Public relations

America's premier corporate event planners reveal the seven secrets of successful planning for every occasion, on any budgetWhether it's the company's annual party, a product launch, or a fund-raising gala, planning a major event is a daunting task.

Täglich verführt uns die Konsumindustrie auf höchst raffinierte Weise.

How did you first hear about 9/11?

This book starts from three observations.

Leading the Customer Experience explores the relationship between leadership behaviour and exceptional service.

Although there is a small body of feminist scholarship that problematizes gender in public relations, gender is a relatively undefined area of thinking in the field and there have been few serious studies of the socially constructed roles defining women and men in public relations.

This book explores contemporary American true crime narratives across various media formats.

Equality, Diversity and Opportunity Management presents a comprehensive analysis of the processes of governance, leadership, policy and strategy formulation, decision-making, practical and financial management, and real-world implementation of the Equality, Diversity, Opportunity, and Discrimination (or anti-Discrimination) Agenda.

The New Television Handbook provides an exploration of the theory and practice of television at a time when the medium is undergoing radical changes.

More than any other technology, cars have transformed our culture.

This book details how the processes of communication are affected by the presence of a pandemic and establishes a research agenda for those effects across the broad field of communication studies.

Raise your organization's productivity and morale with the proper EAPs!

In this revealing book Peggy Chiu argues against the common belief that maximizing wealth is the primary concern of ordinary small shareholders when they make their share-buying decisions.

This text provides a guide to strategic communications for nonprofit organizations that is rooted in the desire to serve and do good.

Resolve cross-cultural communication issues with your business suppliers, customers, and staff!

Was bislang undenkbar schien, nämlich dass Nicht-Medienmarken anspruchsvolle Medienangebote unter ihrem etablierten Markennamen (»Markenmedien«) betreiben und damit in Konkurrenz zu etablierten Medien treten, ist in der Zwischenzeit – so zeigen vielfältige Beispiele – zu einer vermeintlich willkommenen Vorgehensweise avanciert.

Media matter, particularly to social minorities like lesbian, gay, bisexual, transgender and queer people.

The focus of this book is the process of unionization in the road haulage industry, in particular, the role of leadership in determining the quality of union organization.

Are all victims white?

Campaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the last four decades, while narrating the development of the PR and communications business.

Gemeinsam geht bekanntlich vieles leichter.

This book examines the effects of COVID-19 on the advertising industry to better understand crisis response advertising.

Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns.

It is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage communications and reputations strategically, but is this really true?

This theoretical and empirical study examines the relationship between the organisation of work, industrial relations, production spaces and the dynamics of capitalist investment.

This book is both an introductory text and reference guide to the main issues facing journalists today, including social media, fake news, and regulators.

In the digital age, where every post, tweet, and campaign can have far-reaching legal implications, The Rules of Public Relations provides an accessible and practical guide for students and professionals in the public relations world.

Welches innere Bild entsteht, wenn Sie an "Becks Bier" denken?

What do seat belts, life jackets and anti-jack knife technology have in common?

This book is about media transparency and good-faith attempts of honesty by both the sources and the gate-keepers of news and other information that the mass media present as being unbiased.

This book shows what makes such strategies work, and reveals the eye-opening results of a survey of over 700 business professionals.

FINALIST: 2023 American Marketing Association Foundation Leonard L.

This book aims to provide an interdisciplinary approach to highlight the importance of relationships in public relations, delving not only into the organization-public relationships but also into interpersonal relationships within the industry in order to offer new, empirical insights into the impact and formation of such relationships.

This book examines the professional activity of public television journalists in Poland operating in the still unstable system of a post-communist state, to demonstrate how the media can work in the public interest to strengthen democracy.

Putting strategy front and center, this public relations writing textbook coaches students to readiness for a career as an effective strategic communicator.

Diary of a Dean is a memoir of Herbert London's years at New York University.

This book presents a unique overview of public relations history, tracing the development of the profession and its practices in a variety of sectors, ranging from politics, education, social movements, and corporate communication to entertainment.

This book focuses on the social process of conflict news production and the emergence of public discourse on war and armed conflict.

Critical theory has a long history, but a relatively recent intersection with public relations.

The Multimedia Handbook provides a comprehensive guide to the wide range of uses of multimedia.

The British Media Industries offers an accessible introduction to how the media in Britain operates and the impact that recent political, economic, and technological developments have had on the nature of media industries today.

Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders.

Examine the changing nature of foreign investments in Latin America!

Augmenting Public Relations examines how existing technologies used in Public Relations (PR) are being significantly augmented because of the advent of Artificial Intelligence (AI).

This book is designed for sales managers as they make decisions and solve problems on a day-to-day basis.

The first definitive book on researching gay and lesbian market behavior, Untold Millions: The Truth About Gay and Lesbian Consumers in America will help marketers, advertisers, and public relations managers learn how to successfully market and research products for gay and lesbian consumers.

Critical theory has a long history, but a relatively recent intersection with public relations.

With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course that places an emphasis on stakeholder groups.