Public relations

Social media has fundamentally changed the contract between institutions and the public.

This book introduces the theories and frameworks necessary to drive meaningful social change in fashion brand communication, illustrating their applications with examples of brands that prioritize social justice, decolonization, and environmental sustainability in their practices and communication strategies.

Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplines.

Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplines.

Aldoory and Toth present a socio-ecological model for understanding and building a feminist future public relations.

A new lens for understanding how to navigate political and social issues in business leadership communicationsCorporate leaders are increasingly expected to issue statements on a range of complex and controversial political and social issues as they arise.

Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications.

Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications.

The Sixth Edition of Corporate Communication: A Guide to Theory and Practice continues to be the market leading text in its field, having been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics such as CEO activism and corporate character and purpose.

The Sixth Edition of Corporate Communication: A Guide to Theory and Practice continues to be the market leading text in its field, having been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics such as CEO activism and corporate character and purpose.

Aufbauend auf entsprechend erweiterten Assoziationen in Musiktiteln, folgend in Markennamen und Artikeln, Slogans und … wird eine größere Bandbreite gedanklich "greifbarer" Begriffe erreicht.

Public relations was established in Britain by a group of liberal intellectuals in the aftermath of the slump.

While many women working in offices were making coffee, Frances Friedman was making history.

Public policy analysis has been an area of great interest in Political Science and Public Administration.

Public relations is, by design, the least visible of the persuasive industries.

Public relations is, by design, the least visible of the persuasive industries.

With a concise approach that engages students and practitioners, this thoroughly updated fourth edition provides the fundamental knowledge and basic skill preparation required for the professional practice of public relations writing.

This third edition continues to give students a foundation in the principles of social media strategic communication and marketing necessary for today's communications professionals.

Substance Abuse in the Workplace makes a valuable contribution to the national movement to help stem the tide of drug abuse.

A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relationsFew books have been as quietly powerful as Edward L.

The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinionA twentieth-century marketing visionary, Edward L.

Public Relations practice, its approaches and methods have become widely and deeply entrenched in business, government and in many other complex organizations especially in the developed nations of the world.

This book is of far wider interest than its title suggests, with its emphasis on the public sector, because the Public Services set the pattern for private enterprise in developing occupational pensions.

This book examines the intricate relationship between culture and public relations within the Middle Eastern context, adopting an interpretive, inductive approach to explore how various cultural dimensions shape the enactment of key public relations concepts.

The Practice of Public Relations, Third Edition is a compendium of articles written by professional and expert practitioners in the field of public relations.

Fundamentals of Public Relations: Professional Guidelines, Concepts and Integrations, Second Edition focuses on the basic theories and principles involved in the practice of public relations and describes how public relations functions in adapting an organization to its social, political, and economic environment.

The Secrets of Successful Public Relations and Image-Making discusses several methods for effective public promotion.

Laying out management and safety procedures that reduce injuries and the aggravation that follows, this book covers hiring, training, and managing employees with injury avoidance in mind.

Providing a practical introduction to the basic theories and principals of accident prevention through diagnosis and feedback control, this book presents the various methods and tools of safety, health, and environment (SHE) practice where experience feedback is employed.

This unique reference reveals what works best in preventing workplace disability.

Office workers form a large and growing proportion of the workforce, especially with the growth of the service sector.

In most industries, musculoskeletal injuries are the most common work-related reason for employee absences.

Transparency and Public Participation for Radioactive Waste Management in Europe investigates how the pillars of the Aarhus Convention, and a broader understanding of transparency by Civil Society (CS), can be transposed into Radioactive Waste Management (RWM), particularly in the establishment of Radioactive Waste (RW) facilities in different national contexts.

When a crisis breaks out, it's not always just the organization that reacts - the news media, customers, employees, trade associations, politicians, activist groups, and PR experts may also respond.

When a crisis breaks out, it's not always just the organization that reacts - the news media, customers, employees, trade associations, politicians, activist groups, and PR experts may also respond.

Marketing In 4 Weeks is a comprehensive guide to contemporary marketing and PR, giving you everything you need to know in one place.

_________________'Macdonald zeros in on the slipperiness of factuality, offering an array of case studies from the worlds of history, commerce and of course politics.

The essential guide to protecting and managing the professional reputation of both yourself and your organization

In the volatile landscape of social media and viral news, professional reputations can be wrecked within a matter of hours.

Shortlisted for the Business Book Awards 2022From Donald Trump's outrageous tweets to the impact of the GRU (Russia's military intelligence agency) on foreign elections, through to echo chambers and amplification by bots and networks - the negative side of social media is becoming ever more apparent.

Shortlisted for the Business Book Awards 2022From Donald Trump's outrageous tweets to the impact of the GRU (Russia's military intelligence agency) on foreign elections, through to echo chambers and amplification by bots and networks - the negative side of social media is becoming ever more apparent.

A guide to how e-SMEs can successfully engage within social media communities to positively influence their brand trust and reputation.

A guide to how e-SMEs can successfully engage within social media communities to positively influence their brand trust and reputation.

Thanks to the rise of social media, what audiences think and say about organisations has never been more critical.