Sales and marketing

Communication is key to success in every aspect of life and ever so in a competitive business environment.

The language of credit and debt is almost ubiquitous in daily life.

Pourquoi faire appel à un cabinet de relations publiques ?

Start With the Future and Work Back: A Heritage Management Manifesto is a lively, often amusing, but seriously perceptive take on the business of history and the history of business.

Customer service management is one of the key pillars of today's business environment.

How did you first hear about 9/11?

The world of retailing has changed dramatically in the past decade.

This book addresses the challenging task of demand forecasting and inventory management in retailing.

Marketing Analytics Using Excel is the essential introduction to data-driven marketing, which simplifies complex concepts and offers practical, real-world applications.

Alexandra Silbermann entwickelt einen neuartigen, systematischen Ansatz, der eine ganzheitliche Analyse und Erklärung des Bewusstseins für einen gesunden Konsum zulässt und die Identifikation bedeutender Einflussfaktoren, die für Maßnahmen zugänglich sind, ermöglicht.

In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their product-centered view of the world.

This book provides a comprehensive discussion of market research and analysis, covering key concepts, process descriptions, qualitative and quantitative techniques for market research and data analysis, and application scenarios.

The Social Organization sheds light on how social media usage is transforming the way organizations make sense of their identity and processes.

"Der große Vorzug des Bändchens besteht darin, dass das Thema auch für den Nichtfachmann auf dem Gebiet der Kommunikation lesbar und verständlich aufbereitet wurde.

This book examines the impact of the COVID-19 pandemic on tourism performance in Africa.

As the first book in the field of leadership studies to approach sustainability as a multi-faceted leadership challenge, Leadership for Environmental Sustainability will help to set the terms of the discussion on this topic among students, scholars, and practitioners of leadership for years to come.

First published in 1999, this volume explores how African agriculture has always had a strong appeal for the people of the Netherlands.

This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society.

Why do policies and business practices that ignore the moral and generous side of human nature often fail?

Management teams at all levels, and individual team members in particular, are often disengaged and disconnected from the management function itself.

How did Capital One and Uber implement nearly identical business models, focusing on customers that are most profitable to serve?

Going global can be risky business if you don't divest yourself of your ethnocentric thinking.

This book explores the impact of micro-influencers in the digital age, focusing specifically on creative professionals in the Australian communications industry.

Praise for Your Gut Is Still Not Smarter Than Your Head "e;Too many companies treat marketing as a communication exercise to help sales move a few more cases of product out of the door.

Environmental certification is an effective tool for managing the environmental impact of companies, leveraging their competitive capabilities and ensuring their compliance with environmental principles.

Negotiation is a key part of daily lives, but learning how to negotiate successfully is a valuable skill.

Informal yet academically rigorous in style, this fun and attractively laid out textbook continues to provide a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout.

The audit profession is at a tipping point.

This book presents a study of the news coverage of extended reality technologies (virtual, augmented and mixed reality; or XR) and how this news corresponds with the marketing of XR products.

This book explores data science in practice through an ethnographic study at a global marketing technology and research firm.

This book brings together experts from different areas to show how creativity drives design and innovation in different kind of businesses.

Why do affluent consumers almost automatically acquire new versions or variations of products already at their disposal?

The book helps HR practitioners understand corporate-level concepts and their relevance to the key strategic agendas of organizations by drawing on a wide range of ideas from branding, marketing, communications, public relations and reputation management.

Im Verkauf pflegen viele Verkäufer immer noch die Vorgehensweise, ihre Kunden zu überreden, sie sogar zu überrollen, ihnen Produkte und Dienstleistungen aufzuschwatzen und sie intensiv zuzulabern.

This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods and techniques- from body image, identity and mental imagery, to self-exposure and LCM4P - intersecting with branding and advertising constructs and practices.

Scholarly studies of value creation for consumer experience constitute a very fragmented field, spanning the disciplines of design, branding and marketing.

This book brings together an international collection of authors from a variety of disciplines who offer new and critical perspectives, summarize key findings and provide important theoretical frameworks to guide the reader through the 'why?

This exploration of Hegel's critique of the individualistic ethos of modernity and the genesis of his alternative vision traces the conceptual schemes Hegel experimented with to show how he settled on the concepts of 'ethical life' (Sittlichkeit) and Spirit as the means for overcoming subjectivity and domination.

The purpose of this book is to present a comprehensive review of the latest research and development trends at the international level for modeling and optimization of the supplier selection process for different industrial sectors.

Whether physical or virtual, heritage brand or start-up, pop-up stores are everywhere: this book provides the 'why, what, and how' for entrepreneurs and established brands to capitalize on this exciting format.