Despite the fact that focus groups are an ideal research tool for studying and employing group communication in action, many research practitioners and scholars have missed the opportunity to utilize them to their maximum benefit.
Protect your brand's reputation and maintain public confidence by successfully managing everyday incidents and issues and preventing them from escalating into a corporate crisis.
Now in its third edition, Cases in Public Relations Management uses recent cases in strategic communication designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager, with the help of extensive supplemental materials.
Investigating the wave of unionization that has seen over 60 digital and legacy media outlets unionize since 2015, this book explores how a flash of organizing by digital-first journalists has become a full-blown movement to unionize journalism, particularly in the United States.
Social marketing, a field first introduced by Philip Kotler and Gerald Zaltman in a pioneering article in the Journal of Marketing in 1971, uses marketing concepts to influence the behaviors of individuals and communities for the greater social good.
Winner of the National Communication Association's Public Relations Division 2023 Outstanding Book AwardThis handbook is a resource for students, faculty, and researchers who are focused on understanding the role communication plays in the formation and execution of corporate social responsibility (CSR) activities.
This collection of country studies explores changing relationships between the state, employers and labour in an increasingly internationalized world economy.
The focus of this book is the process of unionization in the road haulage industry, in particular, the role of leadership in determining the quality of union organization.
Guided by a belief that good crisis communication theory should inform and improve practice, this book makes a wide range of theories utilized in crisis communication accessible to researchers, students, and practitioners.
A deep dive into the world of online and multimedia longform storytelling, this book charts the renaissance in deep reading, viewing and listening associated with the literary mind, and the resulting implications of its rise in popularity.
While the morale of an organization is an intangible element composed of feelings and attitudes of individuals and groups, the effects of morale include tangible and extremely important factors such as profits, efficiency, quality, and productivity.
Purpose as a business philosophy has resulted in organizations struggling to make sense of what they need to do and made 'purpose washing' commonplace.
This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder, and sustainable approach to corporate brand management, representing a paradigm shift in the literature.
Encouraging a long overdue shift in thinking, this book gives managers and executives the means to maximize employee potential by first showing them how to increase the improvement power of their HR departments.
Breaking down barriers, creating transparency in digital communication and effectively targeting different audiences is critical to today's successful organisations.
Is it your objective to bring about positive change for your business or organisation by influencing the policy and regulatory environment in which you operate?
The diffusion of information and communication technologies is rapidly changing the structure of advanced economies, raising new problems of technological unemployment.
This edited volume applies the excellent work done in Crew Resource Management (CRM) in the aviation industry to training teams in other organizations.
The practical set of methods and tools contained in the two volumes of Management and Supervision for Working Professionals provides the reader with the knowledge and means to become an effective manager or supervisor.
This book provides students and professionals with practical answers to important career and communication questions, helping them to communicate successfully in a business setting.
The practical set of methods and tools contained in the two volumes of Management and Supervision for Working Professionals provides the reader with the knowledge and means to become an effective manager or supervisor.
At a time when rapid changes in communications technology, such as social media, are having a major impact on the way businesses choose to communicate, more and more people are having to understand the principles of modern PR and how they can use it to underpin effective business management.
This shortform book defines and situates the role of Public Relations as a creative industry and discusses the trends and issues that the sector is facing within the wider context of the Creative Industries.
This book analyses the role of employment relations in the context of economic development in some of the key Asian economies: China, Hong Kong, India, Malaysia, the Phillipines, Singapore, South Korea and Taiwan.
While public relations practitioners have long focused on the relationship between organizations and their stakeholders, there has never been a time when that relationship was so dominated by public participation.
Workplace Clinics and Employer Managed Healthcare: A Catalyst for Cost Savings and Improved Productivity is not another diatribe on the national healthcare problem.
Gender, Identity and the Culture of Organizations considers how organizations operate as spaces in which minds are gendered and men and women constructed.
