Public relations

Understanding how food is communicated through media and campaigns is key to shaping sustainable food practices.

Understanding how food is communicated through media and campaigns is key to shaping sustainable food practices.

This volume explicates the role of sociopolitical advocacy and other related constructs as forms of prosocial communication.

This volume explicates the role of sociopolitical advocacy and other related constructs as forms of prosocial communication.

Wenn du deine Idee nicht auf einer Seite erklaren kannst, hast du sie noch nicht verstanden.

Networking ist fur viele eine Qual: Smalltalk fallt schwer, Networking-Events losen Angst aus, echte Beziehungen entstehen nicht.

Zu viele Kontakte frieren ein, weil Follow-ups entweder ausbleiben oder zu pushy wirken.

#NOT a real book (Just a screed) Does all the hype surrounding social media make sense?

Emotional intelligence, often referred to as emotional quotient (EQ), has emerged as a critical soft skill in public relations (PR), proven essential for performance, leadership, and fostering collaborative organizational cultures.

Providing a foundational look at corporate advocacy from the perspective of strategic communications, this book develops strategies for authentic and meaningful ways companies can engage in advocating for social issues in order to have the strongest and most positive impact on society and their business.

Now in a second edition, this book introduces students to the theories of strategic communication and their application to everyday practice.

Emotional intelligence, often referred to as emotional quotient (EQ), has emerged as a critical soft skill in public relations (PR), proven essential for performance, leadership, and fostering collaborative organizational cultures.

Now in a second edition, this book introduces students to the theories of strategic communication and their application to everyday practice.

Providing a foundational look at corporate advocacy from the perspective of strategic communications, this book develops strategies for authentic and meaningful ways companies can engage in advocating for social issues in order to have the strongest and most positive impact on society and their business.

This handbook is for practitioners who lead public and private elementary schools, middle schools or high schools.

This book explores trust in government from a variety of perspectives in the Asian region.

Governing Fables: Learning from Public Sector Narratives advocates the importance of narrative for public servants, exemplifies it with a rigorously selected and analyzed set of narratives, and imparts narrative skills politicians and public servants need in their careers.

This handbook is for practitioners who lead public and private elementary schools, middle schools or high schools.

This volume for the first time examines the intricate and often obscured interplay between death and public relations across historical periods and within contemporary society.

This volume for the first time examines the intricate and often obscured interplay between death and public relations across historical periods and within contemporary society.

This book explores trust in government from a variety of perspectives in the Asian region.

This handbook is for practitioners who lead public and private elementary schools, middle schools or high schools.

Governing Fables: Learning from Public Sector Narratives advocates the importance of narrative for public servants, exemplifies it with a rigorously selected and analyzed set of narratives, and imparts narrative skills politicians and public servants need in their careers.

This book explores trust in government from a variety of perspectives in the Asian region.

Governing Fables: Learning from Public Sector Narratives advocates the importance of narrative for public servants, exemplifies it with a rigorously selected and analyzed set of narratives, and imparts narrative skills politicians and public servants need in their careers.

In diesem Buch geben renommierte Expert*innen aus dem Feld der strategischen Kommunikationsforschung und -praxis aktuelle, interdisziplinäre Einblicke in die Strategien der Unternehmenskommunikation.

In diesem Buch geben renommierte Expert*innen aus dem Feld der strategischen Kommunikationsforschung und -praxis aktuelle, interdisziplinäre Einblicke in die Strategien der Unternehmenskommunikation.

This book focuses on how to negotiate in different countries.

Develop effective management skills with up-to-date theory and research!

Develop effective management skills with up-to-date theory and research!

This book examines the nuances of public relations in the developing world.

This book examines the nuances of public relations in the developing world.

This book helps readers understand the persuasiveness of popular message levels (agenda, knowledge, attitude, and behavioral intention) and factors (sidedness, conclusiveness, and gain- or loss-framing) in communicating critical environmental issues, particularly the Water-Energy-Food (WEF) Nexus.

An essential guide to writing and editing for digital media, this sixth edition responds to the mainstreaming of genAI (Generative AI) and LLMs (Large Language Models), among many other changes in the best practices of digital storytelling.

Based on an analysis of 22 crisis cases from 20 countries and NATO (an IGO), this book highlights the link between socio-cultural variables and crisis communication.

Now in its sixth edition, Data for Journalists is a straightforward and effective guide to using data for news stories.

Now in its sixth edition, Data for Journalists is a straightforward and effective guide to using data for news stories.

This book helps readers understand the persuasiveness of popular message levels (agenda, knowledge, attitude, and behavioral intention) and factors (sidedness, conclusiveness, and gain- or loss-framing) in communicating critical environmental issues, particularly the Water-Energy-Food (WEF) Nexus.

An essential guide to writing and editing for digital media, this sixth edition responds to the mainstreaming of genAI (Generative AI) and LLMs (Large Language Models), among many other changes in the best practices of digital storytelling.

This concise and accessible second edition introduces readers to one of the most exciting and fast-paced media industries: public relations-its history and current practice, the types of employment roles available, and practitioner job responsibilities including writing, research, and strategic planning.

Do you want to design the branding for global clients for a PR Agency?

Do you want to design the branding for global clients for a PR Agency?

This concise and accessible second edition introduces readers to one of the most exciting and fast-paced media industries: public relations-its history and current practice, the types of employment roles available, and practitioner job responsibilities including writing, research, and strategic planning.

Communicating in the Face of Global Crises explores the complex ways organizations and their strategic practices are communicatively constituted in relation to the ethical expectations of global publics.

Part strategy - part pragmatism and full of expert advice, Raising Social Capital combines expert interviews from industry insiders with data-driven insights from cutting-edge research.

Part strategy - part pragmatism and full of expert advice, Raising Social Capital combines expert interviews from industry insiders with data-driven insights from cutting-edge research.

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Communicating in the Face of Global Crises explores the complex ways organizations and their strategic practices are communicatively constituted in relation to the ethical expectations of global publics.

This book explores the dynamics of public relations (PR) in emerging economies across Africa, South America, and Asia.