Public relations

In writing this book I have tried to set down the board principles that govern the profession of public relations.

Learn how to plan, deliver and evaluate successful events with this clear and comprehensive textbook which explores the latest developments in this challenging and fast-paced environment.

Protect your brand's reputation and maintain public confidence by successfully managing everyday incidents and issues and preventing them from escalating into a corporate crisis.

Communicating effectively is crucial to improving employee engagement, organizational culture, and performance.

A bold addition to existing literature, this book provides an excellent overview of corporate communication.

This book uses an innovative interdisciplinary approach to explain how communication is a necessary condition for diplomacy in a digital and relationship-driven world.

Now in Paperback!

An indepth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations.

The main purpose of this Encyclopaedia is to provide an easily readable outline of the industrial Relations in this country.

Step-by-step guide to creating compelling, memorable presentationsA chart that once took ten hours to prepare can now be produced by anyone with ten minutes and a computer keyboard.

Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of the ultimate copywriting survival guide for the 21st century - essential to every marketing or creative professional's bookshelf.

Develop Your PR Skills is a simple, straightforward guide to maximising your company's potential through effective PR.

International Communications Strategy is about the cross-cultural challenges currently facing PR practitioners.

The effect of the internet on public relations is the single biggest subject of current conversation in the public relations industry.

Senior management and leaders within companies embroiled in crisis, have learned the hard way what happens when the unthinkable becomes a reality - an accident results in death or injury; a failed company takeover causes share prices to plummet; or toxic food, medicines and drinks leads to mass hysteria.

Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player.

This book integrates theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders.

Transformative Practice in Critical Media Literacy brings together a diverse selection of essays to examine the knowledge production crisis in higher education and the role that news media and technology play in this process.

Transformative Practice in Critical Media Literacy brings together a diverse selection of essays to examine the knowledge production crisis in higher education and the role that news media and technology play in this process.

In examining the presidencies of Barack Obama and Donald Trump, and by extension their communication styles, this book provides a foundation for understanding charismatic leadership and its potent effect on followers.

A first of its kind, this annotated bibliography provides an overview of the development of public relations research in the Canadian context.

Corporate executives struggle to harness the power of social technologies.

This study examines France's determination to remain aloof and unaffected as the world economy threatens the French way of doing business.

Accessible and engaging, this book is an invaluable resource for students planning to enter the dynamic and changing world of media writing.

This book proposes a critical public relations approach to analyzing crisis communication with Malaysia Airlines flight 370 (MH370) disappearance (2014-2018) as a case study.

This book provides an introduction to digital media content production in the twenty-first century.

This book adopted 66 brand crisis events as research samples taking place from 2010 to 2016 on social media (Chinese Weibo), performs research on influence mechanism of brand-crisis information-sharing behavior on social media from contextual perspective.

Your reputation is at stake on Internet.

La investigación de mercados es el proceso de recopilación, procesamiento y análisis de datos e información, respecto a temas relacionados con el mercadeo.

The main purpose of this Encyclopaedia is to provide an easily readable outline of the industrial Relations in this country.

The main purpose of this Encyclopaedia is to provide an easily readable outline of the industrial Relations in this country.

The main purpose of this Encyclopaedia is to provide an easily readable outline of the industrial Relations in this country.

Now in its sixth edition, this book provides engaging, practice-oriented case studies analyzing communication professionals' crisis preparation and responses, illustrating key considerations for communicating with both internal and external stakeholders during and after a crisis.

El objetivo principal de este libro es servir de apoyo a los estudiantes universitarios en el aprendizaje de las matemáticas financieras y la evaluación de proyectos, así como en el desarrollo de las competencias necesarias para la utilización de los conceptos herramientas básicas que soportan la toma de decisiones de inversión y financiamiento.

Sie haben ein Unternehmen gegründet und wollen es bekannter machen?

Mit einem Podcast können Sie sich regelmäßig auf sympathische Art an Kunden und Interessierte wenden und mit Ihrem Know-how überzeugen.

So funktioniert Marketing mit Promis, Celebrities und InfluencernWo früher nur mit Stars und Promis geworben wurde, sehen wir heute auch Gesichter von Celebrities und Influencern.

Freiberufler sind Profis in ihrem Kompetenzbereich.

Freiberufler sind Profis in ihrem Kompetenzbereich.

Das kompakte Handbuch führt praxisorientiert in den Einsatz von Geschichten in der internen und externen Unternehmenskommunikation ein.

Muss das denn jetzt wirklich sein?

For some people, Public Relations used to be "e;that former journalist type who deals with the media.

La comunicación permite actuar en consonancia con otros saberes y disciplinas para el abordaje de las diversas problemáticas de la vida social, enseña a interpretar los procesos comunicativos que se dan al interior de las diferentes culturas y a elaborar las políticas comunicativas que contribuyan a mejorar el entramado social.

Waren auch Sie bisher der Meinung, Presse- und Öffentlichkeitsarbeit sei doch eher etwas für Großunternehmen mit entsprechenden Werbebudgets?

Der Medienprofi Prof.

Embrace innovation and creativity to take your internal communications beyond conventional methods and create lasting impact in your organization.