This is not a definitive history of corporate citizenship but for anyone interested in the who, what, why and how of this subject there are some very significant papers which may become definitive for scholars and reflective practitioners.
Absolute Essentials of Public Relations offers a valuable quick-start introduction to the many facets and forms of public relations theory and practice.
Dieses Buch vermittelt praktische und sofort einsetzbare Kommunikationswerkzeuge, um im Gespräch zu motivieren, Vorwände zu hinterfragen und Konflikte zu entschärfen.
This book provides a comprehensive overview of the use of vision attentive technology and artificial intelligence methodologies for functional mobility assessment in elderly populations.
Eliminating Sexual Harassment at Work (1994) gives a clear picture of what sexual harassment is, the effects it has on people and organisations, and how - as individuals and within institutions - they can work towards its elimination in the workplace.
This book focuses on state-of-the-art sensing and automation technologies for apple production, which provides innovative knowledge on imaging processing, AI algorithms, sensing techniques, non-destructive detection, and robotics.
This book explores key and topical issues that are emerging in the field of sport marketing, while calling for further attention to the thriving sports industry.
Dieses essential gibt einen fundierten Überblick über das Thema Brand Purpose und beschreibt den Wandel des Markenbegriffs von statischen Konstrukten zu dynamischen, partizipativen Ökosystemen.
Dieses essential gibt einen fundierten Überblick über das Thema Brand Purpose und beschreibt den Wandel des Markenbegriffs von statischen Konstrukten zu dynamischen, partizipativen Ökosystemen.
Smart manufacturing environments are revolutionizing the industrial sector by integrating advanced technologies, such as the Internet of Things (IoT), artificial intelligence (AI), and robotics, to achieve higher levels of efficiency, productivity, and safety.
This book provides a comprehensive overview of consumer-brand relationships (CBR) in tourism and hospitality marketing management, including pre-, during- and post-COVID-19 pandemic.
