Introducing Public Relations is your guide to the basics of public relations: where it came from, what it means and what issues the industry faces today.
Introducing Public Relations is your guide to the basics of public relations: where it came from, what it means and what issues the industry faces today.
PR is an important part of running any successful business, yet many people are unaware of its potential and therefore unable to exploit it to the full.
TWI Case Studies: Standard Work, Continuous Improvement, and Teamwork provides the insight of leading experts to assist in the execution of Training Within Industry (TWI) the game-changing business tool.
TWI Case Studies: Standard Work, Continuous Improvement, and Teamwork provides the insight of leading experts to assist in the execution of Training Within Industry (TWI) the game-changing business tool.
A must-read for all managers, leaders, and change agents, Performance Hubs: Engaging Teams in Focused Continuous Improvement supplies a proven system for engagement that allows teams to use their own data, understand the need for performance improvement, and drive improvements at their own level
An examination of the safety laws and regulations, particularly in the areas of labor and employment, this book provides a working knowledge of the impacts, requirements, and implications of safety professionals' actions and inactions as related to state and federal laws.
This fourth edition of Cases in Public Relations Management features a combination of new and tried-and-tested cases that give students a practical view of how on-the-ground public relations is practiced today.
Workplace Clinics and Employer Managed Healthcare: A Catalyst for Cost Savings and Improved Productivity is not another diatribe on the national healthcare problem.
Combining state-of-the-art knowledge and techniques in organizational development with practical experiences using a step-by-step approach, Performance Improvement: Making it Happen provides important principles and techniques of organizational development to improve performance.
Optimizing Human Capital with a Strategic Project Office explores the SPO's potential to transform an enterprise by making the most of people within an organization.
The fast paced world of human resources (HR) management, development, and utilization requires HR professionals to fill many roles and speak many "e;languages.
In today's ultra-competitive global business environment, it is becoming increasingly important for companies to reduce spending while simultaneously improving their efficiency and productivity.
This edited volume applies the excellent work done in Crew Resource Management (CRM) in the aviation industry to training teams in other organizations.
Learn all you need to know about how to generate and manage publicity -from recognising public relations opportunities to creating andsustaining media coverage.
Protect your brand's reputation and maintain public confidence by successfully managing everyday incidents and issues and preventing them from escalating into a corporate crisis.
Public Relations and Social Theory: Key Figures, Concepts and Developments broadens the theoretical scope of public relations studies by applying the work of a group of prominent social theorists to make sense of the practice.
Public Relations and Social Theory: Key Figures, Concepts and Developments broadens the theoretical scope of public relations studies by applying the work of a group of prominent social theorists to make sense of the practice.
Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, sociology, communication, and political science.
Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, sociology, communication, and political science.
Writing and Reporting News You Can Use instructs students on how to produce news that is informative, interesting, educational, and most importantly, compelling.
Writing and Reporting News You Can Use instructs students on how to produce news that is informative, interesting, educational, and most importantly, compelling.
At the turn of the nineteenth century, writers arguing for the abolition of the slave trade and the emancipation of those in bondage used the language of sentiment and the political ideals of the Enlightenment to make their case.
