Public relations

The relationship between media and the organizations they cover has changed dramatically in the last few decades, which have witnessed a huge expansion of news coverage focusing on different types of organizations and their activities.

In an attempt to achieve high levels of growth, profit, and competitive advantage, American businesses have been implementing a variety of management initiatives, such as TQM, reengineering, service management, self-directed work teams, and empowerment.

Core strategies for creating a corporate reputation that will provide a competitive advantage in the marketplace: a back-to-basics approach.

When it comes to perceptions of what is a sustainable economy and how it may be realised, companies expanding into Central and Eastern European markets face the challenge of diverse people, attitudes and history.

The sixth edition of Strategic Planning for Public Relations offers an innovative and clear approach for students wanting to learn how to develop public relations campaigns.

The implications of globalization for labour are more often asserted than analyzed.

Informal learning has become an extremely important issue as post-industrial workplaces seek to harness its productive potential.

This essential guide provides you with a tailored introduction to the design techniques and production practices employed in the media industry.

Best Team Skills gives you the tools you need to achieve the highest performance through the most productive encouragement and motivational methods available.

Forget the "e;pitch"e;: Yesterday's PR techniques just don't work anymore.

For all professionals and students who want to improve their prospects in business, this book prepares and positions them to build dream careers, giving them the education and guidance required to develop vital soft skills, and work remotely and independently.

Resolve cross-cultural communication issues with your business suppliers, customers, and staff!

A first-of-its-kind look at the outrage gripping organizations worldwideand how leaders can respond to it.

Understand the economic, cultural, and enterprise issues facing the Arab countries of the Middle East!

Despite its rapid economic development, Japan lacks a large public relations industry and its role is viewed very differently from its Western counterparts.

In the last decade there has been an increasing interest in the role of people management in formulating key business decisions.

This book focuses on the social process of conflict news production and the emergence of public discourse on war and armed conflict.

Non-profit organizations (NPOs) across the world are facing criticism alongside approbation.

International Communications Strategy is about the cross-cultural challenges currently facing PR practitioners.

Public relations professionals are operating in an increasingly challenging and complex environment.

Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective.

Historically, public relations research has been dominated by organisational interests, treating the profession as a function to help organisations achieve their goals, and focusing on practice and processes first and foremost.

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Through an interdisciplinary approach combining the concepts, methods and tools in language and discourse studies and insights from marketing and tourism research, this book examines the online place branding of Hong Kong, one of the most visited cities and well-known spots in the world.

This book contains the proceedings of the International Conference on Public Relations and Media Communication (PRMC 2024) which explore the dynamic intersections of public relations and media in today's rapidly evolving landscape.

Analyzing the impact of Japanese-style management techniques such as lean production, teamworking, kaizen (continuous improvement) and business unionism of factory workers, this text investigates different facets of the organization of the labour process and employment relations within 15 Japanese transplants in South Wales.

With recent changes in technology, media, and the communication landscape, the journey to ethics has become more complicated than ever before.

The follow up to Share This: The Social Media Handbook for PR Professionals.

Brands growing rapidly have a clear sense of purpose and the value they bring to their customers and employees.

Big Ideas can do many things.

Sea-changes in society, technology, consumer expectations and our understanding of behavioral economics have caused us to rethink our understanding of the scope of knowledge required to navigate, analyze and shape consumer behavior.

As projects become more complex and the project teams are more geographically and culturally dispersed, so strong, trusting relationships come to the fore.

In this age of e-business, there is an increasing over-reliance on electronic communication and insufficient attention paid to the management of face-to-face relationships.

This essential guide provides you with a tailored introduction to the design techniques and production practices employed in the media industry.

Communicate change effectively and bring stability and clarity in difficult situations through insight and lessons from global brands including Unilever, John Lewis, HSBC, and KPMG, with this essential guide for anyone responsible for managing the communications around employee engagement, motivation, retention, and change management.

After a century in which charities suspected the motives of cynical business people, and business people dismissed the contributions of amateur volunteers, the two sectors are coming together today as never before.

Culture and Public Relations explores the impact of culture - societal and organizational - through the global lens of public relations.

As the world economy is liberalized, and national economies become more intertwined, the national decision making of states is also increasingly interdependent, and it has become vital for non-governmental organizations to create an international agenda.

A must-read for all managers, leaders, and change agents, Performance Hubs: Engaging Teams in Focused Continuous Improvement supplies a proven system for engagement that allows teams to use their own data, understand the need for performance improvement, and drive improvements at their own level

The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public relations processes and proposes that this has compelling parallels in the roots of Chinese philosophies.

The average workforce today is far different to that of a few years ago.

Since the first International Corporate Identity Group's symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars and managers alike.

The Arab world has engaged in public relations for thousands of years, and the public relations literature provides multiple examples extending from ancient times.

Communication is developed in our relation to others and in relation to what happens in the social context.

Reasonable accommodation is defined as any change in the work environment or in the way business is usually conducted that results in equal employment opportunity for an individual with a disability.

Human resource management is a particularly challenging role, both domestically and globally.

Shortlisted for the Business Book of the Year Awards in the Sales and Marketing category.

The implications of globalization for labour are more often asserted than analyzed.