Public relations

This book equips readers-both students and communication practitioners-with the theoretical understanding and practical skills they need to support nonprofit and for-profit organizations to create and assess their diversity, equity, inclusion (DEI), and social identity intersectionality goals.

Modern approaches to public relations cluster into three camps along a continuum: conflict-oriented egoism, e.

Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment.

Communications is key to the success of disaster mitigation, preparedness, response and recovery.

This book focuses on news silence in Zimbabwe, taking as a point of departure the (in)famous blank spaces (whiteouts) which newspapers published to protest official censorship policy imposed by the Rhodesian government from the mid-1960s to the end of that decade.

What will happen to the theater when there are no more critics?

Media coverage of climate change has attracted much scholarly attention because the extent of such coverage has an agenda-setting effect and because the ways in which the coverage is framed can influence public perception of and engagement with the issue.

In the second edition of their award-winning book, W.

Communicate in a Crisis is the definitive guide for any PR or marketing professional to recognize, plan and respond to a sudden wildfire of consumer-led reaction, 'manipulated outrage' sparked from interaction on news feed algorithms, fuelled by social media and the constant demand for an instantaneous response.

Winner of the Clifford G.

Public Relations and Social Theory: Key Figures, Concepts and Developments broadens the theoretical scope of public relations studies by applying the work of a group of prominent social theorists to make sense of the practice.

This essential guide provides you with a tailored introduction to the design techniques and production practices employed in the media industry.

The opening chapter explains the recent growth of industry PR, and travel & tourism news coverage which today focuses on the considerable economic benefits of the industry.

Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of the ultimate copywriting survival guide for the 21st century - essential to every marketing or creative professional's bookshelf.

There is a growing interest in corporate whistleblowing, but no comprehensive research has yet focused on public relations practice.

Decoding Branding explains the evolution of branding and how the disrupting factors like digital revolution, technological advancement, changing consumer behavior, and the COVID-19 pandemic have reshaped the marketing landscape.

This thoroughly updated classic textbook provides an overview of communication and media law, including the most current legal developments.

Corporate executives struggle to harness the power of social technologies.

Das vorliegende Buch über politische Interessenvertretung behandelt anhand einer Fallstudie an der Schnittstelle zwischen EU-Verkehrs-, Klima- und Energiepolitik eine Forschungslücke der Kommunikationswissenschaft: Es wird untersucht, welche Bedeutung Informalität in der fachpolitischen EU-Interessenvertretung zukommt.

Carleton Beals was among America's most distinctive foreign correspondents.

Think/Point/Shoot gives students a thorough overview of the role of ethics in modern media creation.

Leading the Narrative is a primer on the art and science of strategic communication.

Muss das denn jetzt wirklich sein?

The Theory and Philosophy of Organizations makes a major contribution to the debate on the status of organizational theory as a discipline.

Contemporary global culture, rooted in neoliberalism and free market forces, increasingly emphasises appearance over substance.

Without a doubt, sponsorship is one of the most powerful promotional tools we have in the business of brand creation, brand recognition, and ultimately increasing sales.

Despite strong arguments that have been exploring the influence of Public Relations (PR) on public information, propaganda, the development of nation branding and policy-making, there remains little research on the history of governmental PR.

Across the world, companies are forming some of the most complex and exciting collaborations in the business world: cross-border alliances (CBAs).

In this age of e-business, there is an increasing over-reliance on electronic communication and insufficient attention paid to the management of face-to-face relationships.

Public relations professionals are operating in an increasingly challenging and complex environment.

While public relations offers numerous assets for organization-stakeholder relationship building and for ethical corporate social responsibility and sustainability communication, it also faces challenges linked to negative perceptions of the profession which can lead to accusations of "e;greenwashing.

The Routledge Handbook of Positive Communication forms a comprehensive reference point for cross-disciplinary approaches to understanding the central role of communication in the construction of hedonic and eudemonic happiness,or subjective and psychological well-being.

This second edition of An Overview of the Public Relations Function examines current thought to help busy managers and students master the most important concepts of management in communication quickly, accessibly, and with an eye to helping an organization achieve excellence through cutting-edge, research-based strategic public relations management.

Popular Culture and Social Change: The Hidden Work of Public Relations argues the complicated and contradictory relationship between public relations, popular culture and social change is a neglected theoretical project.

The second edition of Pitch, Tweet, or Engage on the Street offers a modern guide for how to adapt public relations strategies, messages, and tactics for countries and cultures around the globe.

Winner of the National Communication Association's Public Relations Division 2023 Outstanding Book AwardThis handbook is a resource for students, faculty, and researchers who are focused on understanding the role communication plays in the formation and execution of corporate social responsibility (CSR) activities.

Winchell and Runyon is about the bittersweet bonding of two legendary journalists who started out as adversaries but ended up as everlasting friends.

The sixth edition of Becoming a Public Relations Writer continues its place as an essential guide to the writing process for public relations practice.

This new (third) edition of Rethinking Public Relations continues the argument of previous editions that public relations is weak propaganda.

Although literature on corporate social responsibility is vast, research into the use and effectiveness of various communications through digital platforms about such corporate responsibility is scarce.

Examine innovative ways to educate managers to do business with the Chinese!

This text provides a structured and practical framework for understanding the complexities of contemporary public relations.

Develop Your PR Skills is a simple, straightforward guide to maximising your company's potential through effective PR.

Workers in the service industry face unique types and levels of stress, and this problem is worsening.

When it comes to perceptions of what is a sustainable economy and how it may be realised, companies expanding into Central and Eastern European markets face the challenge of diverse people, attitudes and history.

This book analyses the role of employment relations in the context of economic development in some of the key Asian economies: China, Hong Kong, India, Malaysia, the Phillipines, Singapore, South Korea and Taiwan.

Communicate in a Crisis is the definitive guide for any PR or marketing professional to recognize, plan and respond to a sudden wildfire of consumer-led reaction, 'manipulated outrage' sparked from interaction on news feed algorithms, fuelled by social media and the constant demand for an instantaneous response.

Today's CEOs are facing a major communications problem: they're getting shellacked by the media.