Shortlisted for the Business Book Awards 2022From Donald Trump's outrageous tweets to the impact of the GRU (Russia's military intelligence agency) on foreign elections, through to echo chambers and amplification by bots and networks - the negative side of social media is becoming ever more apparent.
Shortlisted for the Business Book Awards 2022From Donald Trump's outrageous tweets to the impact of the GRU (Russia's military intelligence agency) on foreign elections, through to echo chambers and amplification by bots and networks - the negative side of social media is becoming ever more apparent.
The PR Bootcamp is the ultimate toolkit for businesses who want to raise their profile, get featured in the media and boost credibility around their brand.
Environmental Strategic Communication: Advocacy, Persuasion, and Public Relations equips readers with the concepts, contexts, and practical tools to become effective environmental communicators across nonprofit, corporate, and government sectors.
Timely updates, increased citizen engagement, and more effective marketing are just a few of the reasons transportation agencies have already started to adopt social media networking tools.
The experience of the past decade since the publication of the first edition of The Rules of Work: A Practical Engineering Guide to Ergonomics proves just how central ergonomics is for effective production.
The internet has made the possibility of sharing information about others and their products and services more readily available at significantly less cost than any other form of media exposure.
CHIEFS is a communication handbook for those in the c-suite, whos very future - and that of their organisations and shareholders - can hang on whether he or she has communicated convincingly, confidently and inspirationally.
Introducing Public Relations is your guide to the basics of public relations: where it came from, what it means and what issues the industry faces today.
Introducing Public Relations is your guide to the basics of public relations: where it came from, what it means and what issues the industry faces today.
PR is an important part of running any successful business, yet many people are unaware of its potential and therefore unable to exploit it to the full.
A must-read for all managers, leaders, and change agents, Performance Hubs: Engaging Teams in Focused Continuous Improvement supplies a proven system for engagement that allows teams to use their own data, understand the need for performance improvement, and drive improvements at their own level
From the Japanese tsunami and the Egyptian revolution to the Haitian earthquake and the Australian floods, social media has proven its power to unite, coalesce, support, champion, and save lives.
This fourth edition of Cases in Public Relations Management features a combination of new and tried-and-tested cases that give students a practical view of how on-the-ground public relations is practiced today.
As the media landscape looks increasingly diverse and anarchic, individuals, organisations and governments should not waste time wondering whether they have lost control of their reputations.
As the media landscape looks increasingly diverse and anarchic, individuals, organisations and governments should not waste time wondering whether they have lost control of their reputations.
Learn all you need to know about how to generate and manage publicity -from recognising public relations opportunities to creating andsustaining media coverage.
Protect your brand's reputation and maintain public confidence by successfully managing everyday incidents and issues and preventing them from escalating into a corporate crisis.
