Public relations

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In the hypercompetitive context of the new global economy, building a smart workforce is widely regarded as a key strategy for enterprises.

Public Relations: contemporary issues and techniques offers a definitive guide to public relations management.

The cultural authority of science is the authority that is granted to science in any particular context.

This edited book presents a comprehensive, research-led coverage of the progressive ways public relations (PR) and social media is utilised today.

This book focuses on news silence in Zimbabwe, taking as a point of departure the (in)famous blank spaces (whiteouts) which newspapers published to protest official censorship policy imposed by the Rhodesian government from the mid-1960s to the end of that decade.

This practical, multidisciplinary text teaches high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents.

The Global Handbook of Media Accountability brings together leading scholars to de-Westernize the academic debate on media accountability and discuss different models of media self-regulation and newsroom transparency around the globe.

This inaugural edited collection for the Communicating Responsible Diversity, Equity, and Inclusion series presents new critical discourse alongside cutting-edge practical work at the crossroads of PR, CSR, and DEI.

In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado, and focuses on how to translate these ideas into actionable strategy and implementation programs.

The first book to offer a global look at the state-of-the-art thinking and practice in investor relations and financial communication Featuring contributions from leading scholars and practitioners in financial communication and related fields including public relations, corporate communications, finance, and accounting this volume in the critically acclaimed Handbooks in Communication and Media seriesprovides readers with a comprehensive, up-to-date picture of investor relations and financial communications as they are practiced in North America and around the world.

This book explains divergent media system trajectories in the countries in southeast Europe, and challenges the presumption that the common socialist experience critically influences a common outcome in media development after democratic transformations, by showing different remote and proximate configuration of conditions that influence their contemporary shape.

Addressing 21st-century issues, threats, and opportunities with time-tested principles, this book empowers corporate communications professionals to protect, inspire, and energize organizations in the face of a crisis.

The first book to offer a global look at the state-of-the-art thinking and practice in investor relations and financial communication Featuring contributions from leading scholars and practitioners in financial communication and related fields including public relations, corporate communications, finance, and accounting this volume in the critically acclaimed Handbooks in Communication and Media seriesprovides readers with a comprehensive, up-to-date picture of investor relations and financial communications as they are practiced in North America and around the world.

Built using the hands-on and pioneering Missouri Method, this textbook prepares readers to write about and communicate with people of different backgrounds, offering real-world examples of how to practice excellent journalism and strategic communication that takes culture into account.

In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology - but what are they talking about?

Taking a DEI-first approach, this book teaches students to become culturally proficient communicators by approaching diversity, equity, and inclusion (DEI) with intentionality in every aspect of strategic communications.

In the past few years the topic of work and ageing has received much public and professional interest.

Crises happen.

In most industries, musculoskeletal injuries are the most common work-related reason for employee absences.

The New Television Handbook provides an exploration of the theory and practice of television at a time when the medium is undergoing radical changes.

Workplace Clinics and Employer Managed Healthcare: A Catalyst for Cost Savings and Improved Productivity is not another diatribe on the national healthcare problem.

This book proposes a critical public relations approach to analyzing crisis communication with Malaysia Airlines flight 370 (MH370) disappearance (2014-2018) as a case study.

Analyzing the impact of Japanese-style management techniques such as lean production, teamworking, kaizen (continuous improvement) and business unionism of factory workers, this text investigates different facets of the organization of the labour process and employment relations within 15 Japanese transplants in South Wales.

Social media is having a profound, but not yet fully understood impact on public relations.

The benefits of performance appraisal in the business world have caused an upsurge of books and programs for use in management, but few of the methods described bother to verify that the underlying psychology on which they are based holds true.

A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and trust.

Many writers dream of having their work published by a respected publishing house, but don't always understand publishing contract terms - what they mean for the contracting parties and how they inform book-publishing practice.

In today's aggressive marketplace, listed companies can no longer rely on their numbers to do the talking.

Decoding Branding explains the evolution of branding and how the disrupting factors like digital revolution, technological advancement, changing consumer behavior, and the COVID-19 pandemic have reshaped the marketing landscape.

Communicating effectively is crucial to improving employee engagement, organizational culture, and performance.

Public Relations Writing is an undergraduate communication and public relations textbook.

Internships have all but became a requirement when starting out in the fields of entertainment and broadcasting.

Students taking a personnel or human resources management course often do not enter the course bursting with curiosity or unbridled enthusiasm.

Belgium in the First World War--the first country invaded, the longest occupied, and when the war finally ended, the first forgotten.

The communication of projects to each stakeholder group is essential to their success.

Sustainable energy branding has become one of the hottest topics in business.

Across communication industries, women face barriers and a Catch-22 situation at all organisational levels and suffer from cultural masculinities.

In the mid 1990s, the emir of Qatar conceived the idea of a satellite channel that would further the progressive image he hoped to establish for his small Arabian/Persian Gulf state.