Using top Chinese and American airlines as examples, this book approaches the construction of corporate identities on social media, a critical issue in corporate communication, from a cross-cultural multimodal perspective.
This volume approaches marcomm (marketing communication) from the phenomenology of markets in the context of the Global South and its postcolonial experiences.
An important part of every manager's job is changing people's behavior: improving someone's performance, helping them better manage relationships with colleagues, or sometimes even stopping them doing something.
This volume approaches marcomm (marketing communication) from the phenomenology of markets in the context of the Global South and its postcolonial experiences.
This book brings together leading scholars and practitioners in organizational behaviour and communication to explore the complex relationship between employees and their organisations and the associated workplace outcomes.
An important part of every manager's job is changing people's behavior: improving someone's performance, helping them better manage relationships with colleagues, or sometimes even stopping them doing something.
Comunicación Efectiva es una obra que explora los principios esenciales de la comunicación, cómo superar las barreras comunes y cómo aplicar estas habilidades en la vida diaria.
Blockchains Surge::: "e;A Deeper Understanding of the Technology Behind Bitcoin and Other Digital Currencies"e; [The Future of Cryptocurrencies in 2024.
This handy guide to excellent business communicationsis perfect for anyone, whether preparing for acareer, launching a career, or advancing in a career.
This handy guide to excellent business communicationsis perfect for anyone, whether preparing for acareer, launching a career, or advancing in a career.
The Ultimate Guide to Mastering Pricing StrategiesPricing is more than just setting a number it's a powerful tool that influences sales, customer behavior, and overall business success.