Public relations

Contemporary public relations practice has developedover the last several decades from the weak third sisterin marketing, advertising, and public relations mix to afull player.

This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively.

Written by two practitioners with deep professional experience, this book introduces readers to public interest communications, which takes an evidence-based approach to using strategic communications to drive positive social change.

Corporate social responsibility, diversity, equity, inclusion, sustainability, ESG, and environmental concerns have become paramount in the realm of strategic communication and public relations.

The seventh edition of Becoming a Public Relations Writer serves as an essential guide to the writing process for public relations practice.

A must-read for all managers, leaders, and change agents, Performance Hubs: Engaging Teams in Focused Continuous Improvement supplies a proven system for engagement that allows teams to use their own data, understand the need for performance improvement, and drive improvements at their own level

Never Be Confused About Music Publicity Again!

In his over twenty year–career leading crisis communications for governments and organizations across the globe, Dallas Lawrence has seen it all.

The Sage Handbook of Promotional Culture and Society critically examines the social, political, and cultural impact of promotional industries, including advertising, branding, public relations, strategic communication, and marketing communication.

The perception of airports by tourists and business travellers alike, has dramatically improved over the last 25 years.

Is coming up in the search results of Google important to you?

Looking for some great ideas for content?

Why should you strive to make your internal communications more inclusive?

This book presents cutting edge perspectives on Communication in Sport Management, a core component of contemporary sport business.

Need a new start?

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What is public relations?

Corporate social responsibility, diversity, equity, inclusion, sustainability, ESG, and environmental concerns have become paramount in the realm of strategic communication and public relations.

Become your own best publicist with these 10 top industry secrets from a PR professional.

The perception of airports by tourists and business travellers alike, has dramatically improved over the last 25 years.

This book presents cutting edge perspectives on Communication in Sport Management, a core component of contemporary sport business.

Looking to take your business to the next level with media relations?

Get the most out of ACDs (automatic call distributors) and other complex systems in order to boost customer satisfaction and increase sales Includes three ready to use RFPs (request for proposals) for buying an ACD, computer telephony system, or recording