Public relations

Embracing listening as a useful tool for strengthening organization-publics and organization-employee relationships, this book offers theoretical and practical insights for listening across myriad strategic communication contexts.

This book aims to curate a collection of articles to showcase the latest work and biggest trends shaping the global tourism industry in the past two decades - new technology and the Chinese tourists.

Fusing the academic with the applied, this book provides a comprehensive introduction to social media for future communications professionals.

This book examines the effects of COVID-19 on the advertising industry to better understand crisis response advertising.

First published in 1973 Questions of Censorship offers a lively yet scholarly account of the forces that have exercised censorship down the ages.

This book explores the detrimental effects on global peace of populism's tendency to present complex social issues in simplistic "e;good versus evil"e; terms.

This book examines the effects of COVID-19 on the advertising industry to better understand crisis response advertising.

Fusing the academic with the applied, this book provides a comprehensive introduction to social media for future communications professionals.

Animal Suffering and Public Relations conducts an ethical assessment of public relations, mainly persuasive communication and lobbying, as deployed by some of the main businesses involved in the animal-industrial complex-the industries participating in the systematic and institutionalised exploitation of animals.

Drawing on a range of theoretical and empirical perspectives, this volume examines the roles strategic communications play in creating social media messaging campaigns designed to engage in digital activism.

First published in 1973 Questions of Censorship offers a lively yet scholarly account of the forces that have exercised censorship down the ages.

Animal Suffering and Public Relations conducts an ethical assessment of public relations, mainly persuasive communication and lobbying, as deployed by some of the main businesses involved in the animal-industrial complex-the industries participating in the systematic and institutionalised exploitation of animals.

Drawing on a range of theoretical and empirical perspectives, this volume examines the roles strategic communications play in creating social media messaging campaigns designed to engage in digital activism.

In writing this book I have tried to set down the board principles that govern the profession of public relations.

Protect your brand's reputation and maintain public confidence by successfully managing everyday incidents and issues and preventing them from escalating into a corporate crisis.

Communicating effectively is crucial to improving employee engagement, organizational culture, and performance.

Entrepreneurial Journalism explains how, in the age of online journalism, digital-savvy media practitioners are building their careers by using low-cost digital technologies to create unique news platforms and cultivate diverse readerships.

As the Olympic spectacle grows, broadcast coverage becomes bigger, more complex, and more sophisticated.

'Alternative Media' is the term used to describe non-mainstream media forms that are independently run and community focussed, such as zines, pirate radio, online discussion boards, community run and owned broadcasting companies, and activist publications such as Red Pepper and Corporate Watch.

Focused on the writing process, A Guide to Supervising Non-native English Writers of Theses and Dissertations presents approaches that can be employed by supervisors to help address the writing issues or difficulties that may emerge during the provisional and confirmation phases of the thesis/dissertation journey.

Good writing and communication skills are essential in many areas of science and engineering, to help observation, thinking and remembering, to organize work and to avoid stress.

Good writing and communication skills are essential in many areas of science and engineering, to help observation, thinking and remembering, to organize work and to avoid stress.

A bold addition to existing literature, this book provides an excellent overview of corporate communication.

This book uses an innovative interdisciplinary approach to explain how communication is a necessary condition for diplomacy in a digital and relationship-driven world.

Now in Paperback!

News Narratives and News Framing is a revealing look at how the media's construction of news affects our political, economic, and social realities.

Journalism is complicated business: journalists are paid by management but work for the citizens; they tend to be self-taught (there is little evidence of mentoring and much disdain for journalism schools); and they need to be objective even when they're not impartial.

Step-by-step guide to creating compelling, memorable presentationsA chart that once took ten hours to prepare can now be produced by anyone with ten minutes and a computer keyboard.

When Franklin Delano Roosevelt founded the Civilian Conservation Corps in 1933, newspapers relating to the organization were launched almost immediately.

International Communications Strategy is about the cross-cultural challenges currently facing PR practitioners.

The effect of the internet on public relations is the single biggest subject of current conversation in the public relations industry.

Senior management and leaders within companies embroiled in crisis, have learned the hard way what happens when the unthinkable becomes a reality - an accident results in death or injury; a failed company takeover causes share prices to plummet; or toxic food, medicines and drinks leads to mass hysteria.

Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player.

This book integrates theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders.

Before Spin is the eye-opening autobiography by Keith McDowall.

In 1904 William Garrott Brown traveled the American South, investigating the region's political, economic, and social conditions.

Transformative Practice in Critical Media Literacy brings together a diverse selection of essays to examine the knowledge production crisis in higher education and the role that news media and technology play in this process.

Transformative Practice in Critical Media Literacy brings together a diverse selection of essays to examine the knowledge production crisis in higher education and the role that news media and technology play in this process.

In examining the presidencies of Barack Obama and Donald Trump, and by extension their communication styles, this book provides a foundation for understanding charismatic leadership and its potent effect on followers.

A first of its kind, this annotated bibliography provides an overview of the development of public relations research in the Canadian context.

Corporate executives struggle to harness the power of social technologies.

This collection sets out an innovative research agenda for advancing a multidisciplinary approach to genre, bringing together researchers from a variety of disciplines to enhance our existing understanding of the challenges and opportunities for current and future genre research.

This study examines France's determination to remain aloof and unaffected as the world economy threatens the French way of doing business.

Accessible and engaging, this book is an invaluable resource for students planning to enter the dynamic and changing world of media writing.

This book proposes a critical public relations approach to analyzing crisis communication with Malaysia Airlines flight 370 (MH370) disappearance (2014-2018) as a case study.

This book provides an introduction to digital media content production in the twenty-first century.

This book adopted 66 brand crisis events as research samples taking place from 2010 to 2016 on social media (Chinese Weibo), performs research on influence mechanism of brand-crisis information-sharing behavior on social media from contextual perspective.

Your reputation is at stake on Internet.