Sales and marketing

"e;[Weiss is] one of the most highly respected independent consultants in the country.

Business geht heute anders!

Redefining Success: Integrating Sustainability into Management Education advocates incorporating sustainability concepts that go beyond the financial 'bottom line' into management education and business practice.

Environment, health and safety (EHS) management has become increasingly important in the past 10 years, especially within high risk and high reliability organizations.

In vielen Märkten drängt sich die Konkurrenz dicht an dicht.

Dieses Buch zeigt, was unter Auto­matisierung und Personalisierung von Dienstleistungen zu verstehen ist und welche Fra­gestellungen und Konzepte zukünftig von Bedeutung sein werden.

Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople.

What if you discovered a blueprint that could grow your brand's reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers?

Die Autorinnen und Autoren des Tagungsbandes liefern aus Sicht des Marketing, der Kommunikationstheorie sowie des Tourismus Erklärungsansätze für die synergetische Verbindung von Events und touristischen Destinationen.

Practical advice for managers on how the Web and social media can help them to do their jobs better Today's managers are faced with an increasing use of the Web and social platforms by their staff, their customers, and their competitors, but most aren't sure quite what to do about it or how it all relates to them.

A concise and up-to-date treatment of foodservice marketing with an emphasis on digital and mobile-friendly strategies In Marketing in Foodservice Operations, a team of distinguished foodservice educators and practitioners delivers an insightful and practical exploration of contemporary foodservice marketing.

This flexible textbook provides an integrated approach to user experience (UX) writing and equips students and practitioners with the essential principles and methods to succeed in writing for UX.

This book connects a buying psychology driven by American beliefs and values with a company's go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment.

Political uncertainty and instability characterise many regions around the world and, increasingly, can be observed in more established democracies.

Für den Erhalt und den Ausbau von Marktanteilen können Unternehmen im Premiumsegment der Automobilwirtschaft auf verschiedene Kommunikationsinstrumente zurückgreifen, um mit potenziellen Neukunden in Kontakt zu treten und diese für die Marke und Produkte des Unternehmens zu gewinnen.

Dieses Lehrbuch behandelt die wichtigsten multivariaten Analysemethoden, dies sind Regressionsanalyse, Varianzanalyse, Diskriminanzanalyse, Kreuztabellierung und Kontingenzanalyse, Faktorenanalyse, Clusteranalyse, Kausalanalyse (LISREL), multidimensionale Skalierung und Conjoint-Analyse.

Public Relations: contemporary issues and techniques offers a definitive guide to public relations management.

The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within.

This book provides empirical evidence and statistical analyses to uncover answers to some of the most debated questions in the NBA.

For most of the post-war period, alcohol problems had been viewed primarily as individual problems.

Brand management to sustain corporate reputation and customer loyalty isessential for both multinationals and indigenous fi rms in Africa.

Boost sales results by zeroing in on the metrics that matter most Sales may be an art, but sales management is a science.

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Dieses Buch thematisiert das Spannungsfeld von Neukundengewinnung (Hunting) und Stammkundenbindung (Farming) im Rahmen von Wachstumspotentialen für Unternehmen.

Jeder zehnte persönliche Luxusartikel wird mittlerweile gebraucht gekauft.

Die Arbeitswelt im Verkauf ist immer noch von Geschlechtervourteilen und -dynamiken geprägt.

The "e;business case"e; for corporate social responsibility, which suggests that socially and environmentally aware companies can expect to reap financial rewards, is seemingly gaining widespread acceptance within the business community.

Speech Sounds:* helps develop the fundamental skills of the phonetician* investigates the various aspects involved in the production of speech sounds* uses data-based material to reinforce each new concept* includes examples from a wide range of languages* provides dozens of exercises with solutions and cross-references* can complement existing course or textbook material.

The book examines the management of social purpose driven organizations in an Asian context, using the case study approach.

Is advertising a factor that contributes to rising costs and prices?

Large and medium sized retailers have increased their international operations substantially over the last 25 years.

Data Mining for Design and Marketing shows how to design and integrate data mining tools into human thinking processes in order to make better business decisions, especially in designing and marketing products and systems.

This book introduces readers to the ethics of philanthropy, particularly in the Indian context.

Across the global economy, customers' expectations are continually rising - but many companies fail to deliver against those expectations.

Fifteen years after its commercial launching, the Internet has become the second most imp- tant distribution channel (after high street retailing) and a major source of customer infor- tion and empowerment (Urban 2003, 2005; Constantinides/Fountain 2008).

Moral pragmatism has been largely ignored in Business Ethics, despite its natural attraction and the fact that it is prominent in philosophy and socio-economic theories.

With the aim to synthesise and simplify the core concepts of corporate communications, this book offers a clear look at the history of the discipline and profession with attention to essential principles for practice.

With deep thought and inspiring examples, this updated book engages readers by increasing their understanding and awareness of what sustainability means conceptually, practically, personally, and professionally.

"e;Tell me what you eat, I'll tell you who you are,"e; said Anthelme Brillat-Savarin.

ein Unternehmen "schrauben" kann, um im Wettbewerb zu bestehen.

Protecting the planet is everyone's work.

Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field.