Trust Crash

For a decade, the "e;Influencer"e; was the kingmaker of retail. But as marketing strategist Sophie Hall argues in "e;The Trust Crash,"e; the bubble has burst. Consumers are suffering from "e;Influencer Fatigue,"e; tired of the hyper-curated, filtered, and sponsored lies that dominate their feeds. Hall analyzes the "e;De-influencing"e; trend, where creators gain viral fame by telling people what ...