In the digital age, where every post, tweet, and campaign can have far-reaching legal implications, The Rules of Public Relations provides an accessible and practical guide for students and professionals in the public relations world.
Foregrounding the work professional communicators do to support public health and social missions, this book examines how the principles and practices of public relations can be applied by nonprofit, government, and corporate entities working to understand and improve public health and social conditions.
This book introduces the concept of the Picnic Society - a society which we all belong to today because social media has given us unlimited opportunities to create or destroy our own and our circle's (our bubble's) realities, possibilities, and reputations.
Through original case studies and analyses of real-life media experiences, Media Ethics challenges readers to think analytically and critically about ethical situations in mediated communication.
Public Relations Planning: A Practical Guide for Strategic Communication provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign.
Public Relations Planning: A Practical Guide for Strategic Communication provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign.
Laying out management and safety procedures that reduce injuries and the aggravation that follows, this book covers hiring, training, and managing employees with injury avoidance in mind.
In the digital age, where every post, tweet, and campaign can have far-reaching legal implications, The Rules of Public Relations provides an accessible and practical guide for students and professionals in the public relations world.
An examination of the safety laws and regulations, particularly in the areas of labor and employment, this book provides a working knowledge of the impacts, requirements, and implications of safety professionals' actions and inactions as related to state and federal laws.
The seventh edition of Strategic Planning for Public Relations maintains its status as a leading text to guide students in developing successful public relations campaigns.
Through interviews with members of the Public Relations Society of America College of Fellows, this book provides lessons on public relations leadership for the next generation.
The seventh edition of Strategic Planning for Public Relations maintains its status as a leading text to guide students in developing successful public relations campaigns.
The New Rules of the Road: How to Navigate the Rapidly Changing Marketing Landscape by Dan Kahn is an essential guide for marketers, PR professionals, and business leaders navigating the complex and ever-evolving world of digital communication.
Through interviews with members of the Public Relations Society of America College of Fellows, this book provides lessons on public relations leadership for the next generation.
Featuring examples of strategic writing throughout the book, this practical, multidisciplinary text takes students through the fundamental concepts, genres, and techniques of writing for strategic communicators to connect with their publics.
Featuring examples of strategic writing throughout the book, this practical, multidisciplinary text takes students through the fundamental concepts, genres, and techniques of writing for strategic communicators to connect with their publics.
"e;Make Millions: How to Win and Retain Customers"e; by Sebastian Levine is an insightful guide for businesses seeking growth through effective customer acquisition and retention strategies.
This volume maps the role of mobile communication in the daily lives of women around the globe, shedding light on "e;under-the-radar"e; use of mobile communication to display a nuanced understanding of social impacts that may affect the gender construction processes of women at the individual, institutional, and societal levels.
This volume maps the role of mobile communication in the daily lives of women around the globe, shedding light on "e;under-the-radar"e; use of mobile communication to display a nuanced understanding of social impacts that may affect the gender construction processes of women at the individual, institutional, and societal levels.
Building on a rich journalistic tradition of critical source analysis, this book considers the impact of the move from analogue to digital sources on information quality and presents methods and tools to verify information found online and help counter the spread of misinformation.
Building on a rich journalistic tradition of critical source analysis, this book considers the impact of the move from analogue to digital sources on information quality and presents methods and tools to verify information found online and help counter the spread of misinformation.
Taking a critical historical approach, this book examines the convergence of journalism and advertising industries that has led to the blurring of commercial and editorial functions within news organizations.
This book deconstructs the quintessential Indian woman that the advertising industry portrays across the spectrum by looking at Indian advertisements across multiple brands with a gender lens based on societal and sociological perspectives.
