Work now invariably requires a continual focus on learning: to improve productivity, to enhance the flexibility of employees and to develop and transform organizations.
This book provides a complete presentation of the past, present, and future of professional burnout by bringing together a set of original papers from an international group of leading scholars on burnout.
At the turn of the 20th century, the significant social, political, and technological changes that were occurring in society also heralded new roles and functions for journalism as a profession and as an aspect of a burgeoning mass mediated society.
This volume explores the applications of narrative and storytelling in corporate, public health, and political communications, and its implications for those fields.
Tips for saying the right things when the cameras are rolling and the reporters are taking notesIn today's media-saturated business arena, "e;good press"e; is vital for everything from proactive public relations to post-disaster damage control.
Purpose as a business philosophy has resulted in organizations struggling to make sense of what they need to do and made 'purpose washing' commonplace.
An overview of the practice of strategic global and multicultural public relations in various sectors Global and Multicultural Public Relations offers students an expert overview of specific public relations practices, focused on strategic analyses of actual case studies and real-world examples.
This book uses an innovative interdisciplinary approach to explain how communication is a necessary condition for diplomacy in a digital and relationship-driven world.
Lean Human Resources addresses a critical issue facing organisations undertaking lean transformation or attempting to create a lean culture of continuous improvement.
Drawing on both academic research and real world practice, this book offers an in-depth investigation into the production of music documentaries broadcast on radio.
Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand.
The second edition of Doing Ethics in Media continues its mission of providing an accessible but comprehensive introduction to media ethics, with a grounding in moral philosophy, to help students think clearly and systematically about dilemmas in the rapidly changing media environment.
This edited volume makes a unique and timely contribution by exploring in depth the topic of strategic communication and COVID-19 from a global perspective.
Experiencing Public Relations examines the everyday experiences of PR practitioners in order to better understand how public relations is perceived by those outside and within the field.
Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations.
This book contains the proceedings of the International Conference on Public Relations and Media Communication (PRMC 2024) which explore the dynamic intersections of public relations and media in today's rapidly evolving landscape.
Learn how to develop, launch and build a successful fashion brand with this definitive textbook which explores the realities of the contemporary fashion industry.
An organization's crisis response involves public communications response: ensuring the general public, media, employees and other stakeholders understand (1) what has happened, and (2) what you are doing about it.
This book explores the potential of artificial intelligence (AI) to transform public relations (PR) and offers guidance on maintaining authenticity in this new era of communication.
Corporate social responsibility, diversity, equity, inclusion, sustainability, ESG, and environmental concerns have become paramount in the realm of strategic communication and public relations.
This book provides an introduction to public relations (PR) that employs pedagogical experiential learning models to assist students in developing the skills and competencies required by the PR industry.
Managing and understanding the value of an organization's reputation is essential in the digital age, where the slightest negative incident can go "viral" and quickly become a major PR containment exercise.