Manage the Message, Change the Outcome

A wake-up call to motivate and inspire leaders, this book is a proactive approach to crisis planning and management that guides leaders step by step through a field-tested approach that will empower them to be more effective and less defensive when facing a crisis. It's not "e;if"e; leaders experience a crisis, it's "e;when"e; and "e;how severe,"e; but crisis planning is often overlooked or deferr...