Public relations

Communications is key to the success of disaster mitigation, preparedness, response and recovery.

The main purpose of this Encyclopaedia is to provide an easily readable outline of the industrial Relations in this country.

Winner of a Choice Magazine Outstanding Academic Title Award!

The definitive guide to PR and communications-updated with the newest social media and brand-reputation tools and techniquesThe most authoritative, comprehensive resource of its kind, The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition, is a gathering of 70 of the brightest, most influential figures in the field.

Blog Schmog takes a look at the blogging phenomenon and its impact on politics, writing, marketing, public relations, publishing, journalism, and all other forms of communication.

This book provides an introduction to public relations (PR) that employs pedagogical experiential learning models to assist students in developing the skills and competencies required by the PR industry.

This volume explores the applications of narrative and storytelling in corporate, public health, and political communications, and its implications for those fields.

This volume explores the applications of narrative and storytelling in corporate, public health, and political communications, and its implications for those fields.

This book provides an introduction to public relations (PR) that employs pedagogical experiential learning models to assist students in developing the skills and competencies required by the PR industry.

This updated fourth edition presents a wide-scale, interdisciplinary guide to social media communication.

This updated fourth edition presents a wide-scale, interdisciplinary guide to social media communication.

Der Band lotet Grenzen und Schnittstellen in den Bereichen Kommunikation, Werbung und PR im digitalen Zeitalter aus.

SHORTLISTED: Business Book Awards 2024 - Diversity, Inclusion and EqualityDiversity, equality and inclusion (DEI) have never been so important in organizations and yet many feel inadequately prepared.

How did you first hear about 9/11?

Media Exposure and Risk is a video presentation.

Now in a fully revised and updated third edition, Sport and the Media: Managing the Nexus combines in-depth analysis of the rapidly developing sport media industry with a clear and straightforward guide to practical sport media management skills.

THE RIGHT PHRASE FOR EVERY SITUATION .

Thoroughly updated with information on Internet-based PR campaignsThe Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business.

America's premier corporate event planners reveal the seven secrets of successful planning for every occasion, on any budgetWhether it's the company's annual party, a product launch, or a fund-raising gala, planning a major event is a daunting task.

This timely volume offers an international and cross-disciplinary examination of risk and crisis communication theory and practice in Europe.

Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice.

Communicate change effectively and bring stability and clarity in difficult situations through insight and lessons from global brands including Unilever, John Lewis, HSBC, and KPMG, with this essential guide for anyone responsible for managing the communications around employee engagement, motivation, retention, and change management.

THE $600 MILLION LATTE Its a business book thats an entertaining novel the management training book for anyone who hates business books.

Aldoory and Toth present a socio-ecological model for understanding and building a feminist future public relations.

My graduate students like this book's real-world focus on publicrelations as a strategic role in the C-suite.

The Public Relations Firm takes an in-depth look at the client/agency relationship by discussing what business leaders should expect of their public relations firms.

Digital Marketing: Integrating Strategy, Sustainability, and Purpose, Second Edition, draws on the latest digital tactics and strategic insights to help students understand how to generate sustainable growth through digital integration.

Social media has fundamentally changed the contract between institutions and the public.

This timely volume offers an international and cross-disciplinary examination of risk and crisis communication theory and practice in Europe.

While the profession of public relations is only a century old, man has been practicing the art of influencing public attitudes since the dawn of civilization.

Leading the Narrative is a primer on the art and science of strategic communication.

Corporate Communication Crisis Leadership: Advocacy and Ethics addresses strategic moments of leadership during corporate communication crises.

MetricsMan presents opinions, insights, and best practices of public relations and social media research and measurement.

Nowhere is the study of workplace ethics more relevant today than in the context of empowering organizations to meet their goals in corporate social responsibility and sustainability (CSR/S).

Digital changes everything.

This second edition of An Overview of the Public Relations Function examines current thought to help busy managers and students master the most important concepts of management in communication quickly, accessibly, and with an eye to helping an organization achieve excellence through cutting-edge, research-based strategic public relations management.

The PR Knowledge Book is for everyone, irrespective of where you are in the world-whether a student starting out in this industry, self-employed, a home business, small business, start-up, charity, or any other type of organization wanting to embark on your PR journey or someone just plain curious about what it entails.

Many senior public relations executives consider ethics counsel to be one of their core responsibilities.

This definitive text at several leading Universities and Colleges is journalism in reverse.

Today's competitive corporate environment and the increased expectations of speed in communication make it critical for companies to develop strategic programs for communicating with investors.

This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms.

Breaking down barriers, creating transparency in digital communication and effectively targeting different audiences is critical to today's successful organisations.

Dieses Buch bietet einen praktischen Leitfaden für Journalismus auf Instagram.

Das vorliegende Buch über politische Interessenvertretung behandelt anhand einer Fallstudie an der Schnittstelle zwischen EU-Verkehrs-, Klima- und Energiepolitik eine Forschungslücke der Kommunikationswissenschaft: Es wird untersucht, welche Bedeutung Informalität in der fachpolitischen EU-Interessenvertretung zukommt.

Täglich verführt uns die Konsumindustrie auf höchst raffinierte Weise.

Was bislang undenkbar schien, nämlich dass Nicht-Medienmarken anspruchsvolle Medienangebote unter ihrem etablierten Markennamen (»Markenmedien«) betreiben und damit in Konkurrenz zu etablierten Medien treten, ist in der Zwischenzeit – so zeigen vielfältige Beispiele – zu einer vermeintlich willkommenen Vorgehensweise avanciert.

Öffentlichkeit und öffentliche Kommunikation bleiben auch in der digitalen Ära konstitutiv für die moderne, demokratische Gesellschaft.