Das Handbuch vermittelt einen ganzheitlichen Überblick zu Mitarbeitenden als Zielgruppe und Akteure der Kommunikation von Unternehmen und anderen Organisationen.
Introducing 7 scientifically proven ways to masterfully apply the skill of persuasion and get the results you wantEverybody knows that the best way to persuade people to reach the Yes response is by using logic and reason, right?
Run engaging, productive group sessions with practical guidance and expert advice Running Great Workshops & Meetings For Dummies delivers the tools managers need to facilitate engaging and rewarding group sessions.
This timely book explores crises as an inevitable part of modern society, which causes ramifications not only for organisations, but also for a diverse range of stakeholders.
Imparting experiences from the theatre world to show how to manage operations in the 21st century, this book provides the key ideas necessary to implement a new operational culture that will lead to excellence in service.
Institutions have regimes-policies that typically come from the top down and are meant to align the efforts of workers with the goals and mission of an institution.
An updated and expanded edition of the runaway bestseller Never Eat Alone by Keith Ferrazzi Proven advice on networking for success: over 400,000 copies sold.
Whether you are writing a proposal, a report, a presentation or an email, this book will show you how to write to persuade staff, colleagues, board directors and customers.
An essential guide to professional communicationProfessional communication has become more complex than ever as, with the rise of remote working and the increasing prominence of social media, we frequently find ourselves muted when we can't find the opportunities to speak up or our ideas aren't getting the credit they deserve.
Der insbesondere durch die Digitalisierung ausgelöste Medienwandel und die daraus erwachsenen Veränderungsprozesse für die Public Relations und Organisationskommunikation führ(t)en zum Verschwimmen zahlreicher Grenzen, die früher deutlicher zu erkennen waren.
Die Interne Kommunikation hat sich seit der Veröffentlichung des ersten Sammelbands "Instrumente und Techniken der Internen Kommunikation - Trends, Nutzen und Wirklichkeit" im Jahr 2008 zwar nicht grundsätzlich verändert, jedoch bieten sich durch den Einfluss digitaler Medien erweiterte Möglichkeiten.
We live in evolving societies that undergo profound and rapid transformations, and trust and reputation are at risk in a dynamic, disruptive, and uncertain world.
This book describes how non-profit organisations (NPOs) communicate what they constitute, signal success and display sustainability in order to convince stakeholders to provide essential resources.
Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and practice.
Creating virtual events is not as simple as moving the same content online learn how to immediately leverage virtual solutions for effective in-person online events As the global COVID-19 pandemic continues to have unprecedented impact on both the global economy and the whole of the world population, the need for effectively and efficiently connecting people and the right information has never been more urgent.
Clear, actionable steps for you to build new values, experiences, and perspectives into your organizational culture, infusing it with the diversity, inclusion, and belonging employees need to feel accepted, be their best selves, and do their best work.
This book uses an innovative interdisciplinary approach to explain how communication is a necessary condition for diplomacy in a digital and relationship-driven world.
Kaufentscheidungen im Internet laufen selten rational ab: Auch online steuern Emotionen und unterbewusste Prozesse unsere Entscheidungsfindung, und häufig können wir nicht genau sagen, warum wir etwas gekauft haben.
This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market.
Kompakte Einführung in die spanlosen Bearbeitungstechniken zur Herstellung von 2-D- oder 3-D-Bauteilen durch Abtragen (Bohren, Schneiden, Gravieren), Auftragen (Beschichten, Schweißen, Rapid Prototyping) und Umformen (Biegen, Tiefziehen, Strangpressen, Schmieden).
Offers deal-makers techniques to access mutually beneficial solutions that cannot make their way to the bargaining table without a cooperative strategy that enables the parties to together with mutual benefit and success.
