This book brings together leading scholars and practitioners in organizational behaviour and communication to explore the complex relationship between employees and their organisations and the associated workplace outcomes.
Using top Chinese and American airlines as examples, this book approaches the construction of corporate identities on social media, a critical issue in corporate communication, from a cross-cultural multimodal perspective.
Using top Chinese and American airlines as examples, this book approaches the construction of corporate identities on social media, a critical issue in corporate communication, from a cross-cultural multimodal perspective.
This volume approaches marcomm (marketing communication) from the phenomenology of markets in the context of the Global South and its postcolonial experiences.
An important part of every manager's job is changing people's behavior: improving someone's performance, helping them better manage relationships with colleagues, or sometimes even stopping them doing something.
This volume approaches marcomm (marketing communication) from the phenomenology of markets in the context of the Global South and its postcolonial experiences.
This book brings together leading scholars and practitioners in organizational behaviour and communication to explore the complex relationship between employees and their organisations and the associated workplace outcomes.
An important part of every manager's job is changing people's behavior: improving someone's performance, helping them better manage relationships with colleagues, or sometimes even stopping them doing something.