Manage the Media

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Today''s CEOs are facing a major communications problem: they''re getting shellacked by the media. And this is costing companies more than lost reputations--it is costing them lost revenue.



In Manage the Media (Don''t Let the Media Manage You), veteran business reporter William J. Holstein explains how you can enhance your company''s communications skills, strengthen ties to the press, and manage ...
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product_type_E-book
pdf
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53.97 £
Today''s CEOs are facing a major communications problem: they''re getting shellacked by the media. And this is costing companies more than lost reputations--it is costing them lost revenue.



In Manage the Media (Don''t Let the Media Manage You), veteran business reporter William J. Holstein explains how you can enhance your company''s communications skills, strengthen ties to the press, and manage ...
Read more
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  • Formats: pdf
  • ISBN: 9781422146057
  • Publication Date: 28 Feb 2008
  • Publisher: Harvard Business Review Press
  • Product language: English
  • Drm Setting: DRM