Thoroughly updated, this accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and professional contexts.
Thoroughly updated, this accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and professional contexts.
This book examines how organizations construct communication frameworks that protect institutional credibility during operational disruptions and public controversies.
Dieses Buch untersucht die psychologischen Grundlagen von Reputation und Vertrauen - nicht als strategisches Image-Management, sondern als organisches Ergebnis konsistenter Werte, transparenter Kommunikation und authentischen Handelns.
Emotional intelligence, often referred to as emotional quotient (EQ), has emerged as a critical soft skill in public relations (PR), proven essential for performance, leadership, and fostering collaborative organizational cultures.
Providing a foundational look at corporate advocacy from the perspective of strategic communications, this book develops strategies for authentic and meaningful ways companies can engage in advocating for social issues in order to have the strongest and most positive impact on society and their business.
Emotional intelligence, often referred to as emotional quotient (EQ), has emerged as a critical soft skill in public relations (PR), proven essential for performance, leadership, and fostering collaborative organizational cultures.
Providing a foundational look at corporate advocacy from the perspective of strategic communications, this book develops strategies for authentic and meaningful ways companies can engage in advocating for social issues in order to have the strongest and most positive impact on society and their business.
Governing Fables: Learning from Public Sector Narratives advocates the importance of narrative for public servants, exemplifies it with a rigorously selected and analyzed set of narratives, and imparts narrative skills politicians and public servants need in their careers.
This volume for the first time examines the intricate and often obscured interplay between death and public relations across historical periods and within contemporary society.
This volume for the first time examines the intricate and often obscured interplay between death and public relations across historical periods and within contemporary society.
Governing Fables: Learning from Public Sector Narratives advocates the importance of narrative for public servants, exemplifies it with a rigorously selected and analyzed set of narratives, and imparts narrative skills politicians and public servants need in their careers.
Governing Fables: Learning from Public Sector Narratives advocates the importance of narrative for public servants, exemplifies it with a rigorously selected and analyzed set of narratives, and imparts narrative skills politicians and public servants need in their careers.
In diesem Buch geben renommierte Expert*innen aus dem Feld der strategischen Kommunikationsforschung und -praxis aktuelle, interdisziplinäre Einblicke in die Strategien der Unternehmenskommunikation.
In diesem Buch geben renommierte Expert*innen aus dem Feld der strategischen Kommunikationsforschung und -praxis aktuelle, interdisziplinäre Einblicke in die Strategien der Unternehmenskommunikation.