This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets.
This book reports over a decade's worth of research on the development of empirical response models that have important uses for generating marketing knowledge and improving marketing decisions.
Entrepreneurial Cosplay takes a comprehensive and insightful look at the business of cosplay, exploring the ways that artists and fans engage in entrepreneurial and intrapreneurial practices to gain personal and professional success.
TWO E-BOOKS IN ONE The Starbucks Experience The Starbucks Experience contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world's most admired companies, according to Fortune magazine.
Despite its recent popularity in literature, theory, and practice, Corporate Social Responsibility (CSR) remains a vague concept that struggles to define itself beyond the confines of corporate philanthropy or sustainability.
Investigating how international market actors create market morality on a global level, this book reflects on the unresolved questions and debates regarding the relationship between business and society.
In this compelling sequel, The Attention Economy: A Category Blueprint, takes an in-depth look into the dynamic world of marketing and advertising, unveiling the pivotal role that human attention measurement plays in the present and future landscape.
Dieses Buch führt in die angewandte Statistik für Agrarwissenschaften ein und unterstützt bei der Forschung in der Pflanzen- und Tierproduktion und im Feldversuchswesen.
Dieses praxisorientierte Buch stellt Porträts von 22 in der Literatur bisher eher weniger berücksichtigten Ländern vor, um dann ausgehend davon die Kultur des Landes zu erklären.
If advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online consumer generated media, then how can companies best use blogs to connect with their audience through the medium of consumer-generated media?
We have entered a recent zeitgeist, the era of the "e;new space age"e;, driven by billionaires, technological advancements, and a few dominating state powers.
Despite its recent popularity in literature, theory, and practice, Corporate Social Responsibility (CSR) remains a vague concept that struggles to define itself beyond the confines of corporate philanthropy or sustainability.
How to effectively use Pinterest to market your business, product, or service Pinterest, the rapidly growing social networking site that allows users to post and share images and videos on "e;pinboards"e; (a collection of pins, usually with a common theme), is providing businesses and savvy entrepreneurs with a new platform to market their products and services.
A detailed look at relationships and how to harness their power for business growth This book teaches marketers how to build successful relationships with early-stage buyers by creating trust and a sense of friendship.
Advertising and Reality: A Global Study of Representation and Content offers, for the first time, an extensive study of the way our life is represented in advertising.
Armin Günther identifiziert und positioniert das sogenannte Complementor Relationship Management (CoRM) als eigenständige Sparte des Business Relationship Managements (BRM).
This book offers a diverse approach to journalism history told from a multimedia perspective, re-examining mainstream stories and highlighting contributions that are often overlooked.
Mehr Motivation und Umsatz im Kundenkontakt- GABAL DIGITAL – NEUES LERNEN- Lernen mit allen Sinnen: umfangreiche digitale Zusatzinhalte zum BuchDer Kundenkontakt ist der Moment, in dem entschieden wird, ob künftig Umsatz mit dem Kunden erzielt wird oder nicht.