Public relations

Die Neuauflage des deutschsprachigen Standardwerks zur Online-Kommunikation zeigt Herausforderungen, Konzepte und Instrumente aus Sicht des Kommunikationsmanagement auf.

Today's competitive corporate environment and the increased expectations of speed in communication make it critical for companies to develop strategic programs for communicating with investors.

The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinion A twentieth-century marketing visionary, Edward L.

The quality of corporate leadership is often the key factor that determines success - or failure - in the fiercely competitive business world.

The definitive guide to PR and communications-updated with the newest social media and brand-reputation tools and techniquesThe most authoritative, comprehensive resource of its kind, The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition, is a gathering of 70 of the brightest, most influential figures in the field.

Charities operate within an increasingly challenging environment, with competition for public engagement, funding and volunteers intensifying.

"e;Migs Damiani has come up with a winner.

This book covers the key themes related to the introduction, growth development and future of European Works Councils: the European Works Council Directive itself, European Works Council Agreements, Employers' strategies for managing European Works Councils in practice and trade union strategies for the development of European Works Councils.

The diffusion of information and communication technologies is rapidly changing the structure of advanced economies, raising new problems of technological unemployment.

Das Gesetz zur Stärkung der nichtfinanziellen Berichterstattung der Unternehmen in ihren Lage- und Konzernberichten lässt Stakeholder-Management und CSR in neuem Licht erscheinen.

Stuck for ideas, inspiration or just want to work differently?

There is a growing interest in corporate whistleblowing, but no comprehensive research has yet focused on public relations practice.

Is your company equipped to deal with any kind of crisis - whether caused by internal error, customer action or social media mishap?

Big Ideas can do many things.

Comment être efficace lorsqu'il s'agit de joindre la population pour parler de santé publique ?

Can you control a crisis?

America's premier corporate event planners reveal the seven secrets of successful planning for every occasion, on any budgetWhether it's the company's annual party, a product launch, or a fund-raising gala, planning a major event is a daunting task.

After a century in which charities suspected the motives of cynical business people, and business people dismissed the contributions of amateur volunteers, the two sectors are coming together today as never before.

Improve the delivery of library services by implementing total quality management (TQM), a system of continuous improvement employing participative management and centered on the needs of customers.

A guide to how e-SMEs can successfully engage within social media communities to positively influence their brand trust and reputation.

Learn useful strategies for marketing health and wellness programs.

This book integrates theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders.

Fearless Editing clearly articulates the basic concepts underlying editing techniques and demonstrates their application for newspapers, public relations, magazines and Web pages.

The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant.

Do professions really place duty to society above clients' or their own interests?

This book examines the work of the public relations, technology, and legal professionals who provide online "e;reputation management"e; services, situating their work within contemporary debates about regulating speech on the internet.

This theoretical and empirical study examines the relationship between the organisation of work, industrial relations, production spaces and the dynamics of capitalist investment.

Linda Aldoory and Elizabeth L.

This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder, and sustainable approach to corporate brand management, representing a paradigm shift in the literature.

Non-profit organizations (NPOs) across the world are facing criticism alongside approbation.

Corporate social responsibility has grown into a global phenomenon that encompasses businesses, consumers, governments, and civil society, and many organizations have adopted its discourse.

The Routledge Companion to Business Journalism provides a complete and critical survey of the field of business and economic journalism.

Silver Award Winner from the Nonfiction Authors Association"e;The book is equal parts 'how-to guide' for effective health communications and a memoir of surviving a global pandemic.

Now in its third edition, Cases in Public Relations Management uses recent cases in strategic communication designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager, with the help of extensive supplemental materials.

An examination of the safety laws and regulations, particularly in the areas of labor and employment, this book provides a working knowledge of the impacts, requirements, and implications of safety professionals' actions and inactions as related to state and federal laws.

Marketing communication is a dynamic industry, which continues to change and adapt to new technologies, media consumption patterns and communication interfaces between marketers and their target markets.

In any activity an organisation undertakes, whether strategic, operational or tactical, the activity can only be successful with the input, commitment and support of its people - stakeholders.

Comprenez-vous toujours ce dont on vous parle dans la presse ?

This book adopted 66 brand crisis events as research samples taking place from 2010 to 2016 on social media (Chinese Weibo), performs research on influence mechanism of brand-crisis information-sharing behavior on social media from contextual perspective.

This ebook is now available from Bloomsbury Academic.

In 1923, William Lewis Judy purchased Dog World magazine for just over $1,000.

Popular Culture and Social Change: The Hidden Work of Public Relations argues the complicated and contradictory relationship between public relations, popular culture and social change is a neglected theoretical project.

A favorable reputation is an asset of importance that no public sector entity can afford to neglect because it gives power, autonomy, and access to critical resources.

Find out the real impact political marketing has on the democratic processWinning Elections with Political Marketing is a unique look at the election process on both sides of the Atlantic, providing rare insight into how modern political communication and marketing strategies are used in the United States and the United Kingdom.

The civic and moral responsibilities of public relations are hotly contested topics.