Reputation Analytics

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A scientific approach to corporate reputation from the field’s leading scholar.

Public opinion is a core factor of any organization’s success—and sometimes its failings. Whether through crisis, mismanagement, or sudden shifts in public sensibility, an organization can run afoul in the span of a Tweet.

In Reputation Analytics, Daniel Diermeier offers the first rigorous analytical framework for unde...

Read more
product_type_E-book
pdf
Price
44.99 £

A scientific approach to corporate reputation from the field’s leading scholar.

Public opinion is a core factor of any organization’s success—and sometimes its failings. Whether through crisis, mismanagement, or sudden shifts in public sensibility, an organization can run afoul in the span of a Tweet.

In Reputation Analytics, Daniel Diermeier offers the first rigorous analytical framework for unde...

Read more
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  • Formats: pdf
  • ISBN: 9780226029764
  • Publication Date: 30 Mar 2023
  • Publisher: University of Chicago Press
  • Product language: English
  • Drm Setting: DRM