Public relations

Through most of the 20th century, the distinction between the fictional narrative film and the documentary was vigorously maintained.

Public relations is a uniquely pervasive force in our modern economy, influencing every aspect of our lives from the personal to the political.

Communicate change effectively and bring stability and clarity in difficult situations through insight and lessons from global brands including Unilever, John Lewis, HSBC, and KPMG, with this essential guide for anyone responsible for managing the communications around employee engagement, motivation, retention, and change management.

The second edition of this vital text integrates theory, research, and application to orient readers to the latest thinking about the role of social media in crisis communication.

Discover the marketing basics to draw new membersand more fundsto your church!

SHORTLISTED: CMI Management Book of the Year 2018 - Innovation and Entrepreneurship CategoryIn Your Creative Element helps readers identify a personal creativity formula for success, and kick-starts the creative journey.

Using in-depth analysis of film, TV, news and online productions, Understanding Media Production shows how media theory helps aspiring producers understand good practice in media production.

This book examines the challenges and pressures liberal journalists face in Putin's Russia.

Packaging the Presidency, Third Edition, is now completely updated to offer the only comprehensive study of the history and effects of political advertising in the United States.

Pourquoi faire appel à un cabinet de relations publiques ?

How did you first hear about 9/11?

This book presents a study of the news coverage of extended reality technologies (virtual, augmented and mixed reality; or XR) and how this news corresponds with the marketing of XR products.

The book helps HR practitioners understand corporate-level concepts and their relevance to the key strategic agendas of organizations by drawing on a wide range of ideas from branding, marketing, communications, public relations and reputation management.

Scholarly studies of value creation for consumer experience constitute a very fragmented field, spanning the disciplines of design, branding and marketing.

Providing a practical introduction to the basic theories and principals of accident prevention through diagnosis and feedback control, this book presents the various methods and tools of safety, health, and environment (SHE) practice where experience feedback is employed.

Optimizing Human Capital with a Strategic Project Office explores the SPO's potential to transform an enterprise by making the most of people within an organization.

An ecofeminist criticism of neoliberalism, this book uses economic growth, CSR and the press coverage of environmental affairs as a case study.

Here is a provocative book that examines precisely how and why mass communication has an impact upon the sexual realities of our lives.

This book offers a diverse approach to journalism history told from a multimedia perspective, re-examining mainstream stories and highlighting contributions that are often overlooked.

This volume examines the trends and patterns of journalists' harassment in Africa and assesses the policy interventions and protection mechanisms that are put into place in the region.

In examining the presidencies of Barack Obama and Donald Trump, and by extension their communication styles, this book provides a foundation for understanding charismatic leadership and its potent effect on followers.

A practical guide for providers and administrators in the health industry, this stimulating volume explains how to effectively use a variety of marketing practices such as advertising, public relations, fund raising, and "e;word of mouth"e; from satisfied clients.

If you're one of the billions of people in the world who work for someone else, you'll definitely want to see what's inside Defective Bosses: Working for the "e;Dysfunctional Dozen.

The follow up to Share This: The Social Media Handbook for PR Professionals.

This book explores the wide-ranging elements of property PR in the UK, with a strong emphasis on communications theory, strategy and technique.

Streamline your organization's communication for happier employees, clients and customers, with this powerful and practical methodology featuring insight from experts Simon Sinek and Brene Brown.

This book is a wide-ranging exploration of PR and communication in the construction industry, with a strong emphasis on communications theory, strategy and technique.

Science, technology and innovation have long been key factors in the competitive advantage of nations.

Digital changes everything.

Public Affairs in Practice explains how public affairs (PA) is now much more than just political lobbying.

From young princess to internationally revered head of state, Queen Elizabeth has always fascinated and intrigued.

Such nuances and shifts in the music of a patient's voice have long been familiar to clinicians.

The history of PR has received limited attention over the years, and especially the role of women in PR has been an 'untold' story thus far.

In PR-Texte fließt Wissen aus unterschiedlichen Bereichen ein.

This essential guide to financial communication provides a concise critical overview of this increasingly important field.

Responding to the widespread and continued acceleration of virtual working practices in recent years, Virtual Presenting provides a clear guide to producing, presenting, and broadcasting in a remote context.

Praise for Black Tie Optional: A Complete Special Events Resource for Nonprofit Organizations, Second Edition "e;I wish I had had this invaluable book when I was helping plan fundraisers in the past.

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This edited book is devoted to an issue of increasing importance in management theory and practice-organizational identity.

In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology - but what are they talking about?

Das kompakte Handbuch führt praxisorientiert in den Einsatz von Geschichten in der internen und externen Unternehmenskommunikation ein.

How many splashy scandals and crisis situations have befallen companies and public figures in the past week alone?

In an attempt to achieve high levels of growth, profit, and competitive advantage, American businesses have been implementing a variety of management initiatives, such as TQM, reengineering, service management, self-directed work teams, and empowerment.