Communication has become the technology of public interest, demanding a re-examination of the key concept of public in both public relations and communication theory.
If you're one of the billions of people in the world who work for someone else, you'll definitely want to see what's inside Defective Bosses: Working for the "e;Dysfunctional Dozen.
Find out the real impact political marketing has on the democratic processWinning Elections with Political Marketing is a unique look at the election process on both sides of the Atlantic, providing rare insight into how modern political communication and marketing strategies are used in the United States and the United Kingdom.
Public Relations and Social Theory: Key Figures, Concepts and Developments broadens the theoretical scope of public relations studies by applying the work of a group of prominent social theorists to make sense of the practice.
Strategic communication is a pre-requisite for the achievement of organisational goals, and an effective strategic communication plan is vital for organisational success.
A Wall Street Guidebook for Journalism and Strategic Communication provides media professionals with the savvy they need to navigate the world of finance and money.
While public relations offers numerous assets for organization-stakeholder relationship building and for ethical corporate social responsibility and sustainability communication, it also faces challenges linked to negative perceptions of the profession which can lead to accusations of "e;greenwashing.
This volume brings together a group of leading academics from Europe, North America and Australasia to address a question of considerable contemporary concern: the nature and management of knowledge in relation to rapidly changing arenas of theory and practice.
An overview of the practice of strategic global and multicultural public relations in various sectors Global and Multicultural Public Relations offers students an expert overview of specific public relations practices, focused on strategic analyses of actual case studies and real-world examples.
As sales managers are encouraged to manage increasingly global territories, the art of selling becomes complicated and the rules of negotiation more diverse.
Telecommunications and the City provides the first critical and state-of-the-art review of the relations between telecommunications and all aspects of city development and management.
With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course that places an emphasis on stakeholder groups.
A timely look at effective use of social network analysis within the telecommunications industry to boost customer relationships The key to any successful company is the relationship that it builds with its customers.
This book explores the potential of artificial intelligence (AI) to transform public relations (PR) and offers guidance on maintaining authenticity in this new era of communication.
Decoding Branding explains the evolution of branding and how the disrupting factors like digital revolution, technological advancement, changing consumer behavior, and the COVID-19 pandemic have reshaped the marketing landscape.
A practical guide for providers and administrators in the health industry, this stimulating volume explains how to effectively use a variety of marketing practices such as advertising, public relations, fund raising, and "e;word of mouth"e; from satisfied clients.
This book brings together a broad and diverse range of new and radical approaches to public relations focussing on the increasingly vital role that visual, sensory and physical elements factors play in shaping communication.
The sixth edition of Becoming a Public Relations Writer continues its place as an essential guide to the writing process for public relations practice.
This book examines how public relations might re-imagine itself as an instrument of "e;sustainable citizenship"e; by exploring alternative models of representing and building relationships with and among marginalised publics that disrupt the standard discourses of public relations.
While public relations practice has become increasingly globalized, scholars are still behind in theorizing about the intersections of culture, communication, and power at this level of practice.
This collection of essays analyzes the special characteristics of the banking and financial sectors in islands and small states, and focuses on three main areas: the general financial environment; offshore financial centres; and banking and financial regulation.
This book provides a complete presentation of the past, present, and future of professional burnout by bringing together a set of original papers from an international group of leading scholars on burnout.
This book explores the philanthropy of Brazilian elites during a key period in recent Brazilian history, from Workers Party president Lula's last term in office through to the election of far-right president Jair Bolsonaro.
Fundamentals of Public Relations: Professional Guidelines, Concepts and Integrations, Second Edition focuses on the basic theories and principles involved in the practice of public relations and describes how public relations functions in adapting an organization to its social, political, and economic environment.
This book is about media transparency and good-faith attempts of honesty by both the sources and the gate-keepers of news and other information that the mass media present as being unbiased.
The practical set of methods and tools contained in the two volumes of Management and Supervision for Working Professionals provides the reader with the knowledge and means to become an effective manager or supervisor.
The benefits of performance appraisal in the business world have caused an upsurge of books and programs for use in management, but few of the methods described bother to verify that the underlying psychology on which they are based holds true.
