This engaging and practical book gives readers the tools and insight to become accomplished creators of stories to lead positive change within their organisation and communities.
Explore the art and science of how to create and curate transformational events In an age of deep fakes and misinformation, business and professional events are more important than ever before.
Luxury goods and service environments are inherently beautiful, refined, and aesthetically pleasing, qualities that closely align them with the concept of "e;art”.
Luxury goods and service environments are inherently beautiful, refined, and aesthetically pleasing, qualities that closely align them with the concept of "e;art”.
This book addresses the pressing need for a comprehensive understanding of Organisational Identity (OI) as essential to building effective, viable, and credible organisations.
This book addresses the pressing need for a comprehensive understanding of Organisational Identity (OI) as essential to building effective, viable, and credible organisations.
Das Ultimative Standardwerk über die Verkaufskunst mit Worten"Niemand sollte die Erlaubnis erhalten etwas mit Werbung zu machen, bevor er dieses Buch nicht mindestens sieben Mal gelesen hat …"David Ogilvy über Scientific Advertising"Endlich in deutscher Übersetzung in leicht verständlicher, zeitgemäßer Sprache.
In diesem Buch geht es um die praktische Zusammenfuhrung zweier grundverschiedener Abteilungen, dem Sales Management und dem Business Development, die durch die flexible Gestaltung auf eine mittel- und langfristige Zielsetzung in einem Unternehmen ausgerichtet ist.
