Public relations

Thanks to the rise of social media, what audiences think and say about organisations has never been more critical.

The PR Bootcamp is the ultimate toolkit for businesses who want to raise their profile, get featured in the media and boost credibility around their brand.

Taking a DEI-first approach, this book teaches students to become culturally proficient communicators by approaching diversity, equity, and inclusion (DEI) with intentionality in every aspect of strategic communications.

The book draws attention to the topic of hospitality and tourism Human Relations Management in Africa.

Environmental Strategic Communication: Advocacy, Persuasion, and Public Relations equips readers with the concepts, contexts, and practical tools to become effective environmental communicators across nonprofit, corporate, and government sectors.

Workplace bullying is an area that has attracted significant press attention throughout the last decade.

The experience of the past decade since the publication of the first edition of The Rules of Work: A Practical Engineering Guide to Ergonomics proves just how central ergonomics is for effective production.

This book introduces a process called The Exchange that will make ones job easier.

In examining the presidencies of Barack Obama and Donald Trump, and by extension their communication styles, this book provides a foundation for understanding charismatic leadership and its potent effect on followers.

In the beginning, Dale Carnegie taught us How to Win Friends and Influence People.

Now in Paperback!

The internet has made the possibility of sharing information about others and their products and services more readily available at significantly less cost than any other form of media exposure.

CHIEFS is a communication handbook for those in the c-suite, whos very future - and that of their organisations and shareholders - can hang on whether he or she has communicated convincingly, confidently and inspirationally.

THE $600 MILLION LATTE Its a business book thats an entertaining novel the management training book for anyone who hates business books.

Recognizing and emphasizing business and sociocultural influences, this is a timely and unique examination of public relations in the sport industry.

Recognizing and emphasizing business and sociocultural influences, this is a timely and unique examination of public relations in the sport industry.

Introducing Public Relations is your guide to the basics of public relations: where it came from, what it means and what issues the industry faces today.

"e;An excellent text for encouraging students to think critically about key public relations issues.

Introducing Public Relations is your guide to the basics of public relations: where it came from, what it means and what issues the industry faces today.

"e;This is a good text to accompany a core text on Public Relations.

"e;This is a good text to accompany a core text on Public Relations.

Brilliant PR just got easierYou are about to discover everything you need to know about Public Relations.

What's in this book?

Private companies that respond poorly to a crisis may go bankrupt, wiping out investments and jobs.

Private companies that respond poorly to a crisis may go bankrupt, wiping out investments and jobs.

TWI Case Studies: Standard Work, Continuous Improvement, and Teamwork provides the insight of leading experts to assist in the execution of Training Within Industry (TWI) the game-changing business tool.

TWI Case Studies: Standard Work, Continuous Improvement, and Teamwork provides the insight of leading experts to assist in the execution of Training Within Industry (TWI) the game-changing business tool.

A must-read for all managers, leaders, and change agents, Performance Hubs: Engaging Teams in Focused Continuous Improvement supplies a proven system for engagement that allows teams to use their own data, understand the need for performance improvement, and drive improvements at their own level

Encouraging a long overdue shift in thinking, this book gives managers and executives the means to maximize employee potential by first showing them how to increase the improvement power of their HR departments.

An examination of the safety laws and regulations, particularly in the areas of labor and employment, this book provides a working knowledge of the impacts, requirements, and implications of safety professionals' actions and inactions as related to state and federal laws.

Dive into the world of Public Relations with All You Need To Know About Public Relations: An Entrant's Guide to the PR and Communications Industry.

Getting media coverage helps you stand out as a business.

This fourth edition of Cases in Public Relations Management features a combination of new and tried-and-tested cases that give students a practical view of how on-the-ground public relations is practiced today.

Today's CEOs are facing a major communications problem: they're getting shellacked by the media.

Corporate executives struggle to harness the power of social technologies.

Workplace Clinics and Employer Managed Healthcare: A Catalyst for Cost Savings and Improved Productivity is not another diatribe on the national healthcare problem.

Combining state-of-the-art knowledge and techniques in organizational development with practical experiences using a step-by-step approach, Performance Improvement: Making it Happen provides important principles and techniques of organizational development to improve performance.

Optimizing Human Capital with a Strategic Project Office explores the SPO's potential to transform an enterprise by making the most of people within an organization.

For the first time ever, clear, comprehensive information about the major e-learning standards has been brought together in a single resource.

The fast paced world of human resources (HR) management, development, and utilization requires HR professionals to fill many roles and speak many "e;languages.

Organizational Crisis Management: The Human Factor offers theoretical background and practical strategies for responding to workplace crises.

In today's ultra-competitive global business environment, it is becoming increasingly important for companies to reduce spending while simultaneously improving their efficiency and productivity.

This edited volume applies the excellent work done in Crew Resource Management (CRM) in the aviation industry to training teams in other organizations.