Cementing Change: Cracking the Code for Communications That Work

Why do 70% of organizational change initiatives fail? After more than three decades leading award-winning change communications at global Fortune 500 companies including Bayer, Pfizer, and Prudential, Mary Lou Panzano has cracked the code. In Cementing Change, she reveals the secret formula that helped her teams deliver transformational results time and time again.At the heart of the book is Panza...