Public relations

Purpose as a business philosophy has resulted in organizations struggling to make sense of what they need to do and made 'purpose washing' commonplace.

How can senior leaders leverage internal communication to steer their organizations confidently through a crisis?

How can senior leaders leverage internal communication to steer their organizations confidently through a crisis?

Data, technology and insights have forever changed the public relations and corporate communications function.

Data, technology and insights have forever changed the public relations and corporate communications function.

Purpose as a business philosophy has resulted in organizations struggling to make sense of what they need to do and made 'purpose washing' commonplace.

Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of the ultimate copywriting survival guide for the 21st century - essential to every marketing or creative professional's bookshelf.

Develop Your PR Skills is a simple, straightforward guide to maximising your company's potential through effective PR.

SHORTLISTED: CMI Management Book of the Year 2018 - Innovation and Entrepreneurship CategoryIn Your Creative Element helps readers identify a personal creativity formula for success, and kick-starts the creative journey.

Get internal communications right in your organization and the benefits are clear: motivated staff, better financial performance, a strong external reputation and delighted customers are just a few of the reasons why getting your message over to staff effectively matters.

Handling a crisis and knowing how to manage the potential reputational damage that can occur has become a top priority for all businesses.

Why do we trust some brands more than others?

At a time when rapid changes in communications technology, such as social media, are having a major impact on the way businesses choose to communicate, more and more people are having to understand the principles of modern PR and how they can use it to underpin effective business management.

The immersive brand experience is revolutionizing brand engagement.

Streamline your organization's communication for happier employees, clients and customers, with this powerful and practical methodology featuring insight from experts Simon Sinek and Brene Brown.

Securing sponsorship and other sources of funding for events is becoming increasingly competitive, making differentiation and delivery vital.

Communicate in a Crisis is the definitive guide for any PR or marketing professional to recognize, plan and respond to a sudden wildfire of consumer-led reaction, 'manipulated outrage' sparked from interaction on news feed algorithms, fuelled by social media and the constant demand for an instantaneous response.

Writing Skills for Public Relations is filled with helpful pointers and useful examples for public relations practitioners at all levels who need to make the best use of written communication.

SHORTLISTED: CMI Management Book of the Year 2018 - Innovation and Entrepreneurship CategoryIn Your Creative Element helps readers identify a personal creativity formula for success, and kick-starts the creative journey.

Operating under tight budget constraints and with an ever-increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to justify their decisions.

The weight of social responsibility in public relations (PR) has never been more pronounced.

In the UK's current climate of budget cuts and policy changes, local government officials need to be aware of best practice in both broadcasting their services and responding to crises in their communities.

Public Affairs in Practice explains how public affairs (PA) is now much more than just political lobbying.

Communicate in a Crisis is the definitive guide for any PR or marketing professional to recognize, plan and respond to a sudden wildfire of consumer-led reaction, 'manipulated outrage' sparked from interaction on news feed algorithms, fuelled by social media and the constant demand for an instantaneous response.

Why do we trust some brands more than others?

Securing sponsorship and other sources of funding for events is becoming increasingly competitive, making differentiation and delivery vital.

Operating under tight budget constraints and with an ever-increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to justify their decisions.

Writing Skills for Public Relations is filled with helpful pointers and useful examples for public relations practitioners at all levels who need to make the best use of written communication.

Develop Your PR Skills is a simple, straightforward guide to maximising your company's potential through effective PR.

Public Affairs in Practice explains how public affairs (PA) is now much more than just political lobbying.

Streamline your organization's communication for happier employees, clients and customers, with this powerful and practical methodology featuring insight from experts Simon Sinek and Brene Brown.

The immersive brand experience is revolutionizing brand engagement.

The weight of social responsibility in public relations (PR) has never been more pronounced.

Handling a crisis and knowing how to manage the potential reputational damage that can occur has become a top priority for all businesses.

Get internal communications right in your organization and the benefits are clear: motivated staff, better financial performance, a strong external reputation and delighted customers are just a few of the reasons why getting your message over to staff effectively matters.

At a time when rapid changes in communications technology, such as social media, are having a major impact on the way businesses choose to communicate, more and more people are having to understand the principles of modern PR and how they can use it to underpin effective business management.

Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of the ultimate copywriting survival guide for the 21st century - essential to every marketing or creative professional's bookshelf.

In the UK's current climate of budget cuts and policy changes, local government officials need to be aware of best practice in both broadcasting their services and responding to crises in their communities.

Dieses Buch erforscht, wie Marken uber funktionale Zufriedenheit hinaus echte emotionale Loyalitat aufbauen.

Dieses Buch erkundet, wie erfolgreiche Marken Gemeinschaft als zentrales Fundament nachhaltiger Kundenbindung verstehen.

This book explores the strategic mechanics behind exceptional customer service and its role in building sustainable business relationships.

Dieses Buch untersucht die Spannungen zwischen standardisierten Service-Prozessen und der Schaffung nachhaltiger Kundenloyalitat.

Dieses Buch untersucht die Spannungen zwischen emotionaler Reaktivitat und strategischer Professionalitat in herausfordernden Kundenbeziehungen.

This book explores the strategic dynamics of managing challenging client relationships while maintaining professional integrity and operational effectiveness.

Dieses Buch untersucht die strukturellen Unterschiede zwischen einmaliger Akquisition und langfristiger Kundenbindung und zeigt, warum dauerhafte Geschaftsbeziehungen weniger durch Vertrage als durch konsistente Werterfullung entstehen.

This book explores the mechanisms that transform ordinary buyers into devoted brand advocates.

When teams stall, misalign, or drift in circles, the root cause is almost always the same: unclear decisions.

This book explores the strategic foundations of building communities that transcend traditional customer bases.

Dieses Buch taucht tief in die psychologischen Mechanismen ein, die Kaufentscheidungen pragen.