Grill of Disaster
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The Ford Edsel was supposed to be the ultimate car. Ford spent ten years and $250 million (billions today) on market research. They polled thousands of people. They analyzed every demographic. They used the best science of the 1950s. And then they launched a car that nobody wanted, with a grille that people said looked like a toilet seat. "e;The Grill of Disaster"e; is the definitive autopsy of ...
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E-book
epub
Price
15.82 £
The Ford Edsel was supposed to be the ultimate car. Ford spent ten years and $250 million (billions today) on market research. They polled thousands of people. They analyzed every demographic. They used the best science of the 1950s. And then they launched a car that nobody wanted, with a grille that people said looked like a toilet seat. "e;The Grill of Disaster"e; is the definitive autopsy of ...
Read more
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