Effective planning and control of manufacturing operations allows businesses to achieve maximum profitability by reducing uncertainty at all stages of the manufacturing process.
Public Relations Planning: A Practical Guide for Strategic Communication provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign.
While public relations practice has become increasingly globalized, scholars are still behind in theorizing about the intersections of culture, communication, and power at this level of practice.
Focusing on the work and labour history of shipyard workers in the Royal Dockyards, this text examines the question of state employment and the specific characteristics of that pattern of industrial relations.
This accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and professional contexts.
Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way in which various actors seek to manage Poland's national image in world opinion.
This innovative study considers one of the most important art and design movements of the 20th century, the Bauhaus, in conjunction with current research in public relations and organizational communication, elaborating on the mechanisms of internal and external communication available to influence the stakeholders in politics, society, industry, and the art world.
Employee Assistance Programs (EAPs) are a relatively new development in South Africa, having emerged in the 1980s, and this groundbreaking book provides a comprehensive overview of these EAPs in South Africa.
Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment.
Anhand zweier Fallstudien und Aufgaben mit Lösungen führt das Lehrbuch in die Wirtschaftsinformatik ein und verdeutlicht deren Bedeutung für Unternehmen.
This is an essential guide to the art of interviewing, with checklists, tips and examples from leading journalists and PR specialists, covering basic to advanced techniques.
Under increasingly intense newsroom demands, reporters often find it difficult to cover the complexity of topics that deal with racial and social inequality.
This edited volume makes a unique and timely contribution by exploring in depth the topic of strategic communication and COVID-19 from a global perspective.
Strategic communication is a pre-requisite for the achievement of organisational goals, and an effective strategic communication plan is vital for organisational success.
This edited collection brings together critical and up-to-date assessments of how mainstream American and British media cover their respective foreign policies, paying special attention to 'official enemies'.
Two of the major parallel challenges facing businesses today are how to adapt to the changes of fast-paced, fragmenting markets and how to grow a business whilst engaging in recognisably sustainable practices.
Today's competitive corporate environment and the increased expectations of speed in communication make it critical for companies to develop strategic programs for communicating with investors.
From the New York Times to Gawker, a behind-the-scenes look at how performance analytics are transforming journalism today-and how they might remake other professions tomorrowJournalists today are inundated with data about which stories attract the most clicks, likes, comments, and shares.
With a concise approach that engages students and practitioners, this thoroughly updated fourth edition provides the fundamental knowledge and basic skill preparation required for the professional practice of public relations writing.
Taking into account the latest research on the subject, David Shotter has updated this second edition of Tiberius Caesar throughout and provides a concise and accessible survey of the character and life of Tiberius Caesar, heir of Augustus Caesar and emperor of Rome from AD 14 to AD 37.
Much has been written about leadership and team building, but there are still major gaps in thinking and research about how to engage senior stakeholders in support of an organisation's projects.
