Public relations

This book adopted 66 brand crisis events as research samples taking place from 2010 to 2016 on social media (Chinese Weibo), performs research on influence mechanism of brand-crisis information-sharing behavior on social media from contextual perspective.

Media Exposure and Risk is a video presentation.

Communications is key to the success of disaster mitigation, preparedness, response and recovery.

A multidisciplinary and timely presentation of digital communication and multimodal texts from the perspective of media linguistics.

This book provides a comprehensive, up-to-date overview of the different environmental strategies adopted in the football world to foster sustainability.

A multidisciplinary and timely presentation of digital communication and multimodal texts from the perspective of media linguistics.

This text provides a guide to strategic communications for nonprofit organizations that is rooted in the desire to serve and do good.

Augmenting Public Relations examines how existing technologies used in Public Relations (PR) are being significantly augmented because of the advent of Artificial Intelligence (AI).

Sustainable energy branding has become one of the hottest topics in business.

This book explores the potential of artificial intelligence (AI) to transform public relations (PR) and offers guidance on maintaining authenticity in this new era of communication.

Through original case studies and analyses of real-life media experiences, Media Ethics challenges readers to think analytically and critically about ethical situations in mediated communication.

A first-of-its-kind look at the outrage gripping organizations worldwideand how leaders can respond to it.

This book explores the detrimental effects on global peace of populism's tendency to present complex social issues in simplistic "e;good versus evil"e; terms.

Written for the non-specialist media producer, this book offers a practical and engaging guide to basic digital media production using modern equipment and software.

La soberanía territorial de Colombia está siendo cuestionada.

The Routledge Handbook of Sport Communication offers a comprehensive and in-depth survey of the contemporary discipline of sport communication.

Public Relations Writing is an undergraduate communication and public relations textbook.

Develop effective management skills with up-to-date theory and research!

Develop effective management skills with up-to-date theory and research!

Strategic Strikes is not for the faint-hearted communicator.

A comprehensive, research-based guide to CEO communication, this book shows how CEOs can communicate strategically, ethically, and effectively with external and internal stakeholders.

A comprehensive, research-based guide to CEO communication, this book shows how CEOs can communicate strategically, ethically, and effectively with external and internal stakeholders.