Public relations

This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms.

This book uses an innovative interdisciplinary approach to explain how communication is a necessary condition for diplomacy in a digital and relationship-driven world.

Breaking down barriers, creating transparency in digital communication and effectively targeting different audiences is critical to today's successful organisations.

The must-read summary of Jay Conrad Levinson and Al Lautenslager's book: "e;Guerrilla Marketing in 30 Days: One Dynamic Blueprint to Maximize Profits and Increase Customers"e;.

The must-read summary of Richard Laermer and Michael Prichinello's book: "e;Full Frontal PR: Getting People Talking About You, Your Business or Your Product"e;.

The must-read summary of Judy Robinett's book: "e;How to Be a Power Connector: The 5+50+100 Rule for Turning Your Business Network into Profits"e;.

The must-read summary of Al Ries and Laura Ries' book: "e;The Fall of Advertising and the Rise of PR"e;.

The must-read summary of Robert J.

The must-read summary of Ed Fuller's book: "e;You Can't Lead with Your Feet on the Desk: Building Relationships, Breaking Down Barriers, and Delivering Profits"e;.

The must-read summary of Jody Gittell's book: "e;The Southwest Airlines Way: Using the Power of Relationships to Achieve High Performance"e;.

his book brings together cutting-edge research by leading African communication and media theorists to provide a broad but detailed survey of the history and present state of the art of advertising in Africa.

The PR Knowledge Book is for everyone, irrespective of where you are in the world-whether a student starting out in this industry, self-employed, a home business, small business, start-up, charity, or any other type of organization wanting to embark on your PR journey or someone just plain curious about what it entails.

Directors, chairpersons, executives, recruiters, and other professionals who assist corporate boards all agree that becoming a corporate director is a journey.

This second edition of An Overview of the Public Relations Function examines current thought to help busy managers and students master the most important concepts of management in communication quickly, accessibly, and with an eye to helping an organization achieve excellence through cutting-edge, research-based strategic public relations management.

Today's competitive corporate environment and the increased expectations of speed in communication make it critical for companies to develop strategic programs for communicating with investors.

Many senior public relations executives consider ethics counsel to be one of their core responsibilities.

This definitive text at several leading Universities and Colleges is journalism in reverse.

Managing and understanding the value of an organization's reputation is essential in the digital age, where the slightest negative incident can go "viral" and quickly become a major PR containment exercise.

Get Insight from a Well-Known PR Advisor with Extensive Experience in the Aesthetic FieldThe controversy about silicone breast implants shows how emotive an issue a medical story can become and how doctors can find themselves at the center of a storm.

The sales function is the front-line of any business.

Big Ideas can do many things.

Big Ideas can do many things.

Scholarly studies of value creation for consumer experience constitute a very fragmented field, spanning the disciplines of design, branding and marketing.

Scholarly studies of value creation for consumer experience constitute a very fragmented field, spanning the disciplines of design, branding and marketing.

This inaugural edited collection for the Communicating Responsible Diversity, Equity, and Inclusion series presents new critical discourse alongside cutting-edge practical work at the crossroads of PR, CSR, and DEI.

This inaugural edited collection for the Communicating Responsible Diversity, Equity, and Inclusion series presents new critical discourse alongside cutting-edge practical work at the crossroads of PR, CSR, and DEI.

Public opinion is an important factor affecting the political decision-making process.

** Business Book Awards 2023 Finalist ** Have you ever seen a competitor get great headlines and thought, 'Hey!

*SHORT-LISTED FOR THE BUSINESS BOOK AWARDS 2020!

***BUSINESS BOOK AWARDS 2021 SHORTLISTED TITLE*** Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV.

Creativity is the development and use of imagination to solve current challenges or create innovative ideas for the future.

Creativity is the development and use of imagination to solve current challenges or create innovative ideas for the future.

Agency leaders spend the majority of their time on three areas - their people, clients and new business.

Agency leaders spend the majority of their time on three areas - their people, clients and new business.

Digital changes everything.

Digital changes everything.

Can you control a crisis?

Can you control a crisis?

Nowhere is the study of workplace ethics more relevant today than in the context of empowering organizations to meet their goals in corporate social responsibility and sustainability (CSR/S).