Public relations

Sea-changes in society, technology, consumer expectations and our understanding of behavioral economics have caused us to rethink our understanding of the scope of knowledge required to navigate, analyze and shape consumer behavior.

The sixth edition of Strategic Planning for Public Relations offers an innovative and clear approach for students wanting to learn how to develop public relations campaigns.

The practical set of methods and tools contained in the two volumes of Management and Supervision for Working Professionals provides the reader with the knowledge and means to become an effective manager or supervisor.

The study reported in this volume is an attempt to develop a multilevel theory of violent conflict and war.

Public Affairs in Practice explains how public affairs (PA) is now much more than just political lobbying.

A study of the changing character of state-society relations in contemporary Thailand, using the telecommunications industry as a case study.

Despite its rapid economic development, Japan lacks a large public relations industry and its role is viewed very differently from its Western counterparts.

Effective communications are essential for all sport organizations.

This book examines the representation and misrepresentation of queer people in true crime, addressing their status as both victims and perpetrators in actual crime, as well as how the media portrays them.

A compelling mix of reputation management, crisis leadership and the role of politics in business, this book provides unique practical steps that leaders can take to protect their reputations and those of the organisations they head in an ever more open social media-led world.

An industry expert shows readers how to get the best return on investment from corporate events Corporate events and business entertaining are a major part of a company's communication, marketing and public relations strategy.

Including contributions from noted international scholars, this collection of papers provides a strong theoretical and empirical underpinning for the discussion of major public policy issues facing Turkey today.

What if the real key to a richer and more fulfilling career was not to create and scale up a new business, but rather, to be able to work for yourself, determine your own hours and become a (highly profitable) and sustainable company of one?

This book provides a varied, thorough and informative analysis of how newspapers covered the 2014 Scottish independence referendum in its critical final months.

This book focuses on the influence of philanthropic foundations in global development, and on how the global south has engaged with them.

WordPress for Journalists presents an in-depth and accessible introduction to using the content management system WordPress to produce journalism today.

Forget the "e;pitch"e;: Yesterday's PR techniques just don't work anymore.

Operating under tight budget constraints and with an ever-increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to justify their decisions.

Public relations has been swift to grasp social media, yet its impact on public relations practice remains relatively unexplored.

Understanding Broadcast Journalism presents an insightful exploration of broadcast journalism today; its characteristics, motivations, methods and paradigms.

As the world economy is liberalized, and national economies become more intertwined, the national decision making of states is also increasingly interdependent, and it has become vital for non-governmental organizations to create an international agenda.

When Franklin Delano Roosevelt founded the Civilian Conservation Corps in 1933, newspapers relating to the organization were launched almost immediately.

The perception of airports by tourists and business travellers alike, has dramatically improved over the last 25 years.

This book makes a contribution to the debates on diasporic identities and transnational communication.

Winner of the National Communication Association's Public Relations Division 2023 Outstanding Book AwardThis handbook is a resource for students, faculty, and researchers who are focused on understanding the role communication plays in the formation and execution of corporate social responsibility (CSR) activities.

This edited volume analyses leadership in the public relations (PR) industry with a specific focus on women and their leadership styles.

LatinX Voices is the first undergraduate textbook that includes an overview of Hispanic/LatinX Media in the U.

A definition of sustainable development is that of the Brundtland Commission - "e;.

Citizen Media and Public Spaces presents a pioneering exploration of citizen media as a highly interdisciplinary domain that raises vital political, social and ethical issues relating to conceptions of citizenship and state boundaries, the construction of publics and social imaginaries, processes of co-optation and reverse co-optation, power and resistance, the ethics of witnessing and solidarity, and novel responses to the democratic deficit.

The current economic situation has highlighted deficiencies in corporate governance while also showing the importance of stakeholder relations.

If It Wasn't For the People.

The Routledge Companion to Literary Media examines the fast-moving present and future of a media ecosystem in which the literary continues to play a vital role.

Now in its third edition, this core textbook provides students with a highly engaging and accessible introduction to the world of PR, covering diverse topics such as event planning, press releases, crisis management, ethics, managing your own PR agency and how to use social media effectively.

This practical, multidisciplinary text teaches high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents.

While the morale of an organization is an intangible element composed of feelings and attitudes of individuals and groups, the effects of morale include tangible and extremely important factors such as profits, efficiency, quality, and productivity.

This is a guide for anyone who wants to connect better with people in the workplace by speaking clearly and with purpose.

Packaging the Presidency, Third Edition, is now completely updated to offer the only comprehensive study of the history and effects of political advertising in the United States.

Literary Journalism Goes Inside Prison: Just Sentences opens up a new exploration of literary journalism - immersive, long-form journalism so beautifully written that it can stand as literature - in the first anthology to examine literary journalism and prison.

After a century in which charities suspected the motives of cynical business people, and business people dismissed the contributions of amateur volunteers, the two sectors are coming together today as never before.

Putting strategy front and center, this public relations writing textbook coaches students to readiness for a career as an effective strategic communicator.

The relationship between media and the organizations they cover has changed dramatically in the last few decades, which have witnessed a huge expansion of news coverage focusing on different types of organizations and their activities.