Make information memorable with creative visual design techniques Research shows that visual information is more quickly and easily understood, and much more likely to be remembered.
Barbara Köhler Stüdeli legt mit dem vorliegenden Band die erste explorative Studie vor, die die mediale Identitätsdarstellung öffentlicher Akteure empirisch untersucht und ihren Einfluss auf die Reputation von Organisationen und Management analysiert.
Here are the basic business blogging skills you need to learn before you can write excellent business blogs for your company, your employer, or other activity.
A full-color, image-packed guide to developing highly persuasive content that attracts more customers than ever-all based on the latest brain scienceThere s an overlooked but critical scientific fact that every marketing profession needs to know: Many decisions start with attention, and it s your job to grab the attention of every prospective customer as effectively as possible.
What if you discovered a blueprint that could grow your brand's reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers?
This book demonstrates the challenges for Corporate Communications in the era of the Industrial Internet and the Internet of things, and how companies can adapt their communication strategies to meet them.
Develop your business or career with the pre-eminent professional networkMost people who are new to LinkedIn don't intuitively recognize the potential of the site when it comes to promoting a business, finding a job/project (or being found for one), or raising money for a business venture.
Communicating Effectively shows busy managers how to combine proven techniques and strategies with the latest technologies for successful, results-directed interaction.
Katrin Jungnickel befasst sich aus kommunikationswissenschaftlicher Sicht mit Meinungsführern als Personen, die andere in besonderem Maße informieren und beeinflussen.
DELIVER THE PRESENTATION OF YOUR LIFE--AND LAUNCH YOUR CAREERA nonprofit dedicated to ideas worth spreading, TED challenges the world's most fascinating thinkers and doers to give "e;the speech of their lives"e; in 18 minutes or less.
The definitive inside account of Toyota's greatest crisis-and lessons you can apply to your own company"e;Those who write off Toyota in the current climate of second guessing and speculation are making a profound mistake and need to read this book to get the facts.
How to use storytelling to move people to action In today's hyper-competitive business environment, leaders who can engage and inspire their teams and organisations have a distinct advantage.
Der Band analysiert die Trennung zwischen redaktioneller Berichterstattung sowie PR-Produkten, Marketing und Werbung, die grundsätzlich gefordert wird und in rechtlichen Bestimmungen unter dem Stichwort „Trennungsgrundsatz“ festgeschrieben ist.
This book explores business ethics as applied in a modern context including data management, corporate social responsibility, media ethics, and government ethics.
The essential purpose of parliamentary rules for a business meeting is quite simply to provide a framework of established procedures for the orderly and fair conduct of the meeting's business.