This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms.
This book uses an innovative interdisciplinary approach to explain how communication is a necessary condition for diplomacy in a digital and relationship-driven world.
Breaking down barriers, creating transparency in digital communication and effectively targeting different audiences is critical to today's successful organisations.
The must-read summary of Jay Conrad Levinson and Al Lautenslager's book: "e;Guerrilla Marketing in 30 Days: One Dynamic Blueprint to Maximize Profits and Increase Customers"e;.
The must-read summary of Richard Laermer and Michael Prichinello's book: "e;Full Frontal PR: Getting People Talking About You, Your Business or Your Product"e;.
La nécessité pour les organisations de définir des terrains d’entente avec les groupes, les organismes et les individus qui peuplent leur environnement est aujourd’hui devenue très évidente.
Cet ouvrage permettra aux étudiants et aux professionnels des relations publiques et de la communication marketing de comprendre les exigences éthiques de leur profession.
Qu'il s'agisse de mousser les ventes d'un produit ou de présenter les avantages d'un service, la mise en place d'un plan de communication n'est pas une sinécure.
Cet ouvrage approfondit les notions telles que la collecte des nouvelles, le droit d'auteur, l'évaluation des besoins; il s'intéresse aux contenus, formats et fournisseurs; il explore les outils de consultation, d'évaluation et de recherche; il propose des modèles de budget, de profils d'intérêts et d'appels de propositions.
Le terme « appropriation » est de plus en plus utilisé en sciences humaines, sans pour autant que l’on sache à partir de quels postulats il se trouve justifié, que ce soit pour expliquer une action ou pour en faire une méthode de recherche.
La restitution de l'industrie télévisuelle - Les difficultés de la télévision conventionnelle et l'explosion de la câblodistribution - La structure du marché - Les stratégies des diverses entreprises dans l'industrie télévisuelle au Québec.
Une conception linéaire, trop rationaliste de la relation entre savoir et pratique laisse croire que l'action provient unilatéralement du savoir abstrait.
À travers les changements significatifs observés dans les médias, la famille et l'organisation du travail, les véritables enjeux de la transition en Roumanie se dévoilent.
The must-read summary of Ed Fuller's book: "e;You Can't Lead with Your Feet on the Desk: Building Relationships, Breaking Down Barriers, and Delivering Profits"e;.
The PR Knowledge Book is for everyone, irrespective of where you are in the world-whether a student starting out in this industry, self-employed, a home business, small business, start-up, charity, or any other type of organization wanting to embark on your PR journey or someone just plain curious about what it entails.
Directors, chairpersons, executives, recruiters, and other professionals who assist corporate boards all agree that becoming a corporate director is a journey.
This second edition of An Overview of the Public Relations Function examines current thought to help busy managers and students master the most important concepts of management in communication quickly, accessibly, and with an eye to helping an organization achieve excellence through cutting-edge, research-based strategic public relations management.
Today's competitive corporate environment and the increased expectations of speed in communication make it critical for companies to develop strategic programs for communicating with investors.
This book equips readers-both students and communication practitioners-with the theoretical understanding and practical skills they need to support nonprofit and for-profit organizations to create and assess their diversity, equity, inclusion (DEI), and social identity intersectionality goals.
This book examines the intricate relationship between culture and public relations within the Middle Eastern context, adopting an interpretive, inductive approach to explore how various cultural dimensions shape the enactment of key public relations concepts.
Managing and understanding the value of an organization's reputation is essential in the digital age, where the slightest negative incident can go "viral" and quickly become a major PR containment exercise.
Scholarly studies of value creation for consumer experience constitute a very fragmented field, spanning the disciplines of design, branding and marketing.
Scholarly studies of value creation for consumer experience constitute a very fragmented field, spanning the disciplines of design, branding and marketing.
