Influencer Bubble

For a decade, we have been told that "e;influence"e; is a commodity. Teenagers aspire to be YouTubers, brands throw millions at TikTok stars, and the number of followers is the new currency. But every market based on attention eventually corrects. "e;The Influencer Bubble"e; argues that the golden age of the influencer is ending. Oversaturation, declining trust, and the rise of AI-generated cont...