Be a Network Marketing Superstar provides a proven 26-step program designed to help business leaders quickly become stars in this fast-growing and profitable industry.
In recent decades, claims have increasingly been made on transnational corporations to take responsibility for the promotion and protection of human and labour rights in countries where they operate.
The definitive guide to turning casual contacts into solid sales opportunities In this fully revised edition, Bob Burg builds on his proven relationship-building principles to bring even more clients to your door and helps you attract only those who are interested in what you sell.
This volume examines the trends and patterns of journalists' harassment in Africa and assesses the policy interventions and protection mechanisms that are put into place in the region.
Business-to-Business Marketing: An African Perspective: How to Understand and Succeed in Business Marketing in an Emerging Africa is a comprehensive application of the most current research results, concepts and frameworks to the African business-to-business (B-to-B) context.
Behaviour Change for Sustainability is a compilation of 3 bestselling sustainability guides that gathers together, in one place, a variety of effective tools and techniques for encouraging a lasting shift to sustainable behaviours in business and society.
Ditch the failed sales tactics, fill your pipeline, and crush your numberWith over 500,000 copies sold Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development prospecting.
La obra está dividida en dos secciones: la primera cubre las bases de la disciplina y su contexto en el campo de las ciencias empresariales con capítulos sobre su origen, fundamentos epistemológicos, sistemas de información, investigación de mercados, consumo y comportamiento del consumidor; la segunda profundiza en los elementos del marketing mix (producto, canales, precio y comunicación) y su rol en la estrategia de mercadeo.
Anders als etwa über die Beziehung des Journalismus zu Politik oder zu Public Relations wissen wir kaum etwas über die Beziehung von Journalismus und Werbung.
This book examines the shifting role of media trust in a digital world, and critically analyzes how news and stories are created, distributed and consumed.
This proceedings volume highlights cutting-edge approaches for contemporary issues evolved in strategic marketing and the integration of theory and practice.
In examining the presidencies of Barack Obama and Donald Trump, and by extension their communication styles, this book provides a foundation for understanding charismatic leadership and its potent effect on followers.
Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement.
TV, Smartphone, Tablet, Notebook, PC, Spielekonsolen und Apps - dieses Buch zeigt, wie für werbungtreibende Unternehmen die Markenkommunikation in einer komplexen Multiscreen-Welt beherrschbar bleibt.
Diese Studie untersucht für den deutschsprachigen Raum, ob seitens der Verbraucherinnen und Verbraucher eine Akzeptanz für Insekten als Nahrungsmittel gegeben ist.
Sport and Policy is the first book of its kind to critically analyse the regulatory role of the state and its impact on sport and the intersections of sport with other areas of government policy.
Trotz Schnäppchenjagd und Geiz-ist-Geil-Mentalität sind Kunden auch heute noch bereit, für ein als besser empfundenes Angebot einen höheren Preis zu bezahlen.
Der vierte Band der „Handbuchreihe Kommunikation“ beschäftigt sich mit dem Kommunikationscontrolling, das die wirkungsvolle Steuerung und Kontrolle von Kommunikationsmaßnahmen sowie die Steigerung von Effektivität und Effizienz ermöglicht.
A practical guide for providers and administrators in the health industry, this stimulating volume explains how to effectively use a variety of marketing practices such as advertising, public relations, fund raising, and "e;word of mouth"e; from satisfied clients.
In diesem Buch zeigt Olaf Mörk, wie Sie situativ-überzeugenden Content finden und gestalten können, dem sich Ihre Zielgruppe so gut wie nicht entziehen kann.
The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy.
Dieses Buch zeigt, wie Preise im Gesamtzusammenhang der Digitalisierung, innovativer Preismodelle und neuer Erkenntnisse des Behavioral Pricing kommuniziert werden sollten.
The Italian Cooperative Sector is amongst the largest in the world comprising over 60,000 cooperatives from all sectors of the economy directly employing 1.
Unlike other International Marketing texts, Essentials of International Marketing includes only the most important information that can be easily covered in one semester.
Using the ancient Inuit whale hunt as a metaphor for big sales, Whale Hunting gives you a clear nine-phase model for successfully finding, landing, and harvesting whale-sized sales accounts the kind of sales that transform your business.
On the front lines of customer service, every day presents new and unexpected challengesand even the most dedicated employees can be caught unprepared.
Führungskräfte, Mitarbeitende, Studierende und Forschende, welche die strategische Ausgangslage eines Unternehmens systematisch, zielgerichtet und aus unterschiedlichen Perspektiven heraus analysieren wollen, finden in diesem Buch wirkungsvolle Werkzeuge.
