How to Make the Most of Every Media Appearance

Tips for saying the right things when the cameras are rolling and the reporters are taking notes

In today''s media-saturated business arena, "good press" is vital for everything from proactive public relations to post-disaster damage control. One wrong move, or slip of the tongue, can be fatal. How to Make the Most Out of Every Media Appearanceshows anyone how to face the public through the media, ...