This volume approaches marcomm (marketing communication) from the phenomenology of markets in the context of the Global South and its postcolonial experiences.
This book brings together leading scholars and practitioners in organizational behaviour and communication to explore the complex relationship between employees and their organisations and the associated workplace outcomes.
An important part of every manager's job is changing people's behavior: improving someone's performance, helping them better manage relationships with colleagues, or sometimes even stopping them doing something.
Comunicación Efectiva es una obra que explora los principios esenciales de la comunicación, cómo superar las barreras comunes y cómo aplicar estas habilidades en la vida diaria.
Blockchains Surge::: "e;A Deeper Understanding of the Technology Behind Bitcoin and Other Digital Currencies"e; [The Future of Cryptocurrencies in 2024.
This handy guide to excellent business communicationsis perfect for anyone, whether preparing for acareer, launching a career, or advancing in a career.
This handy guide to excellent business communicationsis perfect for anyone, whether preparing for acareer, launching a career, or advancing in a career.
The Ultimate Guide to Mastering Pricing StrategiesPricing is more than just setting a number it's a powerful tool that influences sales, customer behavior, and overall business success.
The Fundamentals of StorytellingHow to Craft Compelling Narratives That Captivate ReadersStories have the power to shape our world, inspire emotions, and connect us to one another.
This book explores sustainability marketing through the lens of stakeholder relationship-related concepts, with a particular focus on stakeholders within global value chains, relationships with the public, and those affiliated with governmental entities.
This book explores sustainability marketing through the lens of stakeholder relationship-related concepts, with a particular focus on stakeholders within global value chains, relationships with the public, and those affiliated with governmental entities.
How to Start a YouTube ChannelA Beginner's Guide to Growing an Audience and Making MoneyThe world of digital content creation is expanding rapidly, and YouTube remains at the forefront of this revolution.
"e;Sobriete editoriale le guide pour ecoconcevoir vos contenus"e;Produire toujours plus de contenus est grandement facilite par des outils, comme l'intelligence artificielle.
The Power of Delegation: How to Work Smarter and Achieve MoreSuccess in leadership isn't about doing everything yourself it's about knowing what to let go of and whom to trust.
Cree en 1996, sous l'impulsion de l'economiste Albert Merlin et l'inspiration de Bertrand de Jouvenel, Societal est la revue de l'Institut de l'Entreprise, qui a pour vocation d'analyser les grands enjeux economiques et sociaux en rassemblant des reflexions d'universitaires, de praticiens de l'entreprise et de dirigeants.
Corporate Social Responsibility (CSR) was coined as a term in the 1950s, although modern notions of corporate responsibility can be traced to the second half of the 19th century.
Corporate Social Responsibility (CSR) was coined as a term in the 1950s, although modern notions of corporate responsibility can be traced to the second half of the 19th century.
Overcoming Workplace Stress: A Practical Guide to Staying Calm and FocusedIn today's fast-paced professional world, the workplace can feel like a pressure cooker, with relentless deadlines, high expectations, and never-ending responsibilities.
Goal-Setting for Success: How to Plan, Prioritize, and Achieve Your Biggest DreamsSetting goals is easy, but achieving them requires strategy, focus, and the right mindset.
The Best Ways to Save for Retirement: A Practical Guide to Financial FreedomThe dream of a financially secure retirement is within your reach if you take the right steps today.
This academic monograph examines the crisis communication response strategies employed by the cruise industry on social media following the COVID-19 pandemic.
This academic monograph examines the crisis communication response strategies employed by the cruise industry on social media following the COVID-19 pandemic.
A practical handbook examining how established businesses can use their unique advantages to fight back and win in a digital arena too often dominated by tech start-ups, disruptors and unicorns.
A practical handbook examining how established businesses can use their unique advantages to fight back and win in a digital arena too often dominated by tech start-ups, disruptors and unicorns.
