Public relations

Now in its third edition, this core textbook provides students with a highly engaging and accessible introduction to the world of PR, covering diverse topics such as event planning, press releases, crisis management, ethics, managing your own PR agency and how to use social media effectively.

Does your organization have a good or bad reputation, and who takes responsibility for it?

Does your organization have a good or bad reputation, and who takes responsibility for it?

Despite the ubiquity of new forms of communication technology, press conferences remain a vital way for companies to share news.

Despite the ubiquity of new forms of communication technology, press conferences remain a vital way for companies to share news.

Nowadays most managers seek a complete picture when it comes to return on investment and this applies to PR too.

Nowadays most managers seek a complete picture when it comes to return on investment and this applies to PR too.

This book provides students and professionals with practical answers to important career and communication questions, helping them to communicate successfully in a business setting.

This book provides students and professionals with practical answers to important career and communication questions, helping them to communicate successfully in a business setting.

Despite its rapid economic development, Japan lacks a large public relations industry and its role is viewed very differently from its Western counterparts.

Despite its rapid economic development, Japan lacks a large public relations industry and its role is viewed very differently from its Western counterparts.

This title was first published in 2003.

This title was first published in 2003.

Case Studies in Sport Communication: You Make the Call goes beyond the box scores by offering readers the opportunity to evaluate popular and diverse issues in sporta "e;including management, crisis, health, ethics, gender, race, and social media.

Case Studies in Sport Communication: You Make the Call goes beyond the box scores by offering readers the opportunity to evaluate popular and diverse issues in sporta "e;including management, crisis, health, ethics, gender, race, and social media.

In this third edition, The Global Public Relations Handbook: Theory, Research, and Practice offers state-of-the-art discussions of the global public relations industry, blending research-based theory with practice, and presented in essays from both academics and practitioners.

In this third edition, The Global Public Relations Handbook: Theory, Research, and Practice offers state-of-the-art discussions of the global public relations industry, blending research-based theory with practice, and presented in essays from both academics and practitioners.

Issues of reputation management are negotiated in a wide array of contexts, yet arguably one of the most visible of these areas involves how such stories unfold within the sporting arena.

Issues of reputation management are negotiated in a wide array of contexts, yet arguably one of the most visible of these areas involves how such stories unfold within the sporting arena.

Is it your objective to bring about positive change for your business or organisation by influencing the policy and regulatory environment in which you operate?

Is it your objective to bring about positive change for your business or organisation by influencing the policy and regulatory environment in which you operate?

Managers of multinational organizations are struggling to win the strategic competition for the hearts and minds of external stakeholders.

Managers of multinational organizations are struggling to win the strategic competition for the hearts and minds of external stakeholders.

Digital media offer many of the same characteristics immediacy, transparency and interactivity that make one-to-one the most effective form of communication.

Digital media offer many of the same characteristics immediacy, transparency and interactivity that make one-to-one the most effective form of communication.

This book will show you how to build a sustainable reputation risk management framework and how to handle your next reputation risk crisis.

This book will show you how to build a sustainable reputation risk management framework and how to handle your next reputation risk crisis.

Storytelling is an ancient practice and a priceless skill.

Storytelling is an ancient practice and a priceless skill.

From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed to become a PR pro.

From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed to become a PR pro.

This is a guide for anyone who wants to connect better with people in the workplace by speaking clearly and with purpose.

This is a guide for anyone who wants to connect better with people in the workplace by speaking clearly and with purpose.

We are entering the age of sustainability - a business era where every company, big and small, must adapt its way of doing business to meet the realities of climate change, a finite supply of natural resources, evolving attitudes about inequality, increasing digitisation and automation.

We are entering the age of sustainability - a business era where every company, big and small, must adapt its way of doing business to meet the realities of climate change, a finite supply of natural resources, evolving attitudes about inequality, increasing digitisation and automation.

Brand management to sustain corporate reputation and customer loyalty isessential for both multinationals and indigenous fi rms in Africa.

Brand management to sustain corporate reputation and customer loyalty isessential for both multinationals and indigenous fi rms in Africa.

The Social Media Journalist Handbook teaches readers how to be a real-world social media journalist, tracing the evolution of the field to its current-day practice.

The Social Media Journalist Handbook teaches readers how to be a real-world social media journalist, tracing the evolution of the field to its current-day practice.

An indepth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations.

Packed with contemporary examples from the business world, this is an exciting and engaging text which explains how language works in business, how to analyse it and how to use it in an informed and creative way.

Now in its third edition, this core textbook provides students with a highly engaging and accessible introduction to the world of PR, covering diverse topics such as event planning, press releases, crisis management, ethics, managing your own PR agency and how to use social media effectively.

This new and fully-updated second edition of this acclaimed textbook offers a guide to public relations, spanning all aspects of PR work, including fashion, event management, crisis communications, politics, celebrity PR and corporate communications, and takes account of the rapid change in the PR industry.

Packed with contemporary examples from the business world, this is an exciting and engaging text which explains how language works in business, how to analyse it and how to use it in an informed and creative way.

This ebook is now available from Bloomsbury Academic.

Providing the best of practical tools, real-world examples and proven theories, PUBLIC RELATIONS WRITING: STRATEGIES & STRUCTURES, 11th Edition, teaches you the essentials of writing with understanding and purpose.

The public relations profession positions itself as expert in building trust throughout global markets, particularly after crisis strikes.

A practical guide for providers and administrators in the health industry, this stimulating volume explains how to effectively use a variety of marketing practices such as advertising, public relations, fund raising, and a word of moutha from satisfied clients.

A practical guide for providers and administrators in the health industry, this stimulating volume explains how to effectively use a variety of marketing practices such as advertising, public relations, fund raising, and a word of moutha from satisfied clients.