Public relations

In an increasingly turbulent, insecure and fast-changing world, this book presents case studies of crisis management that help the reader to understand what best practice looks like and how to guide sport organizations through the crises that are an inevitable aspect of commercial life.

The fast paced world of human resources (HR) management, development, and utilization requires HR professionals to fill many roles and speak many "e;languages.

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In an increasingly turbulent, insecure and fast-changing world, this book presents case studies of crisis management that help the reader to understand what best practice looks like and how to guide sport organizations through the crises that are an inevitable aspect of commercial life.

Despite strong arguments that have been exploring the influence of Public Relations (PR) on public information, propaganda, the development of nation branding and policy-making, there remains little research on the history of governmental PR.

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Corporate social responsibility, diversity, equity, inclusion, sustainability, ESG, and environmental concerns have become paramount in the realm of strategic communication and public relations.

Augmenting Public Relations examines how existing technologies used in Public Relations (PR) are being significantly augmented because of the advent of Artificial Intelligence (AI).

This book integrates insights from studies conducted across Asia to provide a comprehensive account of the fake news problem in the region.

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This book analyzes crisis communication in Asia, focusing on how culture (broadly defined) plays a central role in the way a crisis develops and is resolved.

Become your own best publicist with these 10 top industry secrets from a PR professional.

The perception of airports by tourists and business travellers alike, has dramatically improved over the last 25 years.

Optimizing Human Capital with a Strategic Project Office explores the SPO's potential to transform an enterprise by making the most of people within an organization.

This unique reference reveals what works best in preventing workplace disability.

This volume centers on the relationship between media and crisis communication, the need to address which has only been heightened by the recent experience of COVID-19 and the needs for public health crisis communication.

Despite strong arguments that have been exploring the influence of Public Relations (PR) on public information, propaganda, the development of nation branding and policy-making, there remains little research on the history of governmental PR.

Companies worldwide are recognizing the critical importance of harnessing the learning capabilities of people and technology in the workplace.

Improvements in health care and quality of life in recent years have led to a marked aging of the world's population, especially in well-developed regions.

The third edition of Pitch, Tweet, or Engage on the Street is an updated guide to practicing global public relations and strategic communication, preparing professionals to craft and implement international and intercultural communications campaigns.

The third edition of Pitch, Tweet, or Engage on the Street is an updated guide to practicing global public relations and strategic communication, preparing professionals to craft and implement international and intercultural communications campaigns.

Substance Abuse in the Workplace makes a valuable contribution to the national movement to help stem the tide of drug abuse.

If you have questions about how to meet the demands of the new economy, corporate and organizational agendas, and the changing workplace you will find the answers in this well-written and concise book.

The Sage Handbook of Promotional Culture and Society critically examines the social, political, and cultural impact of promotional industries, including advertising, branding, public relations, strategic communication, and marketing communication.

This essential guide to financial communication provides a concise critical overview of this increasingly important field.

Foregrounding the work professional communicators do to support public health and social missions, this book examines how the principles and practices of public relations can be applied by nonprofit, government, and corporate entities working to understand and improve public health and social conditions.

The Routledge Handbook of Sport Communication offers a comprehensive and in-depth survey of the contemporary discipline of sport communication.

The Complete Guide to Public Relations for Small to Medium-Sized EnterprisesAre you are the owner of a small to medium-sized business or a budding entrepreneur eager to carve out a niche in your business or industry sector?

Written by two practitioners with deep professional experience, this book introduces readers to public interest communications, which takes an evidence-based approach to using strategic communications to drive positive social change.