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A refreshing read that is consistently inventive enough to attain both aims.\"\u003Cstrong>\u003Cem>\u003Cbr/>- David McKie, Waikato Management School\u003C/em>\u003C/strong> \u003Cbr/>\u003Cbr/>\"\u003Cem>A\u003C/em>t long last fills a void in the landscape of text books on public relations theory and practice... it develops critical thinking skills while exposing interdisciplinary approaches and providing a very solid foundation for lively debate and further study\u003Cbr/>\u003Cstrong>\u003Cem>- Julia Jahansoozi, University of Central Lancashire\u003C/em>\u003C/strong>\u003Cbr/>\u003Cbr/>This book introduces students to the key concepts in Public Relations, with 12 chapters providing clear and careful explanations of concepts such as:\u003Cul> \u003Cli>Reputation\u003C/li> \u003Cli>Risk\u003C/li> \u003Cli>Impression management\u003C/li> \u003Cli>Celebrity\u003C/li> \u003Cli>Ethics\u003C/li> \u003Cli>Persuasion and propaganda\u003C/li> \u003Cli>Emotional and spiritual dimensions of management\u003C/li> \u003Cli>Promotional culture and globalization \u003C/li>\u003C/ul>\u003Cp>Drawing on a wide range of interdisciplinary sources, Jacquie L′Etang also encourages students to think \u003Cem>critically\u003C/em> about public relations as an occupation. 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