Putting the Public Back in Public Relations
Forget the "pitch": Yesterday''s PR techniques just don''t work anymore. That''s the bad news. Here''s the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations, bring the "public" back into public relations and get results that traditional PR people can only dream about. ...
Forget the "pitch": Yesterday''s PR techniques just don''t work anymore. That''s the bad news. Here''s the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations, bring the "public" back into public relations and get results that traditional PR people can only dream about. ...
