Business communication and presentation

Few business strategy books talk about brand management and talent management under the same cover.

WINNER: Independent Press Award 2022 - CareerAre you avoiding an uncomfortable conversation at work?

Understand content marketing best practice from a new perspective with exclusive insight and contributions from leading academics, experts, global thought leaders and influencers in the industry on key topics, to create a truly unique resource - including a foreword by Tom Goodwin and bonus online chapters.

Communicate in a Crisis is the definitive guide for any PR or marketing professional to recognize, plan and respond to a sudden wildfire of consumer-led reaction, 'manipulated outrage' sparked from interaction on news feed algorithms, fuelled by social media and the constant demand for an instantaneous response.

There's a well-known saying: what doesn't get measured doesn't get done.

Few business strategy books talk about brand management and talent management under the same cover.

Networking is a skill that many people recognize as critically important, but which many find difficult, boring or fear-inducing - or even all three.

Every successful business starts with a clear, convincing plan.

The benefits of networking are many - improving the chances of keeping a job, getting a new one, career progression, learning how to get along with others and improving personal effectiveness and company performance.

Executive Writing Skills for Managers deals with the English business writing you need at the top of your career.

Coaching is rapidly proving to be an invaluable aid to personal development and a successful way to enhance performance within organizations of all types.

Everything you need to know to become a first-class letter writer.

The investment in global collaboration technology now exceeds US$45 billion.

WINNER: Business Book Awards 2018 - 'Selling The Dream' category (1st edition)In an increasingly competitive professional services sector, it is vital that firms have an effective tendering strategy.

WINNER: Independent Press Awards 2021 - Business: MotivationalDISTINGUISHED FAVORITE: NYC Big Book Award 2021 - LeadershipLeadership presence doesn't come with a title or promotion - good leaders develop presence over time.

Streamline your organization's communication for happier employees, clients and customers, with this powerful and practical methodology featuring insight from experts Simon Sinek and Brene Brown.

ADOPT THE LANGUAGE OF LEADERSWhether you're new to the world or work, or you just want to brush up on your leadership lingo, Talk More.

The official style guide followed by The Times and The Sunday Times.

Understand content marketing best practice from a new perspective with exclusive insight and contributions from leading academics, experts, global thought leaders and influencers in the industry on key topics, to create a truly unique resource - including a foreword by Tom Goodwin and bonus online chapters.

Inspiring communication can make the difference between poor performance and exceptional results.

Get internal communications right in your organization and the benefits are clear: motivated staff, better financial performance, a strong external reputation and delighted customers are just a few of the reasons why getting your message over to staff effectively matters.

Knowledge of business research is necessary for any business student, as all postgraduate business programmes and business-related disciplines require it.

A value proposition is created from the combination of a company's products and services, and the value gained by the customer.

While many organizations understand the importance of having a clearly defined value proposition to help them become more profitable, many businesses struggle to use them effectively.

DISTINGUISHED FAVOURITE: NYC Big Book Awards 2017Content, in all its forms, is the single most critical element of any marketing campaign.

Previously restricted to cascading information and managing day-to-day conversations, internal communication is now essential to empowering employees to deliver business strategy.

In his page-turning and inspiring first book, legendary songwriter and recording artist Jason Derulo shares his 15 rules for finding success in any pursuit, and invites everyone-especially artists and creators-to start on their path to greatness.

Dieses Buch untersucht, wie ethisch fundierte Entscheidungen nicht im Widerspruch zu wirtschaftlichem Erfolg stehen, sondern ihn ermöglichen.

Überzeugungskraft ist eine entscheidende berufliche Fähigkeit.

Wenn große Unternehmen in Skandale verwickelt sind – sei es toxisches Führungsverhalten, Produktmängel oder massive Umweltverstöße – endet die Geschichte erstaunlich oft ohne einen großen Prozess.

Dieses Buch untersucht die oft missverstandene Beziehung zwischen ethischen Prinzipien und wirtschaftlichem Erfolg, und analysiert, warum die vermeintliche Spannung zwischen Werten und Gewinn strategisch falsch konstruiert ist.

Daten sind überall.

Most businesses approach ethics as constraint management-balancing moral principles against profit objectives in situations where they appear to conflict.

Most professionals pursue authority through visibility-speaking engagements, thought leadership, and public declarations of expertise.

Dieses Buch untersucht, wie Unternehmen ökonomischen Erfolg mit menschenzentrierten Werten systematisch verbinden können, ohne Profitabilität zu gefährden.

Dieses Buch untersucht die strukturellen Mechanismen, durch die okologische und soziale Wirkung mit wirtschaftlicher Rentabilitat vereinbar werden, und analysiert, warum viele Nachhaltigkeitsinitiativen an fehlender okonomischer Fundierung scheitern.

Most organizations approach reputation management as firefighting-responding to crises only after they ignite.

Einzigartig als Arbeitgeber zeigt, wie aus gelebter Unternehmenskultur, klaren Werten und echtem Alltag eine Employer Value Proposition entsteht, die wirkt: nach innen bindend, nach außen anziehend.

This book explores how ethical conviction and profitable strategy can coexist as complementary forces within modern enterprise.

Kunden kaufen nicht Produkte, sondern Klarheit.

In einer Zeit, in der europäische Unternehmen nach nachhaltigen Wettbewerbsvorteilen suchen, bietet dieses Buch einen praxisorientierten Leitfaden zur Einführung der Kaizen-Kultur.

In einer globalisierten Arbeitswelt, in der virtuelle Teams über Kontinente hinweg zusammenarbeiten und internationale Geschäftsbeziehungen zum Alltag gehören, wird interkulturelle Kompetenz zur Schlüsselqualifikation.

Stellen Sie sich vor, Sie sprechen dieselbe Sprache wie Ihr Gegenüber – und werden trotzdem nicht verstanden.

Fachliche Kompetenz ist die Eintrittskarte, doch kulturelle Intelligenz entscheidet über den Erfolg des Deals.

Der Erfolg auf einer deutschen Messe entscheidet sich nicht am Messestand, sondern in der Qualität Ihrer Gespräche.

Kundenfeedback entscheidet heute über Relevanz oder Austauschbarkeit.

Dieses Buch zeigt, wie tragfahige Gemeinschaften jenseits klassischer Familienstrukturen entstehen.

Zahlen verlieren ihre Wirkung, wenn sie ohne Kontext bleiben.