Public relations

Nowhere is the study of workplace ethics more relevant today than in the context of empowering organizations to meet their goals in corporate social responsibility and sustainability (CSR/S).

The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant.

Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective.

This unique reference reveals what works best in preventing workplace disability.

Gender, Identity and the Culture of Organizations considers how organizations operate as spaces in which minds are gendered and men and women constructed.

A compelling mix of reputation management, crisis leadership and the role of politics in business, this book provides unique practical steps that leaders can take to protect their reputations and those of the organisations they head in an ever more open social media-led world.

In this book, Johnston seeks to put the public interest onto the public relations 'radar', arguing the need for its clear articulation into mainstream public relations discourse.

Much has been written about leadership and team building, but there are still major gaps in thinking and research about how to engage senior stakeholders in support of an organisation's projects.

Oil exploration in the developing world has been and continues to be a high profile and high risk activity attracting media coverage and stimulating much debate.

In the UK's current climate of budget cuts and policy changes, local government officials need to be aware of best practice in both broadcasting their services and responding to crises in their communities.

International Public Relations: Perspectives from deeply divided societies is positioned at the intersection of public relations (PR) practice with socio-political environments in divided, conflict and post-conflict societies.

Workers in the service industry face unique types and levels of stress, and this problem is worsening.

The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinion A twentieth-century marketing visionary, Edward L.

The importance of creating a favourable impression is hard to overstate in all walks of life - in business it's vital to achieve strategic goals.

The digital era s new consumer demands a new approach to PR Inbound PR is the handbook that can transform your agency s business.

The essential guide to protecting and managing the professional reputation of both yourself and your organization

In the volatile landscape of social media and viral news, professional reputations can be wrecked within a matter of hours.

No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan.

Learning is increasingly seen as crucial to the success of organisations but many studies of the subject offer very little empirical evidence to substantiate this.

Discover the marketing basics to draw new membersand more fundsto your church!

Hunting down Americas public enemies was just one of the FBIs jobs.

Written for the non-specialist media producer, this book offers a practical and engaging guide to basic digital media production using modern equipment and software.

Media coverage of climate change has attracted much scholarly attention because the extent of such coverage has an agenda-setting effect and because the ways in which the coverage is framed can influence public perception of and engagement with the issue.

The first definitive book on researching gay and lesbian market behavior, Untold Millions: The Truth About Gay and Lesbian Consumers in America will help marketers, advertisers, and public relations managers learn how to successfully market and research products for gay and lesbian consumers.

Lean Human Resources addresses a critical issue facing organisations undertaking lean transformation or attempting to create a lean culture of continuous improvement.

This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers.

With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell s series of handbooks on communication and media reflects the growing visibility of large businesses ethical profiles, and tracks the benefits that positive public attitudes can bring.

HRM is a core element in public service organizations, whose employees are often their most valuable resource.

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This eighth edition of Joseph Turow's pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world.

Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process-an integration of marketing communication, public relations, and advertising-can be applied to sports communication for individual athletes, teams, and leagues.

This new (third) edition of Rethinking Public Relations continues the argument of previous editions that public relations is weak propaganda.

Silver Award Winner from the Nonfiction Authors Association"e;The book is equal parts 'how-to guide' for effective health communications and a memoir of surviving a global pandemic.

Writing good copy is no longer just about advertising or selling or direct mail.

Engage with real life issues in public relations Introduction to Public Relations by Sue Wolstenholme provides you with an overview of PR from a critical, global perspective.

Hunting down Americas public enemies was just one of the FBIs jobs.

The second edition of this vital text integrates theory, research, and application to orient readers to the latest thinking about the role of social media in crisis communication.

Does your organization have a good or bad reputation, and who takes responsibility for it?

Much has been written about leadership and team building, but there are still major gaps in thinking and research about how to engage senior stakeholders in support of an organisation's projects.

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.

Lean Human Resources addresses a critical issue facing organisations undertaking lean transformation or attempting to create a lean culture of continuous improvement.

Engaging Employees through Strategic Communication provides a detailed overview of employee communication and its evolution as a tool to drive employee engagement and successful change management.

Advancing Crisis Communication Effectiveness shows how crisis communication plans and efforts for complex and challenging issues benefit when academic perspectives are connected with practitioner experiences.

Employee Assistance Programs (EAPs) are a relatively new development in South Africa, having emerged in the 1980s, and this groundbreaking book provides a comprehensive overview of these EAPs in South Africa.

If It Wasn't For the People.

This book is an evidence-based approach to handling common, extreme crises.

Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders.

The seventh edition of Becoming a Public Relations Writer serves as an essential guide to the writing process for public relations practice.

An examination of the safety laws and regulations, particularly in the areas of labor and employment, this book provides a working knowledge of the impacts, requirements, and implications of safety professionals' actions and inactions as related to state and federal laws.

This book brings together a broad and diverse range of new and radical approaches to public relations focussing on the increasingly vital role that visual, sensory and physical elements factors play in shaping communication.