Public relations

Praise for Black Tie Optional: A Complete Special Events Resource for Nonprofit Organizations, Second Edition "e;I wish I had had this invaluable book when I was helping plan fundraisers in the past.

This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed.

Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth.

How many splashy scandals and crisis situations have befallen companies and public figures in the past week alone?

Media guru and Emmy Award-winning correspondent Bill McGowancoach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication.

Imagine this: one of the nation's top hospital administrators partners with one of the world's top branding and public relations experts.

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations.

In the age of the Internet, how do you keep your customers coming back--again and again--when your competitors are always just one click away?

In Mission: How the Best in Business Break Through, Michael Hayman and Nick Giles show companies how to join the ranks of today's business winners.

Contagion may alarm doctors but marketers thrive on it.

It's time to radically alter the way we perceive the world.

Media Exposure and Risk is a video presentation.

Communications is key to the success of disaster mitigation, preparedness, response and recovery.

La soberanía territorial de Colombia está siendo cuestionada.

Strategic Strikes is not for the faint-hearted communicator.