¿Te imaginas cuánto valor tiene en la actualidad poder generar en los demás esa percepción de ser confiable y creíble, y que cuando te nombren te asocien con eso, como si fuera un sinónimo?
Combining theory with practical application, this collection of real-life, provocative case studies on social issues in sports provides students with the opportunity to make the call on ethical and professional dilemmas faced by a variety of sport and communication professionals.
Combining theory with practical application, this collection of real-life, provocative case studies on social issues in sports provides students with the opportunity to make the call on ethical and professional dilemmas faced by a variety of sport and communication professionals.
SHORTLISTED: CMI Management Book of the Year 2018 - Innovation and Entrepreneurship CategoryIn Your Creative Element helps readers identify a personal creativity formula for success, and kick-starts the creative journey.
This is an essential guide to the art of interviewing, with checklists, tips and examples from leading journalists and PR specialists, covering basic to advanced techniques.
This is an essential guide to the art of interviewing, with checklists, tips and examples from leading journalists and PR specialists, covering basic to advanced techniques.
We live in evolving societies that undergo profound and rapid transformations, and trust and reputation are at risk in a dynamic, disruptive, and uncertain world.
We live in evolving societies that undergo profound and rapid transformations, and trust and reputation are at risk in a dynamic, disruptive, and uncertain world.
This book details how the processes of communication are affected by the presence of a pandemic and establishes a research agenda for those effects across the broad field of communication studies.
This book details how the processes of communication are affected by the presence of a pandemic and establishes a research agenda for those effects across the broad field of communication studies.
Learn how to develop, launch and build a successful fashion brand with this definitive textbook which explores the realities of the contemporary fashion industry.
A Wall Street Journal BestsellerPfizer's trailblazing communications leader, Sally Susman, reveals how we can break through the noise to get our message across and make positive change.
A Wall Street Journal BestsellerPfizer's trailblazing communications leader, Sally Susman, reveals how we can break through the noise to get our message across and make positive change.
Environmental Strategic Communication: Advocacy, Persuasion, and Public Relations equips readers with the concepts, contexts, and practical tools to become effective environmental communicators across nonprofit, corporate, and government sectors.
Dokumentarische Filme aller Genres in TV, Kino und Netz entfalten ihre informative Kraft erst dann, wenn sie dramaturgisch als Erzählungen strukturiert sind, nicht als Aufzählungen.
The second edition of Managing Public Relations introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR.
The second edition of Managing Public Relations introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR.
Blog Schmog takes a look at the blogging phenomenon and its impact on politics, writing, marketing, public relations, publishing, journalism, and all other forms of communication.
This book provides a comprehensive, up-to-date overview of the different environmental strategies adopted in the football world to foster sustainability.
Die Neuauflage des deutschsprachigen Standardwerks zur Online-Kommunikation zeigt Herausforderungen, Konzepte und Instrumente aus Sicht des Kommunikationsmanagement auf.
The internet has made the possibility of sharing information about others and their products and services more readily available at significantly less cost than any other form of media exposure.
CHIEFS is a communication handbook for those in the c-suite, whos very future - and that of their organisations and shareholders - can hang on whether he or she has communicated convincingly, confidently and inspirationally.
Directors, chairpersons, executives, recruiters, and other professionals who assist corporate boards all agree that becoming a corporate director is a journey.
