Taking a critical historical approach, this book examines the convergence of journalism and advertising industries that has led to the blurring of commercial and editorial functions within news organizations.
The second edition of the Public Relations Writer s Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications.
This fourth edition of Cases in Public Relations Management features a combination of new and tried-and-tested cases that give students a practical view of how on-the-ground public relations is practiced today.
Mit entsprechend logisch aufgebauten Tipps rund ums Einkaufen, Putzen, Waschen und Trocknen, wartet der Autor hier vorerst zuletzt noch mit seinen Lieblingsrezepten auf.
**Business Book Awards 2024 Finalist** 'Navigating the world of PR is no easy feat - but this book is an indispensable guide to doing just that' Francesca Ogiermann-White, Health and Beauty Editor-at-Large, Tatler A more beautiful way to connect with customers PR and marketing have traditionally been seen as deceit and spin: Beautiful PR offers a new manifesto rooted in integrity.
**Business Book Awards 2024 Finalist** 'Navigating the world of PR is no easy feat - but this book is an indispensable guide to doing just that' Francesca Ogiermann-White, Health and Beauty Editor-at-Large, Tatler A more beautiful way to connect with customers PR and marketing have traditionally been seen as deceit and spin: Beautiful PR offers a new manifesto rooted in integrity.
This book explores the benefits and challenges of employees communicating on internal social media (ISM) and how employee communication can develop and construct an organisation.
Embedded in the emerging field of climate change communication, Thaker provides a comprehensive analysis of enablers and barriers to corporate action on climate change, business role and influence on media coverage of climate change, and its impact on public opinion and the policy-making process.
Today, CEOs function increasingly as social activists, often pursuing socio-political causes which fall outside of their usual pursuit of the corporate or financial bottom line.
Today, CEOs function increasingly as social activists, often pursuing socio-political causes which fall outside of their usual pursuit of the corporate or financial bottom line.
This two-part volume, the first of its kind, examines current pedagogical modules and research directions in public relations and communication management, identifying emerging issues driving the practice in Africa.
This two-part volume, the first of its kind, examines current pedagogical modules and research directions in public relations and communication management, identifying emerging issues driving the practice in Africa.
This two-part volume examines current pedagogical modules, research directions and other emerging issues in public relations and communication management in Africa.
This two-part volume examines current pedagogical modules, research directions and other emerging issues in public relations and communication management in Africa.
Beyond Reductionism: Gateways for Learning and Change takes a critical look at organizational learning and change management from a leadership perspective in late 20th century organizations.
Beyond Reductionism: Gateways for Learning and Change takes a critical look at organizational learning and change management from a leadership perspective in late 20th century organizations.
In a world that is increasingly wary of artificial intelligence (AI), this book explores the pressing need for strategic communicators to move away from being advocates for AI and move towards a more critical activist role that enables them to counter AI-driven threats to communities and relationships.
In a world that is increasingly wary of artificial intelligence (AI), this book explores the pressing need for strategic communicators to move away from being advocates for AI and move towards a more critical activist role that enables them to counter AI-driven threats to communities and relationships.
In diesem Ratgeber zum Thema Content-Marketing auf LinkedIn erfährst du wertvolle Tipps und Erfahrungsberichte, wie du dich überzeugend und persönlich präsentieren kannst.
Embedded in the emerging field of climate change communication, Thaker provides a comprehensive analysis of enablers and barriers to corporate action on climate change, business role and influence on media coverage of climate change, and its impact on public opinion and the policy-making process.
Trump and Putin in Media Mythologies provides an account of the media portrayal of two presidents-Donald Trump of the United States and Vladimir Putin of the Russian Federation-as mythologized figures.
This book explores the benefits and challenges of employees communicating on internal social media (ISM) and how employee communication can develop and construct an organisation.
Trump and Putin in Media Mythologies provides an account of the media portrayal of two presidents-Donald Trump of the United States and Vladimir Putin of the Russian Federation-as mythologized figures.
This second fascinating and cutting-edge text provides insight into the meaning and interpretation of Machiavelli and his works for management, marketing, and political thought and highlights their particular relevance to the manager and policymaker today.
This second fascinating and cutting-edge text provides insight into the meaning and interpretation of Machiavelli and his works for management, marketing, and political thought and highlights their particular relevance to the manager and policymaker today.
