Die Neuauflage des deutschsprachigen Standardwerks zur Online-Kommunikation zeigt Herausforderungen, Konzepte und Instrumente aus Sicht des Kommunikationsmanagement auf.
The internet has made the possibility of sharing information about others and their products and services more readily available at significantly less cost than any other form of media exposure.
CHIEFS is a communication handbook for those in the c-suite, whos very future - and that of their organisations and shareholders - can hang on whether he or she has communicated convincingly, confidently and inspirationally.
Directors, chairpersons, executives, recruiters, and other professionals who assist corporate boards all agree that becoming a corporate director is a journey.
From ISIS propaganda videos to popular regime-backed TV series and digital activism, the Syrian conflict has been dramatically affected by the production of media, at the same time generating in its turn an impressive visual culture.
Written by noted AP photographer and photoeditor Brian Horton, this is an insider's manual to one of the most glamorous and exciting media professions.
The definitive guide to PR and communications-updated with the newest social media and brand-reputation tools and techniquesThe most authoritative, comprehensive resource of its kind, The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition, is a gathering of 70 of the brightest, most influential figures in the field.
'The Documentary Handbook is mandatory reading for those who want a critical understanding of the place of factual formats in today's exploding television and media industry, as well as expert guidance in complex craft skills in order to fully participate.
Blog Schmog takes a look at the blogging phenomenon and its impact on politics, writing, marketing, public relations, publishing, journalism, and all other forms of communication.
This book provides an introduction to public relations (PR) that employs pedagogical experiential learning models to assist students in developing the skills and competencies required by the PR industry.
This volume explores the applications of narrative and storytelling in corporate, public health, and political communications, and its implications for those fields.
This volume explores the applications of narrative and storytelling in corporate, public health, and political communications, and its implications for those fields.
This book provides an introduction to public relations (PR) that employs pedagogical experiential learning models to assist students in developing the skills and competencies required by the PR industry.
This book explores the presidential image of Donald Trump as it is constructed by the media within American national mythology, precisely the frontier myth.
This book explores the presidential image of Donald Trump as it is constructed by the media within American national mythology, precisely the frontier myth.
SHORTLISTED: Business Book Awards 2024 - Diversity, Inclusion and EqualityDiversity, equality and inclusion (DEI) have never been so important in organizations and yet many feel inadequately prepared.
Now in a fully revised and updated third edition, Sport and the Media: Managing the Nexus combines in-depth analysis of the rapidly developing sport media industry with a clear and straightforward guide to practical sport media management skills.
Thoroughly updated with information on Internet-based PR campaignsThe Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business.
America's premier corporate event planners reveal the seven secrets of successful planning for every occasion, on any budgetWhether it's the company's annual party, a product launch, or a fund-raising gala, planning a major event is a daunting task.
Broadening an overly narrow definition of Islamic journalism, Janet Steele examines day-to-day reporting practices of Muslim professionals, from conservative scripturalists to pluralist cosmopolitans, at five exemplary news organizations in Malaysia and Indonesia.
News coverage of law can be a daunting task for any journalist, especially in a time when public interest in media coverage of the courts has greatly intensified.
Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice.
This is the first book to explore the phenomenon of glamour and celebrity in contemporary Russian culture, ranging across media forms, disciplinary boundaries and modes of inquiry, with particular emphasis on the media personality.
Modern Intellectual Property Law combines coverage of each intellectual property right granted for creations of the mind into a thoughtful, unified textbook.
This book explores this inherent contradiction present in most facets of Singaporean media, cultural and political discourses, and identifies the key regulatory strategies and technologies that the ruling People Action Party (PAP) employs to regulate Singapore media and culture, and thus govern the thoughts and conduct of Singaporeans.
Providing practical and theoretical resources on media law and ethics for the United Kingdom and United States of America and referencing other legal jurisdictions such as France, Japan, India, China and Saudi Arabia, Comparative Media Law and Ethics is suitable for upper undergraduate and postgraduate study and for professionals in the media who need to work internationally.
