Public relations

Modern brands are hitmakers.

SHORTLISTED: Business Book Awards 2024 - Diversity, Inclusion and EqualityDiversity, equality and inclusion (DEI) have never been so important in organizations and yet many feel inadequately prepared.

This updated fourth edition presents a wide-scale, interdisciplinary guide to social media communication.

This accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and professional contexts.

The seventh edition of Strategic Planning for Public Relations maintains its status as a leading text to guide students in developing successful public relations campaigns.

News and Politics critically examines television news bulletins - still the primary source of information for most people - and asks whether the wider pace and immediacy of 24-hour news culture has influenced their format and style over time.

The book helps HR practitioners understand corporate-level concepts and their relevance to the key strategic agendas of organizations by drawing on a wide range of ideas from branding, marketing, communications, public relations and reputation management.

Purpose as a business philosophy has resulted in organizations struggling to make sense of what they need to do and made 'purpose washing' commonplace.

Visitors to museums, galleries, heritage sites and other not for profit attractions receive their information in changing ways.

*** WINNER OF INTERNATIONAL SPORTS BOOK OF THE YEAR AT THE SUNDAY TIMES SPORTS BOOK AWARDS 2023 ***'fascinating, informative and revealing' Mail on SundayBeloved bestselling author and golf aficionado Rick Reilly channels his insatiable curiosity, trademark sense of humour, and vast knowledge of the game of golf in 80 original pieces about what it has meant to him and to others, and all the reasons we love it.

Both travel and translation involve a type of journey, one with literal and metaphorical dimensions.

Learn useful strategies for marketing health and wellness programs.

Taking stock of the technological, political, economic, and social trends that exist today, this book extends the discussion to analyze and predict how these trends will affect the public relations and strategic communication industry of the future.

Shortlisted for the Business Book of the Year Awards in the Sales and Marketing category.

THE RIGHT PHRASE FOR EVERY SITUATION .

Corporate executives struggle to harness the power of social technologies.

Political Management lays out the core tools to manage government, campaigns and parties.

Inextricably linked to neoliberal market economies, public relations' influence in our promotional culture is profound.

Why do we trust some brands more than others?

The second edition of this vital text integrates theory, research, and application to orient readers to the latest thinking about the role of social media in crisis communication.

This fascinating book is an account of management in the contemporary French business world.

"e;An excellent text for encouraging students to think critically about key public relations issues.

In 1933, John W.

Drawing on expert contributions from around the UK, this collection brings together a series of insights into the contemporary local and community news media landscape in the UK.

In recent years we have witnessed a rising tension between the open architecture of the Internet and legal restrictions for online activities.

This book explores how both elite and non-elite actors frame societal threats such as the refugee crisis and COVID-19 using both digital and traditional media.

Responding to cultural demands for meaning, user-friendliness, and fun as well as the opportunities of the emerging information society, The Semantic Turn boldly outlines a new science for design that gives designers previously unavailable grounds on which to state their claims and validate their designs.

This revised and updated textbook applies a critical and practical lens to the world of social media analytics.

This volume presents mayor contributions of Applied Linguistics to the understanding of communications in the professions.

If you have questions about how to meet the demands of the new economy, corporate and organizational agendas, and the changing workplace you will find the answers in this well-written and concise book.

Combining state-of-the-art knowledge and techniques in organizational development with practical experiences using a step-by-step approach, Performance Improvement: Making it Happen provides important principles and techniques of organizational development to improve performance.

Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising; public relations; corporate, government, political and organizational communication and specialist fields, such as health communication.

Gender, Identity and the Culture of Organizations considers how organizations operate as spaces in which minds are gendered and men and women constructed.

Under increasingly intense newsroom demands, reporters often find it difficult to cover the complexity of topics that deal with racial and social inequality.

This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers.

Mexico provides a case study of a cornerstone economy in the development of the hemospheric free trade zone in the Americas, an adjusting economy which has been integrated into uneven economies (Canada and the US).

Das vorliegende Buch über politische Interessenvertretung behandelt anhand einer Fallstudie an der Schnittstelle zwischen EU-Verkehrs-, Klima- und Energiepolitik eine Forschungslücke der Kommunikationswissenschaft: Es wird untersucht, welche Bedeutung Informalität in der fachpolitischen EU-Interessenvertretung zukommt.

The practical set of methods and tools contained in the two volumes of Management and Supervision for Working Professionals provides the reader with the knowledge and means to become an effective manager or supervisor.

Effective sustainability communication can deliver business value.

For nearly 150 years, William Lloyd Garrison, founder of the famed antislavery newspaper The Liberator, has been represented by scholars, educators, politicians and authors as the founder of the American abolitionist movement.

This book equips readers-both students and communication practitioners-with the theoretical understanding and practical skills they need to support nonprofit and for-profit organizations to create and assess their diversity, equity, inclusion (DEI), and social identity intersectionality goals.

This volume brings together a group of leading academics from Europe, North America and Australasia to address a question of considerable contemporary concern: the nature and management of knowledge in relation to rapidly changing arenas of theory and practice.