Sales and marketing

An extremely fluent and effective text designed to be a complete resource for single semester modules, this new edition has a unique combination of text, case studies.

An examination of the progress of environmental marketing on a global scale.

For courses in Retail Management.

This proceedings volume presents new methods and applications in applied economics with special interest in advanced cross-section data estimation methodology.

As of 2020 South Korea has 14 firms listed on the global Fortune 500, including Samsung, Hyundai, SK, POSCO and LG.

Winner of a Choice Magazine Outstanding Academic Title Award!

Welches sind die Handlungsfelder und Aktivitäten mit der größten Wirkungskraft für den Verkaufserfolg?

Eco-industrial development is born from the realisation that the places where we work waste too much and unnecessarily pollute the land, air and water.

Sustainability at Work is a compelling guide for everyone who wants to have both a successful career and a career that makes a positive difference in society.

Sind Sie im Vertrieb technischer Güter oder komplexer Serviceleistungen tätig?

The goal of this book is to describe information search strategies and techniques critical for business practitioners and to pinpoint credible sources of information on specific topics in company and industry research.

The objective of this book is to prompt a re-examination of financial literacy, its social foundations, and its relationship to citizenship education.

Providing a practical introduction to the basic theories and principals of accident prevention through diagnosis and feedback control, this book presents the various methods and tools of safety, health, and environment (SHE) practice where experience feedback is employed.

In the world of digital business, the line between strategy and tactics is blurring.

This book presents a critical understanding of Indian business situated as an encounter between indigeneity and Western modernity by exploring notions and practices of responsibility.

This book presents an innovative demographic toolkit known as the ProFamy extended cohort-component method for the projection of household structures and living arrangements with empirical applications to the United States, the largest developed country, and China, the largest developing country.

The book aims to provide a comprehensive, holistic and practical framework for readers who are interested or involved in developing a marketing plan so that they can appreciate various marketing concepts and put them together in an easy to read guide.

Dieses Buch nimmt eine Einordnung von Social Media aus verschiedenen Perspektiven vor und eröffnet damit eine ganzheitliche Annäherung.

For undergraduate courses in Service Marketing This title is a Pearson Global Edition.

Kaufentscheidungen fallen nicht aus rationalen Gründen - Emotionen sind die treibende Kraft!

"e;A powerful and urgent introduction to lean marketing and the magic of getting it right.

The word "e;luxury"e; has almost lost its meaning.

As we increase our awareness of the planetary challenges and how they intersect with the discipline or profession we choose to focus on, we have put our attention on the external forces and impacts.

Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation.

Vertriebsmitarbeiter der Finanzdienstleistungsbranche müssen Kunden schwer „greifbare“ Produkte erklären, sich ständig ändernden Rahmenbedingungen anpassen und einem allgemeinen Vertrauensverlust entgegentreten.

Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution By industry insiders with decades of experience as leaders and consultants Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers.

Optimizing Human Capital with a Strategic Project Office explores the SPO's potential to transform an enterprise by making the most of people within an organization.

Vertrieb auf Spitzenniveau Für ein stabiles Wachstum ist es entscheidend, den Vertrieb auf dem gleichen Spitzenniveau zu entwickeln wie die eigentliche Kernkompetenz.

Uncover the fascinating history of virtual communities and how we connect to each other online.

There has been a sea-change in the focus of organizations - whether private or public - away from a traditional product- or service-centricity towards customer-centricity and projects are just as much a part of that change.

Management makes us aware of our potentials, shows the ways toward better accomplishment, reduces obstacles, and causes us to achieve goals that we probably would not otherwise attain .

Challenge-based research focuses on addressing societal and environmental problems.

Tobias Frese untersucht in dieser Arbeit die Anwendung zwei verschiedener Logiken der Entscheidungsfindung, die während der Gründungsphase von Unternehmen angewendet werden können.

Die Bestimmung von Preisen für Produkte, die international angeboten werden, ist Gegenstand dieser Arbeit.

Accountancy as presently practised is tied to the paradigm of modern financial capitalism with its reliance on market solutions and the maximization of the firm's profits, which are the fundamental causes of most these problems.

Wie schafft man es als Marke, relevante Zielgruppen zu identifizieren, zu analysieren und zu beeinflussen?

Decision-making on outsourcing new product development (especially innovation projects), such as engaging and managing the supply chain, is far from easy.

Job loss is one of the most important issues in the capitalist world today: endless reports document the increasing scale of unemployment.

According to author Mike Schmoker, there is a yawning gap between the most well-known essential practices and the reality of most classrooms.

Kaufen oder nicht kaufen?

Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing.