The Public Relations Firm takes an in-depth look at the client/agency relationship by discussing what business leaders should expect of their public relations firms.
Digital Marketing: Integrating Strategy, Sustainability, and Purpose, Second Edition, draws on the latest digital tactics and strategic insights to help students understand how to generate sustainable growth through digital integration.
While the profession of public relations is only a century old, man has been practicing the art of influencing public attitudes since the dawn of civilization.
This collection sets out an innovative research agenda for advancing a multidisciplinary approach to genre, bringing together researchers from a variety of disciplines to enhance our existing understanding of the challenges and opportunities for current and future genre research.
Nowhere is the study of workplace ethics more relevant today than in the context of empowering organizations to meet their goals in corporate social responsibility and sustainability (CSR/S).
This second edition of An Overview of the Public Relations Function examines current thought to help busy managers and students master the most important concepts of management in communication quickly, accessibly, and with an eye to helping an organization achieve excellence through cutting-edge, research-based strategic public relations management.
The PR Knowledge Book is for everyone, irrespective of where you are in the world-whether a student starting out in this industry, self-employed, a home business, small business, start-up, charity, or any other type of organization wanting to embark on your PR journey or someone just plain curious about what it entails.
Today's competitive corporate environment and the increased expectations of speed in communication make it critical for companies to develop strategic programs for communicating with investors.
This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms.
Breaking down barriers, creating transparency in digital communication and effectively targeting different audiences is critical to today's successful organisations.
Das vorliegende Buch über politische Interessenvertretung behandelt anhand einer Fallstudie an der Schnittstelle zwischen EU-Verkehrs-, Klima- und Energiepolitik eine Forschungslücke der Kommunikationswissenschaft: Es wird untersucht, welche Bedeutung Informalität in der fachpolitischen EU-Interessenvertretung zukommt.
Was bislang undenkbar schien, nämlich dass Nicht-Medienmarken anspruchsvolle Medienangebote unter ihrem etablierten Markennamen (»Markenmedien«) betreiben und damit in Konkurrenz zu etablierten Medien treten, ist in der Zwischenzeit – so zeigen vielfältige Beispiele – zu einer vermeintlich willkommenen Vorgehensweise avanciert.
Dieses Buch stellt einen völlig neuen strategischen Ansatz des Influencer-Marketings vor und zeigt, wie Sie Ihr Social-Media-Marketing auf das nächste Level heben können.
This book proposes a critical public relations approach to analyzing crisis communication with Malaysia Airlines flight 370 (MH370) disappearance (2014-2018) as a case study.
First published in 1993, The Media and Disasters looks behind the key scenes in the drama unfolding in the aftermath of the Pan Am 103 explosion: Lockerbie, visited by an estimated 1000 journalists in the month following the disaster; New York's Kennedy Airport, where families learned in the presence of the media that their loved ones had perished; Syracuse University, plunged into mourning the loss of 35 students from the school's study abroad programme; and homes on both sides of the Atlantic, grief-stricken as news reached relatives of the passengers and crew.
First published in 1993, The Media and Disasters looks behind the key scenes in the drama unfolding in the aftermath of the Pan Am 103 explosion: Lockerbie, visited by an estimated 1000 journalists in the month following the disaster; New York's Kennedy Airport, where families learned in the presence of the media that their loved ones had perished; Syracuse University, plunged into mourning the loss of 35 students from the school's study abroad programme; and homes on both sides of the Atlantic, grief-stricken as news reached relatives of the passengers and crew.
La negociación "intercultural" consiste en cómo las personas de diferentes bagajes culturales interaccionan a lo largo del proceso negociador en situaciones concretas.
Addressing 21st-century issues, threats, and opportunities with time-tested principles, this book empowers corporate communications professionals to protect, inspire, and energize organizations in the face of a crisis.
Addressing 21st-century issues, threats, and opportunities with time-tested principles, this book empowers corporate communications professionals to protect, inspire, and energize organizations in the face of a crisis.
The British Media Industries offers an accessible introduction to how the media in Britain operates and the impact that recent political, economic, and technological developments have had on the nature of media industries today.
The British Media Industries offers an accessible introduction to how the media in Britain operates and the impact that recent political, economic, and technological developments have had on the nature of media industries today.
SHORTLISTED: Business Book Awards 2024 - Diversity, Inclusion and EqualityDiversity, equality and inclusion (DEI) have never been so important in organizations and yet many feel inadequately prepared.
Embracing listening as a useful tool for strengthening organization-publics and organization-employee relationships, this book offers theoretical and practical insights for listening across myriad strategic communication contexts.
This book aims to curate a collection of articles to showcase the latest work and biggest trends shaping the global tourism industry in the past two decades - new technology and the Chinese tourists.
