Flavor Failure
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In 1985, Coca-Cola did the unthinkable: they changed the secret formula. Facing competition from the sweeter Pepsi, they launched "e;New Coke."e; It tasted better in blind taste tests. It was a scientific success. And it was a cultural catastrophe. Marketing historian Marcus Steel narrates the fiasco of "e;The Flavor Failure."e;Steel analyzes the "e;Pepsi Paradox"e; the difference between a sip te...
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E-book
epub
Price
3.74 £
In 1985, Coca-Cola did the unthinkable: they changed the secret formula. Facing competition from the sweeter Pepsi, they launched "e;New Coke."e; It tasted better in blind taste tests. It was a scientific success. And it was a cultural catastrophe. Marketing historian Marcus Steel narrates the fiasco of "e;The Flavor Failure."e;Steel analyzes the "e;Pepsi Paradox"e; the difference between a sip te...
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