Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and - often - mutual distrust.
Fearless Editing clearly articulates the basic concepts underlying editing techniques and demonstrates their application for newspapers, public relations, magazines and Web pages.
Global movements and protests from the Arab Spring to the Occupy Movement have been attributed to growing access to social media, while without it, local causes like #bringbackourgirls and the ice bucket challenge may have otherwise remained unheard and unseen.
This book proposes a model of internal communication based on empirical research to demonstrate how contemporary organizations strategize, organize, perform, and measure it.
Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of the ultimate copywriting survival guide for the 21st century - essential to every marketing or creative professional's bookshelf.
Senior management and leaders within companies embroiled in crisis, have learned the hard way what happens when the unthinkable becomes a reality - an accident results in death or injury; a failed company takeover causes share prices to plummet; or toxic food, medicines and drinks leads to mass hysteria.
The Best American Series(R)First, Best, and Best-SellingThe Best American series is the premier annual showcase for the country's finest short fiction and nonfiction.
This book examines how the media approached long-standing and long-simmering issues of race, class, violence, and social responsibility in Baltimore during the demonstrations, violence, and public debate in the spring of 2015.
This book makes mass communication research projects more accessible to the new student researcher through a balance between an academically rigorous guide and an informal and humorous student-centered approach.
Through interviews with members of the Public Relations Society of America College of Fellows, this book provides lessons on public relations leadership for the next generation.
This book examines third-party review sites (TPRS) and the intersection of the review economy and neoliberal public relations, in order to understand how users and organizations engage the 21st century global review economy.
Streamline your organization's communication for happier employees, clients and customers, with this powerful and practical methodology featuring insight from experts Simon Sinek and Brene Brown.
This volume builds on Roger Darnell's The Communications Consultant's Foundation by providing insider knowledge gained over the past three decades atop the field of communications consulting, incorporating lessons learned serving businesses in the global creative industry.
Learn how to plan, deliver and evaluate successful events with this clear and comprehensive textbook which explores the latest developments in this challenging and fast-paced environment.
This book tackles the infodemic-the rapid, widespread diffusion of false, misleading, or inaccurate information about the disease and its ramifications-triggered by the COVID-19 pandemic.
The incendiary untold story of Ireland's response to the most significant public health emergency of the past century, woven from a wealth of original research and dozens of interviews with ministers, politicians, public health experts, essential workers, and ordinary people on whom the crisis exacted a personal toll.
Making the News provides a cross-national perspective on key features of journalism and news-making cultures and the changing media landscape in contemporary Europe.
This book examines the work of the public relations, technology, and legal professionals who provide online "e;reputation management"e; services, situating their work within contemporary debates about regulating speech on the internet.
Recent challenges facing higher and tertiary education such as the impact of globalisation and the emergence of new technologies, have called for a radical reconceptualisation of the teaching-learning nexus.
Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective.
This book is a wide-ranging exploration of PR and communication in the construction industry, with a strong emphasis on communications theory, strategy and technique.
Pulling Newspapers Apart: Analysing Print Journalism explores contemporary UK national and local newspapers at a significant and pivotal moment in their development when some pundits are busily, if mistakenly, announcing their demise.
The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern corporate communications is, and what it can achieve.
This book explores the purpose, practice and effects of public relations (PR) at a time that has been variously described as an era of populism, post-truth and fake news.
Encouraging a long overdue shift in thinking, this book gives managers and executives the means to maximize employee potential by first showing them how to increase the improvement power of their HR departments.
This book explores the distortion of communication online, centered around the theory that the economic policy model of online media is primarily based on the systematic manufacture of dissent.
