Positioning Theory and Strategic Communication
In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology – but what are they talking about? Why do some positions taken by organizations crystallize in the minds of audiences, while others fail?
Whilst positioning is not something new in public relations, this book is the first to explicate what it involves, how it works and how to do it. This is the fi...
In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology – but what are they talking about? Why do some positions taken by organizations crystallize in the minds of audiences, while others fail?
Whilst positioning is not something new in public relations, this book is the first to explicate what it involves, how it works and how to do it. This is the fi...
