La restitution de l'industrie télévisuelle - Les difficultés de la télévision conventionnelle et l'explosion de la câblodistribution - La structure du marché - Les stratégies des diverses entreprises dans l'industrie télévisuelle au Québec.
Une conception linéaire, trop rationaliste de la relation entre savoir et pratique laisse croire que l'action provient unilatéralement du savoir abstrait.
À travers les changements significatifs observés dans les médias, la famille et l'organisation du travail, les véritables enjeux de la transition en Roumanie se dévoilent.
The must-read summary of Ed Fuller's book: "e;You Can't Lead with Your Feet on the Desk: Building Relationships, Breaking Down Barriers, and Delivering Profits"e;.
The PR Knowledge Book is for everyone, irrespective of where you are in the world-whether a student starting out in this industry, self-employed, a home business, small business, start-up, charity, or any other type of organization wanting to embark on your PR journey or someone just plain curious about what it entails.
Directors, chairpersons, executives, recruiters, and other professionals who assist corporate boards all agree that becoming a corporate director is a journey.
This second edition of An Overview of the Public Relations Function examines current thought to help busy managers and students master the most important concepts of management in communication quickly, accessibly, and with an eye to helping an organization achieve excellence through cutting-edge, research-based strategic public relations management.
Today's competitive corporate environment and the increased expectations of speed in communication make it critical for companies to develop strategic programs for communicating with investors.
This book equips readers-both students and communication practitioners-with the theoretical understanding and practical skills they need to support nonprofit and for-profit organizations to create and assess their diversity, equity, inclusion (DEI), and social identity intersectionality goals.
This book examines the intricate relationship between culture and public relations within the Middle Eastern context, adopting an interpretive, inductive approach to explore how various cultural dimensions shape the enactment of key public relations concepts.
Managing and understanding the value of an organization's reputation is essential in the digital age, where the slightest negative incident can go "viral" and quickly become a major PR containment exercise.
Scholarly studies of value creation for consumer experience constitute a very fragmented field, spanning the disciplines of design, branding and marketing.
Scholarly studies of value creation for consumer experience constitute a very fragmented field, spanning the disciplines of design, branding and marketing.
This inaugural edited collection for the Communicating Responsible Diversity, Equity, and Inclusion series presents new critical discourse alongside cutting-edge practical work at the crossroads of PR, CSR, and DEI.
This inaugural edited collection for the Communicating Responsible Diversity, Equity, and Inclusion series presents new critical discourse alongside cutting-edge practical work at the crossroads of PR, CSR, and DEI.
Guarantee your content marketing engages customers, builds trust and converts more, with this unique guide to using brand journalism to enhance B2B content, written by the former television news journalist for the BBC, Sky and ITN, Gay Flashman.
***BUSINESS BOOK AWARDS 2021 SHORTLISTED TITLE*** Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV.
Nowhere is the study of workplace ethics more relevant today than in the context of empowering organizations to meet their goals in corporate social responsibility and sustainability (CSR/S).
