Public relations

This edited volume examines the current challenges to media freedom and democratisation in the Middle East.

As sales managers are encouraged to manage increasingly global territories, the art of selling becomes complicated and the rules of negotiation more diverse.

This important book chronicles, responds to, and advances the leading theories in the public relations discipline.

Given the growing awareness of the negative effects of work-related stress, Many Businesses Are Focusing On Active Health Promotion To Enhance employee health, well-being and performance.

Marketing researchers, companies and business schools need to be able to use statistical procedures correctly and accurately interpret the outputs, yet generally these people are scared off by the statistics behind the different analyses procedures, thus they often rely on external sources to come up with profound answers to the proposed research questions.

In recent years we have seen the predictions of our forebears that leisure time would increase as the years pass utterly confounded.

In PR-Texte fließt Wissen aus unterschiedlichen Bereichen ein.

Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally.

Embracing listening as a useful tool for strengthening organization-publics and organization-employee relationships, this book offers theoretical and practical insights for listening across myriad strategic communication contexts.

Our individuality is partly shaped by encounters with the external world so it is inconceivable that we are unaffected by the planned management of public communications which manages much of our external experience.

The second edition of the Public RelationsWriters Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications.

Hunting down Americas public enemies was just one of the FBIs jobs.

The difference between a drama and a crisis is down to good management - or more specifically, good communication.

Drawing on both academic research and real world practice, this book offers an in-depth investigation into the production of music documentaries broadcast on radio.

Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets.

While the profession of public relations is only a century old, man has been practicing the art of influencing public attitudes since the dawn of civilization.

The Global Handbook of Media Accountability brings together leading scholars to de-Westernize the academic debate on media accountability and discuss different models of media self-regulation and newsroom transparency around the globe.

This book presents a comprehensive guide for public relations and strategic communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China.

HRM is a core element in public service organizations, whose employees are often their most valuable resource.

Organizational Identity in Practice provides much-needed, in-depth studies on what happens when aspirations, claims and beliefs interact.

This volume explores the applications of narrative and storytelling in corporate, public health, and political communications, and its implications for those fields.

Private companies that respond poorly to a crisis may go bankrupt, wiping out investments and jobs.

Informal learning has become an extremely important issue as post-industrial workplaces seek to harness its productive potential.

Aren't we all TV critics?

Want to achieve spectacular success in your personal and business life?

Advancing Crisis Communication Effectiveness shows how crisis communication plans and efforts for complex and challenging issues benefit when academic perspectives are connected with practitioner experiences.

MaryLee Sachs explores the relationship and increasing blur between the marketing discipline and the public relations profession.

Commemorative Events emphasise remembering.

Beyond Reductionism: Gateways for Learning and Change takes a critical look at organizational learning and change management from a leadership perspective in late 20th century organizations.

A first of its kind, this annotated bibliography provides an overview of the development of public relations research in the Canadian context.

This new and fully-updated second edition of this acclaimed textbook offers a guide to public relations, spanning all aspects of PR work, including fashion, event management, crisis communications, politics, celebrity PR and corporate communications, and takes account of the rapid change in the PR industry.

Human resource management is a particularly challenging role, both domestically and globally.

Here is a comprehensive guide for training a workforce in Total Quality Management (TQM).

In the past few years the topic of work and ageing has received much public and professional interest.

This book is an appraisal of current offshore industrial relations, and safety regulations instituted after the 1988 Alpha disaster in the North Sea.

Companies worldwide are recognizing the critical importance of harnessing the learning capabilities of people and technology in the workplace.

Oil exploration in the developing world has been and continues to be a high profile and high risk activity attracting media coverage and stimulating much debate.

Achieving your goals quickly and efficiently is both more difficult and more important in today's hyper-globalized world.

Commemorative Events emphasise remembering.

This volume centers on the relationship between media and crisis communication, the need to address which has only been heightened by the recent experience of COVID-19 and the needs for public health crisis communication.

Strategic Communication deals with the principles behind strategic communication planning.

It is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage communications and reputations strategically, but is this really true?

Strategic communication is a pre-requisite for the achievement of organisational goals, and an effective strategic communication plan is vital for organisational success.

Effective sustainability communication can deliver business value.

Accessible and engaging, this book is an invaluable resource for students planning to enter the dynamic and changing world of media writing.

FINALIST: 2023 American Marketing Association Foundation Leonard L.