Public relations

International Communications Strategy is about the cross-cultural challenges currently facing PR practitioners.

The effect of the internet on public relations is the single biggest subject of current conversation in the public relations industry.

Senior management and leaders within companies embroiled in crisis, have learned the hard way what happens when the unthinkable becomes a reality - an accident results in death or injury; a failed company takeover causes share prices to plummet; or toxic food, medicines and drinks leads to mass hysteria.

THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLDMatthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers.

A groundbreaking guide to making one of marketing's most important resources more effective When kids in a Nabisco focus group told researchers that they always separated their Oreos before they ate them, the researchers recommended that the company develop a cookie that couldn't be taken apart.

Proven strategies for managing all types of media encounters!

Proven strategies for managing all types of media encounters!

An industry expert shows readers how to get the best return on investment from corporate events Corporate events and business entertaining are a major part of a company's communication, marketing and public relations strategy.

The ultimate guide to investor relations Your one-stop resource for everything pertaining to your company's dealings with the investment community, Running an Effective Investor Relations Department provides investor relations professionals with essential day-to-day information.

The ultimate guide to investor relations Your one-stop resource for everything pertaining to your company's dealings with the investment community, Running an Effective Investor Relations Department provides investor relations professionals with essential day-to-day information.

An industry expert shows readers how to get the best return on investment from corporate events Corporate events and business entertaining are a major part of a company's communication, marketing and public relations strategy.

Praise for Black Tie Optional: A Complete Special Events Resource for Nonprofit Organizations, Second Edition "e;I wish I had had this invaluable book when I was helping plan fundraisers in the past.

This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed.

Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth.

Winner of a Choice Magazine Outstanding Academic Title Award!

America's premier corporate event planners reveal the seven secrets of successful planning for every occasion, on any budgetWhether it's the company's annual party, a product launch, or a fund-raising gala, planning a major event is a daunting task.

Thoroughly updated with information on Internet-based PR campaignsThe Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business.

How many splashy scandals and crisis situations have befallen companies and public figures in the past week alone?

Media guru and Emmy Award-winning correspondent Bill McGowancoach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication.

Imagine this: one of the nation's top hospital administrators partners with one of the world's top branding and public relations experts.

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations.

In the age of the Internet, how do you keep your customers coming back--again and again--when your competitors are always just one click away?

In Mission: How the Best in Business Break Through, Michael Hayman and Nick Giles show companies how to join the ranks of today's business winners.

Contagion may alarm doctors but marketers thrive on it.

It's time to radically alter the way we perceive the world.

A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts.

Media Exposure and Risk is a video presentation.

Communications is key to the success of disaster mitigation, preparedness, response and recovery.

This text provides a guide to strategic communications for nonprofit organizations that is rooted in the desire to serve and do good.

Increase patronage with effective outreach strategies!

This book explores the detrimental effects on global peace of populisms tendency to present complex social issues in simplistic "e;good versus evil"e; terms.

La soberanía territorial de Colombia está siendo cuestionada.

Strategic Strikes is not for the faint-hearted communicator.