Communicate in a Crisis is the definitive guide for any PR or marketing professional to recognize, plan and respond to a sudden wildfire of consumer-led reaction, 'manipulated outrage' sparked from interaction on news feed algorithms, fuelled by social media and the constant demand for an instantaneous response.
Operating under tight budget constraints and with an ever-increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to justify their decisions.
Writing Skills for Public Relations is filled with helpful pointers and useful examples for public relations practitioners at all levels who need to make the best use of written communication.
Streamline your organization's communication for happier employees, clients and customers, with this powerful and practical methodology featuring insight from experts Simon Sinek and Brene Brown.
Get internal communications right in your organization and the benefits are clear: motivated staff, better financial performance, a strong external reputation and delighted customers are just a few of the reasons why getting your message over to staff effectively matters.
At a time when rapid changes in communications technology, such as social media, are having a major impact on the way businesses choose to communicate, more and more people are having to understand the principles of modern PR and how they can use it to underpin effective business management.
Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of the ultimate copywriting survival guide for the 21st century - essential to every marketing or creative professional's bookshelf.
In the UK's current climate of budget cuts and policy changes, local government officials need to be aware of best practice in both broadcasting their services and responding to crises in their communities.
This book explores the strategic dynamics of managing challenging client relationships while maintaining professional integrity and operational effectiveness.
Muchas veces has creído que la clave del éxito en tu emprendimiento radica en el arduo trabajo y la determinación, y aunque en parte es cierto, pronto descubrirás el verdadero poder del networking.
Public Affairs Management is a groundbreaking guide to effective, evidence-informed public affairs practice in a variety of organisational contexts, including leadership, politics, communications, public relations, activism, and other decision-making.
External stakeholders in projects across sectors, such as infrastructure, policy, healthcare, and communication, are the set of users, special interest groups, and actors that are not a party to the contract but are socially or economically affected by the outcomes of the project.
External stakeholders in projects across sectors, such as infrastructure, policy, healthcare, and communication, are the set of users, special interest groups, and actors that are not a party to the contract but are socially or economically affected by the outcomes of the project.
Public Affairs Management is a groundbreaking guide to effective, evidence-informed public affairs practice in a variety of organisational contexts, including leadership, politics, communications, public relations, activism, and other decision-making.
This newly updated third edition provides a comprehensive foundation in strategic communication, exploring core concepts, theories, and methods through research examples and practical experiences across leadership, reputation, crisis management, and organizational change.
Understanding professional communication is essential for understanding how organisations and communication imagine, enact, and change their culture and lived realities.
Understanding professional communication is essential for understanding how organisations and communication imagine, enact, and change their culture and lived realities.
This newly updated third edition provides a comprehensive foundation in strategic communication, exploring core concepts, theories, and methods through research examples and practical experiences across leadership, reputation, crisis management, and organizational change.
Professional athletes are more than performers - they are sports brands, and data is the key that will identify, optimise, measure and predict their value.
Professional athletes are more than performers - they are sports brands, and data is the key that will identify, optimise, measure and predict their value.
This book provides cultural leaders, both emerging and established, with actionable tools to measure outcomes, communicate value, and build sustainable programs that create lasting positive change.
This book provides cultural leaders, both emerging and established, with actionable tools to measure outcomes, communicate value, and build sustainable programs that create lasting positive change.
