative Guide for Practitioners "e;This book is packed with useful strategies that have worked for years and years in the business world.
Dieses Buch beschreibt die Vorteile einer stärkeren Integration von Produkt- und Vertriebsmanagement und erläutert, wie ein integriertes Produkt- und Vertriebsmanagement umgesetzt werden kann.
With a concise approach that engages students and practitioners, this thoroughly updated fourth edition provides the fundamental knowledge and basic skill preparation required for the professional practice of public relations writing.
First published in 1998, this volume explored the recent growth in university-based commercial start-up companies as a means of applying research in industry and as an alternative method of funding.
This volume of Eurasian Studies in Business and Economics presents selected theoretical and empirical papers from the 25th Eurasia Business and Economics Society (EBES) Conference, held in Berlin, Germany, in May 2018.
Service-Dominant Logic presents a major paradigm shift in thinking about value creation and markets, moving from a 'goods/product' logic to a logic that treats the process of service provision as the basis of all exchange, both commercial and social.
Dieses Buch beschreibt, wie Sie Events als ganzheitliches multisensorisches Erlebnis in der Markenkommunikation einsetzen und damit neue Kundengruppen erschließen sowie bestehende beeindrucken und binden können.
