Public relations

The implications of globalization for labour are more often asserted than analyzed.

Decir lo correcto de la manera correcta puede hacer la diferencia entre sellar el acuerdo o la pérdida de la cuenta, obtener un ascenso, o conseguir una carta de despido.

This volume examines agenda-setting theory as it applies to the news media's influence on corporate reputation.

Despite the fact that focus groups are an ideal research tool for studying and employing group communication in action, many research practitioners and scholars have missed the opportunity to utilize them to their maximum benefit.

In recent years we have seen the predictions of our forebears that leisure time would increase as the years pass utterly confounded.

The average workforce today is far different to that of a few years ago.

The weight of social responsibility in public relations (PR) has never been more pronounced.

This is a guide for anyone who wants to connect better with people in the workplace by speaking clearly and with purpose.

Effective communications are essential for all sport organizations.

In recent years, researchers and practitioners have explored the nature, theory, and best practices that are required for effective and ethical crisis preparation and response.

Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment.

Examine the changing nature of foreign investments in Latin America!

Transparency and Public Participation for Radioactive Waste Management in Europe investigates how the pillars of the Aarhus Convention, and a broader understanding of transparency by Civil Society (CS), can be transposed into Radioactive Waste Management (RWM), particularly in the establishment of Radioactive Waste (RW) facilities in different national contexts.

The second edition of Political Public Relations offers an interdisciplinary overview of the latest theory and research in the still emerging field of political public relations.

Power, Diversity and Public Relations addresses the lack of diversity in PR by revealing the ways in which power operates within the occupation to construct archetypal practitioner identities, occupational belonging and exclusion.

This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder, and sustainable approach to corporate brand management, representing a paradigm shift in the literature.

This theoretical and empirical study examines the relationship between the organisation of work, industrial relations, production spaces and the dynamics of capitalist investment.

In most industries, musculoskeletal injuries are the most common work-related reason for employee absences.

After a century in which charities suspected the motives of cynical business people, and business people dismissed the contributions of amateur volunteers, the two sectors are coming together today as never before.

Dive into the world of Public Relations with All You Need To Know About Public Relations: An Entrant's Guide to the PR and Communications Industry.

An industry expert shows readers how to get the best return on investment from corporate events Corporate events and business entertaining are a major part of a company's communication, marketing and public relations strategy.

Now in a fully revised and updated third edition, Sport and the Media: Managing the Nexus combines in-depth analysis of the rapidly developing sport media industry with a clear and straightforward guide to practical sport media management skills.

Accelerating global change is generating a volatile, shifting and potent array of risks and threats for business and corporate management.

Crises come in many shapes and sizes, including media blunders, social media activism, extortion, product tampering, security issues, natural disasters, accidents, and negligence - just to name a few.

The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field.

Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of nation banding, in which the principles of brand strategy and management are applied to countries globally.

Mexico provides a case study of a cornerstone economy in the development of the hemospheric free trade zone in the Americas, an adjusting economy which has been integrated into uneven economies (Canada and the US).

Scholarly studies of value creation for consumer experience constitute a very fragmented field, spanning the disciplines of design, branding and marketing.

A favorable reputation is an asset of importance that no public sector entity can afford to neglect because it gives power, autonomy, and access to critical resources.

Employee Assistance Programs (EAPs) are a relatively new development in South Africa, having emerged in the 1980s, and this groundbreaking book provides a comprehensive overview of these EAPs in South Africa.

In the second edition of their award-winning book, W.

Effective Speaking provides the hard scientific information about audience psychology, text preparation, presentation methods, voice production, body language and persuasive advocacy which will help would-be speakers improve their performance.

This book makes mass communication research projects more accessible to the new student researcher through a balance between an academically rigorous guide and an informal and humorous student-centered approach.

The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry.

Inextricably linked to neoliberal market economies, public relations' influence in our promotional culture is profound.

Effective communication is vital to science, engineering and business management.

The public relations of "e;everything"e; takes the radical position that public relations is a profoundly different creature than a generation of its scholars and teachers have portrayed it.

Why do we trust some brands more than others?

In most industries, musculoskeletal injuries are the most common work-related reason for employee absences.

THE $600 MILLION LATTE Its a business book thats an entertaining novel the management training book for anyone who hates business books.

CHIEFS is a communication handbook for those in the c-suite, whos very future - and that of their organisations and shareholders - can hang on whether he or she has communicated convincingly, confidently and inspirationally.

In the hypercompetitive context of the new global economy, building a smart workforce is widely regarded as a key strategy for enterprises.

This innovative study considers one of the most important art and design movements of the 20th century, the Bauhaus, in conjunction with current research in public relations and organizational communication, elaborating on the mechanisms of internal and external communication available to influence the stakeholders in politics, society, industry, and the art world.

The Arab world has engaged in public relations for thousands of years, and the public relations literature provides multiple examples extending from ancient times.

Das Verhältnis zwischen Journalisten auf der einen und Kommunikationsverantwortlichen von Unternehmen/Organisationen auf der anderen Seite gilt als kompliziert.

Communications is key to the success of disaster mitigation, preparedness, response and recovery.

Can you control a crisis?

For the first time ever, clear, comprehensive information about the major e-learning standards has been brought together in a single resource.

This book integrates insights from studies conducted across Asia to provide a comprehensive account of the fake news problem in the region.

This book analyzes crisis communication in Asia, focusing on how culture (broadly defined) plays a central role in the way a crisis develops and is resolved.