Public relations

Fashion Advertising and Public Relations offers a historically grounded analysis of advertising and public relations in the fashion industry.

Fashion Advertising and Public Relations offers a historically grounded analysis of advertising and public relations in the fashion industry.

Public Relations and Corporate Racial Responsibility introduces corporate racial responsibility (CRR) theory.

Public Relations and Corporate Racial Responsibility introduces corporate racial responsibility (CRR) theory.

This book presents a comprehensive approach for designing messages to influence beliefs, attitudes, intentions, and behaviors.

This book presents a comprehensive approach for designing messages to influence beliefs, attitudes, intentions, and behaviors.

Thoroughly updated, this accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and professional contexts.

Thoroughly updated, this accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and professional contexts.

Dieses Buch erforscht die Mechanismen digitaler Reputationskrisen und warum reaktive Kommunikation systematisch scheitert.

This book examines how organizations construct communication frameworks that protect institutional credibility during operational disruptions and public controversies.

This book examines the concealed mechanics of client retention in professional services and B2B commerce.

Dieses Buch erforscht die Mechanismen langfristiger Kundenbeziehungen in Markten, die von standiger Neuakquise dominiert werden.

Dieses Buch untersucht die psychologischen Grundlagen von Reputation und Vertrauen - nicht als strategisches Image-Management, sondern als organisches Ergebnis konsistenter Werte, transparenter Kommunikation und authentischen Handelns.

Understanding how food is communicated through media and campaigns is key to shaping sustainable food practices.

Understanding how food is communicated through media and campaigns is key to shaping sustainable food practices.

This volume explicates the role of sociopolitical advocacy and other related constructs as forms of prosocial communication.

Making state crime visible through acts of documentation, resistance and memory has become one of the defining struggles of the digital age.

This volume explicates the role of sociopolitical advocacy and other related constructs as forms of prosocial communication.

Making state crime visible through acts of documentation, resistance and memory has become one of the defining struggles of the digital age.

Wenn du deine Idee nicht auf einer Seite erklaren kannst, hast du sie noch nicht verstanden.

Networking ist fur viele eine Qual: Smalltalk fallt schwer, Networking-Events losen Angst aus, echte Beziehungen entstehen nicht.

Zu viele Kontakte frieren ein, weil Follow-ups entweder ausbleiben oder zu pushy wirken.

#NOT a real book (Just a screed) Does all the hype surrounding social media make sense?

Emotional intelligence, often referred to as emotional quotient (EQ), has emerged as a critical soft skill in public relations (PR), proven essential for performance, leadership, and fostering collaborative organizational cultures.

Providing a foundational look at corporate advocacy from the perspective of strategic communications, this book develops strategies for authentic and meaningful ways companies can engage in advocating for social issues in order to have the strongest and most positive impact on society and their business.

Now in a second edition, this book introduces students to the theories of strategic communication and their application to everyday practice.

Emotional intelligence, often referred to as emotional quotient (EQ), has emerged as a critical soft skill in public relations (PR), proven essential for performance, leadership, and fostering collaborative organizational cultures.

Now in a second edition, this book introduces students to the theories of strategic communication and their application to everyday practice.

Providing a foundational look at corporate advocacy from the perspective of strategic communications, this book develops strategies for authentic and meaningful ways companies can engage in advocating for social issues in order to have the strongest and most positive impact on society and their business.

This handbook is for practitioners who lead public and private elementary schools, middle schools or high schools.

This book explores trust in government from a variety of perspectives in the Asian region.

Governing Fables: Learning from Public Sector Narratives advocates the importance of narrative for public servants, exemplifies it with a rigorously selected and analyzed set of narratives, and imparts narrative skills politicians and public servants need in their careers.

This handbook is for practitioners who lead public and private elementary schools, middle schools or high schools.

This volume for the first time examines the intricate and often obscured interplay between death and public relations across historical periods and within contemporary society.

This volume for the first time examines the intricate and often obscured interplay between death and public relations across historical periods and within contemporary society.

This book explores trust in government from a variety of perspectives in the Asian region.

This handbook is for practitioners who lead public and private elementary schools, middle schools or high schools.

Governing Fables: Learning from Public Sector Narratives advocates the importance of narrative for public servants, exemplifies it with a rigorously selected and analyzed set of narratives, and imparts narrative skills politicians and public servants need in their careers.

This book explores trust in government from a variety of perspectives in the Asian region.

Governing Fables: Learning from Public Sector Narratives advocates the importance of narrative for public servants, exemplifies it with a rigorously selected and analyzed set of narratives, and imparts narrative skills politicians and public servants need in their careers.

In diesem Buch geben renommierte Expert*innen aus dem Feld der strategischen Kommunikationsforschung und -praxis aktuelle, interdisziplinäre Einblicke in die Strategien der Unternehmenskommunikation.

In diesem Buch geben renommierte Expert*innen aus dem Feld der strategischen Kommunikationsforschung und -praxis aktuelle, interdisziplinäre Einblicke in die Strategien der Unternehmenskommunikation.

This book focuses on how to negotiate in different countries.

Develop effective management skills with up-to-date theory and research!

Develop effective management skills with up-to-date theory and research!

This book examines the nuances of public relations in the developing world.

This book examines the nuances of public relations in the developing world.