For much of the last century, large, predominantly US corporations used public relations to demonstrate that their missions resonated with dominant societal values.
The diffusion of information and communication technologies is rapidly changing the structure of advanced economies, raising new problems of technological unemployment.
We live in evolving societies that undergo profound and rapid transformations, and trust and reputation are at risk in a dynamic, disruptive, and uncertain world.
Many marketing researchers, companies and business schools need to use statistical procedures and accurately interpret the result, that's why the SASA(R) Enterprise Guide software, which uses a user-friendly drag-and-drop menu to extract statistical information, is so popular.
Analyzing the role of journalists in science communication, this book presents a perspective on how this is going to evolve in the twenty-first century.
Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula.
This book uses an innovative interdisciplinary approach to explain how communication is a necessary condition for diplomacy in a digital and relationship-driven world.
Dieses Buch stellt einen völlig neuen strategischen Ansatz des Influencer-Marketings vor und zeigt, wie Sie Ihr Social-Media-Marketing auf das nächste Level heben können.
Gender, Identity and the Culture of Organizations considers how organizations operate as spaces in which minds are gendered and men and women constructed.
While clearly assessing the achievements, performance and responses of major global south institutions to global change, Jacqueline Anne Braveboy-Wagner shows how and why such arrangements are critical in the South's efforts to call the international community's attention to their concerns and to resolve their special problems.
This ground-breaking volume examines enduring and emerging discourses around communication rights in Africa, arguing that they should be considered an integral component of the human rights discourse in Africa.
An examination of the safety laws and regulations, particularly in the areas of labor and employment, this book provides a working knowledge of the impacts, requirements, and implications of safety professionals' actions and inactions as related to state and federal laws.
Cynical news hounds, grumbling editors, snooping television newscasters, inquisitive foreign correspondents, probing newsreel cameramen, and a host of others--all can be found in this reference work to Hollywood's version of journalism: from the early one-reelers to modern fare, over a thousand silent and sound films can be found.
A favorable reputation is an asset of importance that no public sector entity can afford to neglect because it gives power, autonomy, and access to critical resources.
The book draws upon the rich information gathered for the online database Catalogue of early German printed music / Verzeichnis deutscher Musikfruhdrucke (vdm), the first systematic descriptive catalogue of music printed in the German-speaking lands between c.
This book analyses the role of employment relations in the context of economic development in some of the key Asian economies: China, Hong Kong, India, Malaysia, the Phillipines, Singapore, South Korea and Taiwan.
As a GI reporter for the 1st Air Cavalry Division in Vietnam, the author--"e;an enlisted man writing primarily for enlisted men"e;--chronicled the experiences of combat soldiers in newspaper and magazine articles.
Inspired by overtly negative coverage by the Western mainstream press of Muslims in particular, and minorities in general, this book asks: Why are negative narratives and depictions of Muslims and other minorities so hard to change?
This book aims to provide an interdisciplinary approach to highlight the importance of relationships in public relations, delving not only into the organization-public relationships but also into interpersonal relationships within the industry in order to offer new, empirical insights into the impact and formation of such relationships.
This is an essential guide to the art of interviewing, with checklists, tips and examples from leading journalists and PR specialists, covering basic to advanced techniques.
This book is the first on the history of Chinese public relations, and has been selected as one of the "e;40 representative books for 40 years of public relations in China"e; by the Public Relations Society of China.
Tracing developments in British trade union structure over almost 100 years with specific reference to the merger process, this book shows how the underlying processes of change are cyclical.
The benefits of performance appraisal in the business world have caused an upsurge of books and programs for use in management, but few of the methods described bother to verify that the underlying psychology on which they are based holds true.
This book analyzes crisis communication in Asia, focusing on how culture (broadly defined) plays a central role in the way a crisis develops and is resolved.
This volume builds on Roger Darnell's The Communications Consultant's Foundation by providing insider knowledge gained over the past three decades atop the field of communications consulting, incorporating lessons learned serving businesses in the global creative industry.
