Marketing Analytics Using Excel

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Marketing Analytics Using Excel is the essential introduction to data-driven marketing, which simplifies complex concepts and offers practical, real-world applications. This comprehensive yet accessible guide encourages an in-depth understanding of marketing analytics, from fundamental topics and basic Excel functions to more advanced topics such as AI and predictive analytics.

Packed with practica...
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E-book
pdf
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39.99 £ * Old Price 40.99 £
Marketing Analytics Using Excel is the essential introduction to data-driven marketing, which simplifies complex concepts and offers practical, real-world applications. This comprehensive yet accessible guide encourages an in-depth understanding of marketing analytics, from fundamental topics and basic Excel functions to more advanced topics such as AI and predictive analytics.

Packed with practica...
Read more
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  • Formats: pdf
  • ISBN: 9781036202972
  • Publication Date: 15 Mar 2025
  • Publisher: SAGE Publications
  • Product language: English
  • Drm Setting: DRM