Sales and marketing

Discover the principles, practices, and insider secrets of paid professional speaking success in 77 instant-access ';microchapters' that will help you market your smarts, monetize your message, and dramatically expand your reach and revenue.

Josiane Feigon, author and pioneer of the inside sales community, recognizes that the pressure to produce can be crushing, but the guidance provided thus far has been minimal.

Discover the hidden ways to raise your organizations' customer service experiences from ordinary to extraordinary.

Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of newer, faster, and more effective techniques.

Using a sophisticated approach that unifies the three key areas of supply chain strategies, sales and operations planning (SOP), and lean manufacturing, The Market-Driven Supply Chain is the only book that takes a comprehensive approach to succeeding in today's on-demand environment.

Even skilled salespeople buckle in tough selling situationsgetting defensive with prospects who challenge them on price or too quickly caving to discount pressure.

Most salespeople work hard to become proficient in reaching the frontline managers in their markets.

The ultimate guide to navigating the increasingly complicated world of export and import guidelines.

Brand managers, marketers, and executives have long turned to the trusted principles in Brand Aid to troubleshoot their branding problems.

Find your company's niche in the marketplace when you discover what your customers want, need, and can afford--and then give it to them!

Unlock the secrets to turning even ordinary employees into extraordinary performers!

Offering real-world insight and explanations, this book provides a roadmap for organizations looking to develop a profitable big data strategy and reveals why it's not something they can leave to the I.

Nonstop Sales Boom explains how to break this unhealthy cycle and achieve strong, steady results--every quarter, from every member of the team.

This book presents a detailed methodology for growing sales and expanding their customer base via Facebook, Twitter, LinkedIn, Pinterest, and other social media platforms.

While there is no secret to being an elite sales professional, there is a set of consistently successful selling techniques that most companies don't reach their salespeople, and which most entrepreneurs think they don't have the time to learn.

Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty.

Learn the secrets professionals use to dramatically increase their client base by learning how to replace scattershot marketing and networking efforts with proven, targeted tactics.

You may have your industry's most prolific product or service in the marketplace, but your customers' loyalty and checkbooks will only go as far as your customer service will allow.

True sales pros know they must tailor their methods to the buyer if they want to make their numbers every year.

Issues with customers can send even the most seasoned service professionals into red alert.

This book introduces sales professionals to the collaborative conversation skills they need to?

The lifeblood of your business is a constant flow of new accounts.

If you're an advisor, whether you need a push or not, and regardless if you're new or old to the business, this guide will help add instant value to your practice.

With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers.

The pressure surrounding the sales manager is intense.

Your prices can be beat.

Gold prize winner for best marketing book (tie), 2008 Axiom/Inc Magazine awards Finalist, 2008 Berry-American Marketing Association Book Prize It's official: the old marketing model is dead, and word of mouth is king.

The performance difference between the top salespeople in the world and the rest is smaller than you may think.

On the front lines of customer service, every day presents new and unexpected challengesand even the most dedicated employees can be caught unprepared.

Part history, part guidebook, part prediction for the future,?

In this invaluable resource, discover how to conduct smarter marketing strategies using analytics and dashboards to get the most out of your data.

In business, it's not enough for people to like you, they need to love you!

Capture their attention, and keep it.

Any organization can win more customers and increase sales if they learn to be more strategic with their customer service.

In today's fast-paced world, salespeople get little, if any, coaching or mentoring support.

A Most Highly-Rated Sales Books of All Time (HubSpot)A Best Introvert Book of All Time (BookAuthority)Success lies in leveraging your strengths, not changing who you are.

If you ask the right questions, then you'll get the sale every time.

From the cold calling, to commissions and caffeine addiction, learn the real hard truth about life in the sales profession.

Increasingly today, in every age group, consumers are committing to brands that show good citizenship--from fair employment practices, to social responsibility, to charitable giving.

Public relations maverick Marian Salzman goes behind the scenes of creative powerhouse Havas PR, revealing the newest, most effective tactics for championing brands, organizations, and causes.

Think you know your customers?

How does a company constantly win more business than its rivals?

Companies looking for a competitive edge must convert their reactive, cost-laden contact programs into proactive, revenue-generating, "e;real-time"e; contact centres.

This guidebook is a vital resource for all sales professionals, brimming with field-proven techniques that work in any industry.

If you're in marketing, advertising, or branding, consider this: While it used to take three television spots for a product to register with its intended audience, it can now take as many as seventy.

Marketing is changing rapidly, so sometimes it's hard to keep up.

With 75 percent of screen time being spent on connected devices, digital strategies have moved front and center of marketing plans.

What is quality customer service, and how do you consistently deliver it for your customers?

Twitter, smartphones, and self-service kiosks are taking over, and tech-savvy business dealings are no longer an advantage--they're a requirement.

This book teaches salespeople to rethink their approach to sales goals--so they not only sell a greater quantity but sell with the bottom line in mind.