This invaluable resource gives you quick, accessible guidelines to the entire writing process, from using correct grammar and style to formatting your document for clarity to writing effectively for a target audience.
Dieses kompakte Lehrbuch bietet Studierenden und Berufseinsteigern einen übersichtlichen und schnellen Zugang zu den relevanten Aspekten der Public Relations.
The communication of knowledge is a core concept in the field of knowledge management and an essential new role and responsibility of business managers.
Developed from powerful techniques consistently proven in the world of multi-million pound commercial bid writing, Persuasive Writing reveals the most efficient and effective ways to make your words work, time after time.
This book explores how and why an event is a precursor to the emergence of a crisis and how a given crisis affects an organization and its stakeholders.
THE NEW YORK TIMES BESTSELLER'Beautifully written, brilliantly researched' Angela Duckworth, bestselling author of Grit'The most interesting, immediately actionable book I ve read in quite a while' Adam Grant, bestselling author of Think AgainIn this bestseller by the authors of Switch and Made to Stick, Chip and Dan Heath explore why certain brief experiences can jolt, elevate and change us - and how we can learn to create such extraordinary moments in our own life and work.
Marketing Communications Industry: Entrepreneurial Case Studies explores the innovative management practices adopted by some enterprising individuals that fostered creation and growth of new business formations without any support from large corporate houses.
From the bestselling author of Carrots and Sticks Don't Work-proven communication techniques for turning workplace confrontations into respectful, successful collaborationsIn the workplace, the most common approach to what we believe will be a difficult or emotionally charged conversation can be summed up in one word: avoidance.
The authors of the national bestseller The Powe of Nice once again tackle conventional wisdom with a provocative and counterintuitive book about the importance of sweating the small stuff in our lives and in our careers.
This book presents a series of empirically based case studies conducted by social change scholars from Asia-Pacific, showcasing the latest social marketing approaches geared at improving societal well-being in the region.
Increasingly, business leaders are either looking to start a new developer program at their company or looking to increase the impact of their existing DevRel program.
Das Buch behandelt die verschiedenen numerischen Feldsimulationsverfahren, nichtlineare Schaltungstechnik und deren S- und X-Parameter sowie modernste Leistungsverstärkertechniken.
Unveiling eight indispensable competencies for the new Network-Oriented Workforce, Strategic Connections provides practical advice anyone can use for building better, more productive business relationships.
WINNER: Independent Press Awards 2021 - Business: MotivationalDISTINGUISHED FAVORITE: NYC Big Book Award 2021 - LeadershipLeadership presence doesn't come with a title or promotion - good leaders develop presence over time.