Sales and marketing

The market for professional services and consulting firms is changing, driven by evolving and more demanding client requirements.

WINNER: CMI Management Book of the Year Awards 2016 - Commuter's Read CategoryIn an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage.

En esta obra cuatro grandes expertos en comunicacion analizan y explican de forma clara, simple y practica, por que la Economia Plateada es el presente y futuro de la mayoria de las marcas en casi todos los sectores.

Here is the question that stops most experienced operators cold: you have built the practice, but how does anyone find out you exist?

Hay personas a las que siempre les atienden el telefono.

This analytical study explores the calculated rise of Curtis '50 Cent' Jackson, dissecting his 25 year journey through the lens of strategic conflict and narrative dominance.

From door-to-door artwork sales to AI-powered revenue platforms—the remarkable journey of how selling evolved from street-corner hustle to boardroom science.

Power BI y Excel son herramientas ideales para crear informes, dashboards o cuadros de mando a partir de grandes cantidades de datos.

The 30-Day virtual wholesaling Land ChallengeA Step-by-Step Blueprint for Closing Your First Land Deal FastHow fast can you close your first land deal?

Wie konnen Menschen und Organisationen angesichts steigenden Leistungsdrucks, immer starkerem Wettbewerb und permanentem Wandel in der Arbeitswelt zukunftsfahig bleiben?

When you apply the StoryBrand framework your brand will stand out.

When you apply the StoryBrand framework your brand will stand out.

Tratamiento de datos con Power Query comienza introduciendo el entorno de trabajo en Power Query y su capacidad para conectar a diferentes origenes externos.

Is charisma essential for every leader?

Stop buying marketing and start investing in your businesss growth.

Guarantee your content marketing engages customers, builds trust and converts more, with this unique guide to using brand journalism to enhance B2B content, written by the former television news journalist for the BBC, Sky and ITN, Gay Flashman.

Simple, low-risk experiments for long-term profit growth that you can test right nowfrom Google's former Chief Evangelist, Nicolas Darveau-Garneau.

Brands growing rapidly have a clear sense of purpose and the value they bring to their customers and employees.

Two of the major parallel challenges facing businesses today are how to adapt to the changes of fast-paced, fragmenting markets and how to grow a business whilst engaging in recognisably sustainable practices.

Guarantee your content marketing engages customers, builds trust and converts more, with this unique guide to using brand journalism to enhance B2B content, written by the former television news journalist for the BBC, Sky and ITN, Gay Flashman.

Is charisma essential for every leader?

Using numerous real-life examples from global technology corporations, and with a foreword from Tim Curran the Chief Executive Officer of the Global Technology Distribution Council, Technology Distribution Channels explores the chain that makes technology products and services available for market and explains how to make the most of each step of the process.

Using numerous real-life examples from global technology corporations, and with a foreword from Tim Curran the Chief Executive Officer of the Global Technology Distribution Council, Technology Distribution Channels explores the chain that makes technology products and services available for market and explains how to make the most of each step of the process.

Two of the major parallel challenges facing businesses today are how to adapt to the changes of fast-paced, fragmenting markets and how to grow a business whilst engaging in recognisably sustainable practices.

Brands growing rapidly have a clear sense of purpose and the value they bring to their customers and employees.

Simple, low-risk experiments for long-term profit growth that you can test right nowfrom Google's former Chief Evangelist, Nicolas Darveau-Garneau.

What if the reason your content isn't working isn't your consistency — it's that it sounds like everyone else's?

The past is not only remembered.

The first prompt I typed unlocked a whole new world of possibility.

International best seller, The Luxury Strategy: Break the rules of marketing to build luxury brands, written by two of the world's leading voices on luxury, Jean-Noel Kapferer and Vincent Bastien, has now cemented its position as the global authority and reference book on luxury business.

Adapt or vanish.

You're not losing customers to your competitors.

In January 2008, the Tata Nano generated 200,000 bookings, 30 million website hits, and international headlines.

International best seller, The Luxury Strategy: Break the rules of marketing to build luxury brands, written by two of the world's leading voices on luxury, Jean-Noel Kapferer and Vincent Bastien, has now cemented its position as the global authority and reference book on luxury business.

"e;der selfpublisher"e; - Deutschlands 1.

Most startup books are dangerous.

Learn How to Cold Call, Dominate Gatekeepers, Create Solid Sales Opportunities and Win More Clients'There are hundreds, if not thousands, of nuances in selling.

En un mundo donde la rapidez y la adaptabilidad son clave, muchas empresas buscan ser mas agiles, pero pocas saben como empezar el proceso que las lleve a serlo.

How Britain's best-loved bargain store chose heritage over survival.

"e;…incredibly well-rounded advice on building a business that thrives and a team that genuinely wants to be part of it.

How Unpleasant Things Become Irresistible MarketsThis book is a forensic examination of one of the most powerful and misunderstood forces in global capitalism: the engineered normalization of products that are, at first contact, biologically rejected.

Managing projects can feel complex, but mastering the basics will help you deliver results with confidence.

Managing projects can feel complex, but mastering the basics will help you deliver results with confidence.

Do you know what to do when a housing association ignores your repairs request?

Why Is Nobody Buying My Book?

 We had a giggle on the cover.

What is a luxury customer experience and how can luxury brands best use emerging technologies in order to create truly unique, high-end experiences for their customers?

WINNER: Goody Business Book Award 2024 - Marketing - Communications and PRBusiness as usual is not an option anymore.

WINNER: Goody Business Book Award 2024 - Marketing - Communications and PRBusiness as usual is not an option anymore.

Have you ever wondered how your B2B brand could use influencers to drive revenue?