Presenting a thorough record of Canada's diplomatic ties with China, Canada and China recounts ten stories regarding China policy decisions made by the Canadian government.
Based on methods developed - and proven - in business, this highly visual and practical book will show readers how to design, lead and run effective workshops.
The definitive guide for using social media to build more effective organizations Today's networking technologies-wikis, blogs, and social networking sites-are changing how we build professional relationships and work collaboratively.
The pandemic has created a crisis that has no equivalent in recent history, leading to a wide range of disruption across various social strata, highlighting and reinforcing inequality, and leading to profound organizational shifts.
A comprehensive volume that offers the most current thinking on the practice and theory of engagement With contributions from an international panel of leaders representing diverse academic and professional fields The Handbook of Communication Engagement brings together in one volume writings on both the theory and practice of engagement in today s organizations and societies.
Supercharge your virtual meetings with evidence-based practices from an award-winning team The shift to virtual meetings was sudden and often traumatic for businesses across all industries as they responded to the global pandemic.
Increasingly, business leaders are either looking to start a new developer program at their company or looking to increase the impact of their existing DevRel program.
Published as part of Palgrave Macmillan's IE Business Publishing Series, Simply Seven is a practical guide to Internet business for students, entrepreneurs and executives.
Masterwork on Crisis Communication and Reputation Risk Selected as One of "e;30 Best Business Books of 2013"e; Jim Lukaszewski -- nationally recognized PR expert, executive coach, often called America's Crisis Guru, and noted by Corporate Legal Times as one of "e;28 experts to call when all hell breaks loose"e; -- advises exactly what to do, what to say, when to say it, and when to do it, while the whole world is watching.
The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.
This book employs the latest insights from modern marketing into the theory and practice of corporate communication, including the main stages and goals, and highlights the key potentials for the field.
Cet ouvrage a pour objectif de montrer et d’analyser les principaux éléments contextuels aux États-Unis, au Canada et au Québec qui ont permis la création et l’évolution de la méthodologie d’évaluation et des méthodes d’évaluation des emplois pour qu’elles deviennent aujourd’hui un outil fondamental dans la mise en œuvre de l’équité salariale.
Be the speaker they follow with breakthrough innovative presentations Innovative Presentations For Dummies is a practical guide to engaging your audience with superior, creative, and ultra-compelling presentations.
In diesem Sammelband beschäftigen sich renommierte Autoren aus Forschung und Praxis mit sämtlichen strategisch-konzeptionellen Aspekten und Erfolgsfaktoren des Eventmarketings.
Targeting the global business practitioner, this book bridges the gap between buttoned-up culture textbooks and flippant how-to guides about global business and communication.
This book provides the invaluable intercultural knowledge to help you make a deal, sell your product, or find a joint venture, no matter where your business takes you.
Diesem Buch liegen die folgenden beiden Leitfragen zugrunde: Wie gelingt es, ein konzises Markenbild in den Köpfen der Verbraucherinnen und Verbraucher zu entwerfen?
Politische Systeme determinieren andere Gesellschaftssysteme: Sie bringen etwa unterschiedlich ausgeprägte Mediensysteme hervor, deren Massenmedien unterschiedliche Funktionen für die Gesamtgesellschaft erbringen – je nach Typus auf dem Spektrum politischer Regime vom perfekten Totalitarismus bis hin zur embedded democracy.
Reputation management techniques that work amidst the unceasing flow of information Reputation Strategy and Analytics in a Hyper-Connected World is a complete guide to corporate communications and reputation management.