Studienarbeit aus dem Jahr 2020 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,5, Westfälische Hochschule Gelsenkirchen, Bocholt, Recklinghausen, Veranstaltung: Anwendungsgebiete PR, Sprache: Deutsch, Abstract: Diese Arbeit beleuchtet die REWE Weihnachtskampagne 2018 "Kindern ein Lächeln schenken" und geht dabei auf folgende Punkte ein: Unternehmen, Botschaft, Idee, Zielgruppe, Umsetzung, Kosten und erwartetes Ergebnis.
Studienarbeit aus dem Jahr 2021 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,3, Hochschule der Medien Stuttgart, Sprache: Deutsch, Abstract: Diese Hausarbeit setzt sich mit der Unterscheidung von Propaganda und Public Relations (PR) auseinander.
Bachelor Thesis from the year 2016 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: B+ (Merit), , course: Public Relations and Communications, language: English, abstract: The study investigates the impact of Public Relations in Crisis Management at health institutions; A case study of University Teaching Hospital (UTH), in Lusaka Zambia.
Amid a world marked by skepticism, disruption, and eroding confidence, Game Changers in Leadership Communication vividly describes how formal and informal leaders can engage in communication to build or destroy trust when it matters most.
Amid a world marked by skepticism, disruption, and eroding confidence, Game Changers in Leadership Communication vividly describes how formal and informal leaders can engage in communication to build or destroy trust when it matters most.
Guarantee your content marketing engages customers, builds trust and converts more, with this unique guide to using brand journalism to enhance B2B content, written by the former television news journalist for the BBC, Sky and ITN, Gay Flashman.
Two of the major parallel challenges facing businesses today are how to adapt to the changes of fast-paced, fragmenting markets and how to grow a business whilst engaging in recognisably sustainable practices.
Guarantee your content marketing engages customers, builds trust and converts more, with this unique guide to using brand journalism to enhance B2B content, written by the former television news journalist for the BBC, Sky and ITN, Gay Flashman.
"e;Out-of-the-box PR campaigns"e; for authors to get their books to legions of readers from "e;one of the best publicists in the business"e; (James Rollins, #1 New York Times bestselling author).
Two of the major parallel challenges facing businesses today are how to adapt to the changes of fast-paced, fragmenting markets and how to grow a business whilst engaging in recognisably sustainable practices.
Centred around the case of Botswana, this book explores organisational crisis communication from the Global South, providing insights and empirical evidence from the region to challenge Western-centric views on crisis communication.
Centred around the case of Botswana, this book explores organisational crisis communication from the Global South, providing insights and empirical evidence from the region to challenge Western-centric views on crisis communication.
The second edition of this text introduces key concepts, tools, strategies, measurement and reporting approaches for readers interested in pursuing entry or growth in internal/employee communication, change communications and employee engagement.
The second edition of this text introduces key concepts, tools, strategies, measurement and reporting approaches for readers interested in pursuing entry or growth in internal/employee communication, change communications and employee engagement.
Working in Film, Television, and Entertainment provides a personalized roadmap for navigating job prospects in the competitive film and television industry, offering insights and tools from a professional to help aspiring content creators find their right fit and build successful careers.
In the fourth edition of his groundbreaking guide to communications in sports, Joe Favorito draws on knowledge gained from interviews with thought leaders from across the sports industry to introduce the skills, knowledge, and techniques needed to become a successful communicator.
In the fourth edition of his groundbreaking guide to communications in sports, Joe Favorito draws on knowledge gained from interviews with thought leaders from across the sports industry to introduce the skills, knowledge, and techniques needed to become a successful communicator.