Public relations

This innovative study considers one of the most important art and design movements of the 20th century, the Bauhaus, in conjunction with current research in public relations and organizational communication, elaborating on the mechanisms of internal and external communication available to influence the stakeholders in politics, society, industry, and the art world.

Place branding as a field of research is still in a state of infancy.

This study examines France's determination to remain aloof and unaffected as the world economy threatens the French way of doing business.

Now in its sixth edition, this book provides engaging, practice-oriented case studies analyzing communication professionals' crisis preparation and responses, illustrating key considerations for communicating with both internal and external stakeholders during and after a crisis.

This book starts from three observations.

Measure, manage and get the most out of your marketing.

This book presents a study of the news coverage of extended reality technologies (virtual, augmented and mixed reality; or XR) and how this news corresponds with the marketing of XR products.

This collection of essays analyzes the special characteristics of the banking and financial sectors in islands and small states, and focuses on three main areas: the general financial environment; offshore financial centres; and banking and financial regulation.

Digital surveillance is a daily and all-encompassing reality of life in China.

Through interviews with members of the Public Relations Society of America College of Fellows, this book provides lessons on public relations leadership for the next generation.

Information and influence campaigns are a particularly cogent example of the broader phenomenon we now term strategic political communication.

In recent years, researchers and practitioners have explored the nature, theory, and best practices that are required for effective and ethical crisis preparation and response.

Nowadays most managers seek a complete picture when it comes to return on investment and this applies to PR too.

"e;What a magnificent invitation to the field of media and communication - full of lively debate and relevant examples yet carefully balanced, comprehensive in scope and thoughtfully explained.

Giving readers easy-to-follow steps for showcasing their talents, The Guide to Financial Public Relations: How to Stand Out in the Midst of Competitive Clutter focuses on writing and getting published in the target market's trade magazines, newspapers, and journals.

Brands growing rapidly have a clear sense of purpose and the value they bring to their customers and employees.

The Routledge Companion to Literary Media examines the fast-moving present and future of a media ecosystem in which the literary continues to play a vital role.

Contrary to the common notion that news regarding the unfolding Holocaust was unavailable or unreliable, news from Europe was often communicated to North American Poles through the Polish-language press.

The Sixth Edition of Corporate Communication: A Guide to Theory and Practice continues to be the market leading text in its field, having been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics such as CEO activism and corporate character and purpose.

Is your company equipped to deal with any kind of crisis - whether caused by internal error, customer action or social media mishap?

Looking for the ultimate book to help reengineer the way your company manages performance?

As you are reading this, you are finding yourself in the ubiquitous public sphere that is the Web.

Restructuring in the Service Industries: Management Reform and Workplace Relations in the UK Service Sector.

With a concise approach that engages students and practitioners, this thoroughly updated fourth edition provides the fundamental knowledge and basic skill preparation required for the professional practice of public relations writing.

Social marketing, a field first introduced by Philip Kotler and Gerald Zaltman in a pioneering article in the Journal of Marketing in 1971, uses marketing concepts to influence the behaviors of individuals and communities for the greater social good.

This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities.

The Role of the Hospitality Industry in the Lives of Individuals and Families explores the evolution of the hospitality industry and the relationships between hospitality providers, their families, and the guests they serve.

The public relations of "e;everything"e; takes the radical position that public relations is a profoundly different creature than a generation of its scholars and teachers have portrayed it.

This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities.

This text is an exploration of the interplay between employment and domestic relations within a specific group of young women, which includes single working women without children and working mothers.

This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice.

Personal Branding in the Knowledge Economy: The Interrelationship between Corporate and Employee Brands aims to contribute to the academic debate about the marketization of individuals' knowledge, creativity, and personal images, alongside a growing interest in the whole area of branding in the networked economy based on knowledge.

For all professionals and students who want to improve their prospects in business, this book prepares and positions them to build dream careers, giving them the education and guidance required to develop vital soft skills, and work remotely and independently.

Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula.

This book focuses on Australian mainstream media narratives about the Belt and Road Initiative (BRI) from 2013 to 2020.

In the light of increased discussion of technology policy by all major industrial countries, this volume presents the state of the debates and institutional change in the United States, the United Kingdom, the European Union and Canada.

Mainstream public relations overvalues noise, sound and voice in public communication.

How the best companies prepare for and manage modern vulnerabilities—from cybersecurity risks to climate change: new tools, processes and organizations for developing corporate resilience.

This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed.

The second edition of Managing Public Relations introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR.

A practical guide for providers and administrators in the health industry, this stimulating volume explains how to effectively use a variety of marketing practices such as advertising, public relations, fund raising, and "e;word of mouth"e; from satisfied clients.

This unique reference reveals what works best in preventing workplace disability.

Public Relations Planning: A Practical Guide for Strategic Communication provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign.

With growing economic inequality and threats to the sustainability of human societies, Koh argues that cooperatives can play an important role in promoting decent work and reducing economic inequality in the twenty-first century and thus urges policy makers to reignite policy discussions on cooperatives.

Looking for the ultimate book to help reengineer the way your company manages performance?

Blog Schmog takes a look at the blogging phenomenon and its impact on politics, writing, marketing, public relations, publishing, journalism, and all other forms of communication.

Agency leaders spend the majority of their time on three areas - their people, clients and new business.

The Social Psychology of Expertise offers an integrative perspective to the analysis of experts and expertise in organizations, social roles, management, etc.