Public relations

In this practical and engaging new edition, experienced reporter and teacher Sue Ellen Christian offers a fully updated and fresh take on reporting without bias, examining the way that we categorize people, filter information and default to rehearsed ways of thinking.

Producing Graphic Media for Sports: New Horizons and Possibilities for the Motion Media Specialist explores the origins, applications, and future of the production of sports-oriented motion graphics.

This book represents the first international investigation of military recruitment advertising, public relations and propaganda.

Marketing communication is a dynamic industry, which continues to change and adapt to new technologies, media consumption patterns and communication interfaces between marketers and their target markets.

Since the first International Corporate Identity Group's symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars and managers alike.

Power, Diversity and Public Relations addresses the lack of diversity in PR by revealing the ways in which power operates within the occupation to construct archetypal practitioner identities, occupational belonging and exclusion.

Does your organization have a good or bad reputation, and who takes responsibility for it?

Is it your objective to bring about positive change for your business or organisation by influencing the policy and regulatory environment in which you operate?

Burke challenges the current thesis that companies should act responsibly toward communities and societies.

This book focuses on the relationship between leadership and diversity, inclusion and equity within the US public relations industry.

This book is a pragmatic, case-rich guide to how current and future public relations practitioners can apply ethical principles and the industry's codes of ethics to their day-to-day work.

Capitalize on the principles of psychology to develop more effective leadership!

For courses in public relations.

International Public Relations: Perspectives from deeply divided societies is positioned at the intersection of public relations (PR) practice with socio-political environments in divided, conflict and post-conflict societies.

The Principles of Project Finance reviews the technique of project finance.

This timely volume offers an international and cross-disciplinary examination of risk and crisis communication theory and practice in Europe.

Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and - often - mutual distrust.

In the light of increased discussion of technology policy by all major industrial countries, this volume presents the state of the debates and institutional change in the United States, the United Kingdom, the European Union and Canada.

The journey to purchase for the family shop or the B2B buyer is impacted by media, advice, packaging and trial.

Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined.

The second edition of Political Public Relations offers an interdisciplinary overview of the latest theory and research in the still emerging field of political public relations.

Corporate social responsibility has grown into a global phenomenon that encompasses businesses, consumers, governments, and civil society, and many organizations have adopted its discourse.

The improbable but true story of a man accused of murdering his entire family and the journalist he impersonated while on the run In 2001, Mike Finkel was on top of the world: young, talented, and recently promoted to a plum job at the New York Times Magazine.

Despite the fact that focus groups are an ideal research tool for studying and employing group communication in action, many research practitioners and scholars have missed the opportunity to utilize them to their maximum benefit.

The main purpose of this Encyclopaedia is to provide an easily readable outline of the industrial Relations in this country.

The twelfth edition of this classic textbook provides an overview of communication and media law including the most current legal developments.

Promoting Nonprofit Organizations is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofit's reputation.

Corporate branding and communication is big business.

This new approach to the history of the Second World War, first published in 1990, examines the events of this period through the cartoons of the day.

The concept of Corporate Social Responsibility (CSR) has become increasingly widespread, as businesses seek to incorporate socially responsible behaviors while still being accountable to shareholders.

Although there is a small body of feminist scholarship that problematizes gender in public relations, gender is a relatively undefined area of thinking in the field and there have been few serious studies of the socially constructed roles defining women and men in public relations.

Winner of the 2014 NCA PRIDE Book AwardWhy are some voices louder in public debates than others?

Combining theory with practical application, this collection of real-life, provocative case studies on social issues in sports provides students with the opportunity to make the call on ethical and professional dilemmas faced by a variety of sport and communication professionals.

This book is about media transparency and good-faith attempts of honesty by both the sources and the gate-keepers of news and other information that the mass media present as being unbiased.

Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of nation banding, in which the principles of brand strategy and management are applied to countries globally.

Engage with real life issues in public relations Introduction to Public Relations by Sue Wolstenholme provides you with an overview of PR from a critical, global perspective.

A timely look at effective use of social network analysis within the telecommunications industry to boost customer relationships The key to any successful company is the relationship that it builds with its customers.

In an online and social media world, measurement is the key to success If you can measure your key business relationships, you can improve them.

The reputation of an organisation influences who we buy from, work for, supply to and invest in.

Transformative Practice in Critical Media Literacy brings together a diverse selection of essays to examine the knowledge production crisis in higher education and the role that news media and technology play in this process.

This unique reference reveals what works best in preventing workplace disability.

This book explores contemporary American true crime narratives across various media formats.

The ultimate guide to investor relations Your one-stop resource for everything pertaining to your company's dealings with the investment community, Running an Effective Investor Relations Department provides investor relations professionals with essential day-to-day information.