The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern corporate communications is, and what it can achieve.
Getting Attention: Leading-Edge Lessons for Publicity and Marketing is a savvy and innovative guide to getting your message heard in today's dynamic and noisy markets.
Getting Attention: Leading-Edge Lessons for Publicity and Marketing is a savvy and innovative guide to getting your message heard in today's dynamic and noisy markets.
'Hospitality Sales and Promotion' is the essential guide for every manager in the hospitality industry wanting to achieve maximum profits from their sales promotions.
'Hospitality Sales and Promotion' is the essential guide for every manager in the hospitality industry wanting to achieve maximum profits from their sales promotions.
If advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online consumer generated media, then how can companies best use blogs to connect with their audience through the medium of consumer-generated media?
If advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online consumer generated media, then how can companies best use blogs to connect with their audience through the medium of consumer-generated media?
'Successful Marketing Communications' is a comprehensive, introductory text that takes a very practical approach to the subject of marketing communications.
'Successful Marketing Communications' is a comprehensive, introductory text that takes a very practical approach to the subject of marketing communications.
This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee.
This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee.
Marketing Professional Services is a uniquely focused, incisive and practical introduction to new business planning, marketing and selling skills for those in the professional services sector.
Marketing Professional Services is a uniquely focused, incisive and practical introduction to new business planning, marketing and selling skills for those in the professional services sector.
This volume provides a comprehensive examination of key issues regarding global communication, focusing particularly on international news and strategic communication.
This volume provides a comprehensive examination of key issues regarding global communication, focusing particularly on international news and strategic communication.
The Social Psychology of Expertise offers an integrative perspective to the analysis of experts and expertise in organizations, social roles, management, etc.
The Social Psychology of Expertise offers an integrative perspective to the analysis of experts and expertise in organizations, social roles, management, etc.
This book offers a thorough examination of rumors and proposes strategies for organizations to use in combatting rumors that occur both internally and externally.
This book offers a thorough examination of rumors and proposes strategies for organizations to use in combatting rumors that occur both internally and externally.
The Employment Relationship presents a controversial perspective on an area hitherto dominated by industrial relation experts and radical sociological theorists.
The Employment Relationship presents a controversial perspective on an area hitherto dominated by industrial relation experts and radical sociological theorists.
The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand and reputation through effective performance, behavior, identity and communication strategies.
This practical guide explains to architects, engineers, designers and other consultants how to establish press plans for firms and for individual projects, and how to actively develop reputation by getting work published in the architectural, engineering and construction press.
This practical guide explains to architects, engineers, designers and other consultants how to establish press plans for firms and for individual projects, and how to actively develop reputation by getting work published in the architectural, engineering and construction press.
Analyzing the role of journalists in science communication, this book presents a perspective on how this is going to evolve in the twenty-first century.
Analyzing the role of journalists in science communication, this book presents a perspective on how this is going to evolve in the twenty-first century.
