Public relations

This topical book examines and tests the complexities of unintended consequences of social media that often impact brands and companies from both an economic and a reputational lens.

How did you first hear about 9/11?

Media Exposure and Risk is a video presentation.

Now in a fully revised and updated third edition, Sport and the Media: Managing the Nexus combines in-depth analysis of the rapidly developing sport media industry with a clear and straightforward guide to practical sport media management skills.

Thoroughly updated with information on Internet-based PR campaignsThe Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business.

America's premier corporate event planners reveal the seven secrets of successful planning for every occasion, on any budgetWhether it's the company's annual party, a product launch, or a fund-raising gala, planning a major event is a daunting task.

This timely volume offers an international and cross-disciplinary examination of risk and crisis communication theory and practice in Europe.

Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice.

THE $600 MILLION LATTE Its a business book thats an entertaining novel the management training book for anyone who hates business books.

Linda Aldoory and Elizabeth L.

My graduate students like this book's real-world focus on publicrelations as a strategic role in the C-suite.

The Public Relations Firm takes an in-depth look at the client/agency relationship by discussing what business leaders should expect of their public relations firms.

Social media has fundamentally changed the contract between institutions and the public.

This timely volume offers an international and cross-disciplinary examination of risk and crisis communication theory and practice in Europe.

While the profession of public relations is only a century old, man has been practicing the art of influencing public attitudes since the dawn of civilization.

Leading the Narrative is a primer on the art and science of strategic communication.

Corporate Communication Crisis Leadership: Advocacy and Ethics addresses strategic moments of leadership during corporate communication crises.

MetricsMan presents opinions, insights, and best practices of public relations and social media research and measurement.

Nowhere is the study of workplace ethics more relevant today than in the context of empowering organizations to meet their goals in corporate social responsibility and sustainability (CSR/S).

Digital changes everything.

This second edition of An Overview of the Public Relations Function examines current thought to help busy managers and students master the most important concepts of management in communication quickly, accessibly, and with an eye to helping an organization achieve excellence through cutting-edge, research-based strategic public relations management.

The PR Knowledge Book is for everyone, irrespective of where you are in the world-whether a student starting out in this industry, self-employed, a home business, small business, start-up, charity, or any other type of organization wanting to embark on your PR journey or someone just plain curious about what it entails.

Many senior public relations executives consider ethics counsel to be one of their core responsibilities.

This definitive text at several leading Universities and Colleges is journalism in reverse.

Today's competitive corporate environment and the increased expectations of speed in communication make it critical for companies to develop strategic programs for communicating with investors.

This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms.

Breaking down barriers, creating transparency in digital communication and effectively targeting different audiences is critical to today's successful organisations.

Dieses Buch bietet einen praktischen Leitfaden für Journalismus auf Instagram.

Das vorliegende Buch über politische Interessenvertretung behandelt anhand einer Fallstudie an der Schnittstelle zwischen EU-Verkehrs-, Klima- und Energiepolitik eine Forschungslücke der Kommunikationswissenschaft: Es wird untersucht, welche Bedeutung Informalität in der fachpolitischen EU-Interessenvertretung zukommt.

Täglich verführt uns die Konsumindustrie auf höchst raffinierte Weise.

Was bislang undenkbar schien, nämlich dass Nicht-Medienmarken anspruchsvolle Medienangebote unter ihrem etablierten Markennamen (»Markenmedien«) betreiben und damit in Konkurrenz zu etablierten Medien treten, ist in der Zwischenzeit – so zeigen vielfältige Beispiele – zu einer vermeintlich willkommenen Vorgehensweise avanciert.

Öffentlichkeit und öffentliche Kommunikation bleiben auch in der digitalen Ära konstitutiv für die moderne, demokratische Gesellschaft.

The main purpose of this Encyclopaedia is to provide an easily readable outline of the industrial Relations in this country.

This book provides an introduction to digital media content production in the twenty-first century.

This book proposes a critical public relations approach to analyzing crisis communication with Malaysia Airlines flight 370 (MH370) disappearance (2014-2018) as a case study.

A scientific approach to corporate reputation from the field's leading scholar.

Is your company equipped to deal with any kind of crisis - whether caused by internal error, customer action or social media mishap?

La negociación "intercultural" consiste en cómo las personas de diferentes bagajes culturales interaccionan a lo largo del proceso negociador en situaciones concretas.

Addressing 21st-century issues, threats, and opportunities with time-tested principles, this book empowers corporate communications professionals to protect, inspire, and energize organizations in the face of a crisis.

Addressing 21st-century issues, threats, and opportunities with time-tested principles, this book empowers corporate communications professionals to protect, inspire, and energize organizations in the face of a crisis.

SHORTLISTED: Business Book Awards 2024 - Diversity, Inclusion and EqualityDiversity, equality and inclusion (DEI) have never been so important in organizations and yet many feel inadequately prepared.

Animal Suffering and Public Relations conducts an ethical assessment of public relations, mainly persuasive communication and lobbying, as deployed by some of the main businesses involved in the animal-industrial complex-the industries participating in the systematic and institutionalised exploitation of animals.

Animal Suffering and Public Relations conducts an ethical assessment of public relations, mainly persuasive communication and lobbying, as deployed by some of the main businesses involved in the animal-industrial complex-the industries participating in the systematic and institutionalised exploitation of animals.

In writing this book I have tried to set down the board principles that govern the profession of public relations.

Protect your brand's reputation and maintain public confidence by successfully managing everyday incidents and issues and preventing them from escalating into a corporate crisis.

Communicating effectively is crucial to improving employee engagement, organizational culture, and performance.

This book uses an innovative interdisciplinary approach to explain how communication is a necessary condition for diplomacy in a digital and relationship-driven world.