Crisis, Issues and Reputation Management

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Handling a crisis and knowing how to manage the potential reputational damage that can occur has become a top priority for all businesses. Learn from international brands like Nestle, Unilever, McDonalds, Cadbury, RBS and more, to discover the value of reputation management and how to effectively and proactively approach the Corporate Social Responsibility of your business.

Whether it is an intern...

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E-book
epub
Price
400.00 £

Handling a crisis and knowing how to manage the potential reputational damage that can occur has become a top priority for all businesses. Learn from international brands like Nestle, Unilever, McDonalds, Cadbury, RBS and more, to discover the value of reputation management and how to effectively and proactively approach the Corporate Social Responsibility of your business.

Whether it is an intern...

Read more
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  • Formats: epub
  • ISBN: 9780749469931
  • Publication Date: 3 Apr 2014
  • Publisher: Kogan Page
  • Product language: English
  • Drm Setting: DRM