Sales and marketing

Protect your brand's reputation and maintain public confidence by successfully managing everyday incidents and issues and preventing them from escalating into a corporate crisis.

Stop feeling overwhelmed by data and start using it to its full potential, to create an agile and forward-looking strategy that enables customer-centric marketing, builds your brand and develops product strategies.

Accountants and bookkeepers are working long hours but not making the profits they should.

Create and apply responsive and adaptive marketing principles and practices with this guide to redesigning marketing structures, processes and culture, to be fit for purpose in today's changeable environment.

Communicating effectively is crucial to improving employee engagement, organizational culture, and performance.

Will your questionnaire work as well as it needs to by today's standards?

Glory, Joy, Power, Bravour, Desire, Intensity, Chill - das sind die sieben Hochgefühle, nach denen die Kunden verrückt sind.

This helpful resource will show you what you're doing wrong with selling and how to fix it.

Sometimes, sales organizations rely too heavily only on inbound lead generation.

One of the biggest myths that plagues the business world today is that our ability to network depends on having the ';gift-of-gab.

Based on Donald Miller's bestselling book?

Discover the principles, practices, and insider secrets of paid professional speaking success in 77 instant-access ';microchapters' that will help you market your smarts, monetize your message, and dramatically expand your reach and revenue.

With emerging technology transforming customer expectations, it's important to keep a laser focus on the experience companies provide their customers.

This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business.

In his characteristic no-nonsense approach, Horst Schulze shares the visionary and disruptive principles that have led to immense global success over the course of his still-prolific fifty-year career in the hospitality industry.

An invaluable resource that helps anyone merge high-tech tools with the personal touch to forge lasting bonds and steady profits.

In business, it's not enough for people to like you, they need to love you!

Foreword by Paco Underhill Women make the vast majority of purchasing decisions in the United States, spending trillions of dollars every year on everything from food and clothing to appliances, cars, vacations, real estate, and much more.

What people get out of social media-and how businesses can get more out of itAlmost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use.

ONCE THE BOOK IS PUBLISHED .

Buzz is the most valuable marketing tool there is - and yet it's under-researched and overlooked as a method of reaching customers.

Hailed by the Washington Post as "e;a sure-footed and witty guide to slippery ethical terrain,"e; a philosophical exploration of AI and the future of the mind that Astronomer Royal Martin Rees calls "e;profound and entertaining"e;Humans may not be Earth's most intelligent beings for much longer: the world champions of chess, Go, and Jeopardy!

Many books teach the "e;who / what / where / why / how"e; of professional networking.

Dieses MCC Online-Marketing Kompendium liefert Ihnen das komplette Wissensspektrum, von den Online-Marketing Grundlagen, den eCommerce Grundlagen bis hin zur Online-Marketing Konzeption.

';Paul admonished all of us to ';fight the good fight.

In einer digitalisierten und stark vernetzten Welt stehen Unternehmen vor der Herausforderung, ihre Wachstumsstrategien kontinuierlich zu optimieren und ihre Kunden langfristig zu binden.

Build, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social media, paid search and display advertising.

The Market Research & Insight Yearbook: Transforming Evidence into Impact brings together for the first time an exclusive selection of case studies featuring the highest calibre examples of market research.

Shopper Marketing details how marketers can influence the buying decision in-store.

The Branded Mind is about how people think, and particularly how people think about brands.

The word "e;luxury"e; has almost lost its meaning.

International Communications Strategy is about the cross-cultural challenges currently facing PR practitioners.

The effect of the internet on public relations is the single biggest subject of current conversation in the public relations industry.

Senior management and leaders within companies embroiled in crisis, have learned the hard way what happens when the unthinkable becomes a reality - an accident results in death or injury; a failed company takeover causes share prices to plummet; or toxic food, medicines and drinks leads to mass hysteria.

High-technology industries using plastic deformation demand soundly-based economical decisions in manufacturing design and product testing, and the unified constitutive laws of plastic deformation give researchers aguideline to use in making these decisions.

With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers.

How do you break through to impossible-to-reach executive buyers who are intent on blocking out the noise that confronts them every day?

From the cold calling, to commissions and caffeine addiction, learn the real hard truth about life in the sales profession.

Increasingly today, in every age group, consumers are committing to brands that show good citizenship--from fair employment practices, to social responsibility, to charitable giving.

In a challenging economy filled with multiple competitors, no one can afford to stagnate.

Lead Right for Your Company's Type will help you find the best strategies for success for your unique business.

Think you know your customers?

Marketing is changing rapidly, so sometimes it's hard to keep up.

The pressure surrounding the sales manager is intense.

Unlock the secrets to turning even ordinary employees into extraordinary performers!

Offering real-world insight and explanations, this book provides a roadmap for organizations looking to develop a profitable big data strategy and reveals why it's not something they can leave to the I.

Nonstop Sales Boom explains how to break this unhealthy cycle and achieve strong, steady results--every quarter, from every member of the team.

This invaluable resource examines the forces behind the explosive growth in data and reveals how the most innovative companies are responding to this challenge.

A left-brained salesperson uses logic and process to analyze their way to success.