In an era when growth marketing has become a buzzword for quick fixes, this book provides a clear roadmap for how marketers can move on from short-term hacks and utilize their full marketing funnel to gain and retain customers across any size business in any economic environment.
Public Relations and Social Theory: Key Figures, Concepts and Developments broadens the theoretical scope of public relations studies by applying the work of a group of prominent social theorists to make sense of the practice.
Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions throughout the world.
Despite the rising popularity of visual research methods, from images and collages to videos and animations, there is an imminent need for a book that can be a point of reference for learning about visual methods in the field of marketing and consumer research.
The BRICS countries are heralded for their double digit economic growth rates and while this has indeed been impressive, particularly in India and China, it is clear that significant social and environmental fault-lines have developed in these regions.
Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking for global players or small businesses alike.
Praise for How to Sell at Margins Higher Than Your Competitor "e;This is the complete book for both new and experienced salespeople and business owners to learn and re-learn the essentials for success.
Marketing Fashion Footwear addresses the strategic issues surrounding the marketing and distribution of footwear, including brand identity, consumer behavior, production and manufacturing, and the impact of globalization and regional trends.
Strategic communication is a pre-requisite for the achievement of organisational goals, and an effective strategic communication plan is vital for organisational success.
Author Jansson merges different perspectives and ideas into a powerful theory on international marketing of industrial products, mainly modern approaches from marketing, organization theory, and institutional economic theory.
In an increasingly interconnected global business environment, it is crucial that marketers recognise how a better understanding of cultural differences can help improve performance.
Search Experience Optimization (SXO) is a fast growing field that combines the disciplines of Search Engine Optimization (SEO), Conversion Rate Optimization (CRO) and User Experience (UX) Design.
Drawing on contributions from nineteen prominent scholars, the book reflects on the quest for sustainable development as a source of competitive advantage for organizations and as a global imperative for society.
A Wall Street Guidebook for Journalism and Strategic Communication provides media professionals with the savvy they need to navigate the world of finance and money.
This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century.
By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity.
This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice.
This timely work examines one core corporate function that has a profound and direct impact on corporate environmental performance - manufacturing and operations.
This book draws on a range of theoretical foundations, approaches and management practices that are culturally and jurisdictionally appropriate in several Muslim countries.
This book breaks new ground by providing a structured and cohesive set of contributions on the actions, developments, problems and theories of corporate social responsibility (CSR).
Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online.
Erfolgreiche Unternehmen zeichnen sich durch zwei Fähigkeiten aus: Sie verstehen die Bedürfnisse ihrer Kunden und befriedigen diese besser als ihre Wettbewerber es tun.
Corporate Social Responsibility, Human Rights and the Law examines the responsibilities of business enterprises for human rights from a legal perspective.
In this fourth and final volume of the CARE-ing for Integral Development series, Ronnie Lessem integrates all that has come before in terms of: Community activation; Awakening integral consciousness; and institutionalized Research.
This book builds on the insights of Gunther Bachmann, former Secretary General for the German Sustainability Council, who spent almost 20 years advising the German government on sustainability policy.
Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business.
First-line sales managers (FLMs) play a key role in helping a sales organization drive profitable revenue growth in an ever-changing business environment.
The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a working textbook of Advertising, but rather a statement of practical principles.
Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing.
In order to respond to the dynamic changes taking place in the competitive world of tourism, marketing programs need to be constantly adjusted and updated to take account of new market research.
